Changing Japan’s future from the dual-income 3.0 generation
*View in browser* *XTalent Co., Ltd.*
Press release: April 1, 2024
April Dream Project
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Changing Japan’s future from the dual-income 3.0 generation
*From supporting job changes for working parents to realizing a society with diverse work styles. *
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
*XTalent Co., Ltd. (Minato-ku, Tokyo, Representative Director: Tatsuya Uehara) For five years since our founding, our company (hereinafter referred to as “our company”) has been providing job change support for working parents who are raising children while working. *
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After going through the major turning point of the coronavirus pandemic, the “dual-income 3.0” generation is on the rise, aiming for a fair way to balance work, housework, and childcare without being bound by gender roles. At XTalent, we believe that the “dual income 3.0 generation” will play a central role in companies and by bringing about change, they can have a great impact on the generations that follow. *
■What is the dual-income 3.0 generation? And why is “Japan changing from the dual-income 3.0 generation”?
Flexibility in work styles and balancing work with childcare have long been talked about as “issues unique to women,” but as someone who supports working parents changing jobs, I feel that they are no longer gender-neutral issues. Masu.
Behind this is a change in the values of the dual-income generation. * Values that go beyond the stereotype that men are work-centered and women are home-centered, and aim for a fair division of housework and childcare *
For those who have, there has been a clear increase. This is likely due to the spread of childcare leave for men and changes in work styles due to the coronavirus pandemic.
By comparing the values of dual-income households before the coronavirus, we defined this group as the “dual-income 3.0
generation.”
Capturing these changes will become an important element in companies’ recruitment of human resources and organizational management. * Companies that hire and enable the “dual income 3.0 generation” to play an active role can sustainably acquire excellent human resources at various life stages, improve competitiveness in the recruitment market, and in other words, improve the company’s competitiveness itself.
* It is.
However, there are still not many companies in Japan that have a culture and work style that allow the “dual income 3.0” generation to thrive.
Through job change and recruitment support, we aim to instill new values in society by providing the “dual income 3.0 generation” with a place where they can play an active role as core human resources in companies. *
As the values of the “dual income 3.0 generation” permeate society as a whole, decision-making that is not bound by gender will become the norm, and the values of the next generation may also change. * I think so.
■ Specific business and activities
I work every day with the dream that by making as many people as possible aware of the concept of the “dual income 3.0 generation,” those involved will make choices that do not make trade-offs between career and life, and that this will be a step towards changing the future of Japan. I am.
– * Job change service for working parents and dual-income households “* * withwork*
* ” operation and recruitment support for companies that are active in human capital management and DEI promotion *
– * Web media that takes a step forward in the career and life of the working and child-rearing generation * * withwork Magazine*
* Management of *
– * A podcast that delivers job change and career hacks for people in their 30s and 40s raising children * * #Charatra
~ Radio that doesn’t make a trade-off between career and life ~ * * Production of “* * Production of collaborative content with various media* In the future, we will continue to provide job change support and content production, mainly for working parents who have made a trade-off between career and life due to various restrictions. We will also boldly work to create new businesses and bring about our own transformation.
* [What is April Dream] *
“April Dream” is a PR event where companies send out their dreams that they would like to achieve in the future on April 1st.
This is a project by TIMES. We are seriously aiming to make this dream come true.
Our dream, “Changing Japan’s future from the 3.0 dual-income generation” will be displayed on signage advertisements on the JR Yamanote Line in Tokyo for two weeks starting April 1st.
[About withwork]
withwork is a job change service that supports a new way of working that doesn’t involve a trade-off between work and family for dual-income and child-rearing generations. We carefully select and introduce job openings from companies that actively introduce rewarding and flexible work styles, from growing startups to mega-ventures and listed companies.
https://withwork.com/
[About XTalent]
Company name: XTalent Co., Ltd.
Address: Daiwa Azabu Terrace 5F, 3-20-1 Minami-Azabu, Minato-ku, Tokyo 106-0047 Representative: Tatsuya Uehara
Established: July 2019
Affiliated company: XTech Co., Ltd.
Corporate site: https://xtalent.co.jp/
[Contact information regarding this matter]
pr@xtalent.co.jp
Person in charge: Kuribayashi, Ohno
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000035.000049256.html
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