My cat’s health is my priority. My health is also as good as my cat’s.
*View in browser* *Seishi Ito Advertising Office Ltd.*
Press release: April 1, 2024
April Dream Project
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My cat’s health is my priority. My health is also as good as my cat’s. *Relax and enjoy a full life in Nekosa size. *
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
[Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “Seishi Ito Advertising Agency Ltd.” ]
To live a healthy and happy life with your cat for as long as possible. Seishi Ito Advertising Office (Minato-ku, Tokyo) is a company that promotes health by allowing people and cats to exercise together. We are working to create a Nekosa size market.
[Development background]
In Japan, 80% of cats are kept indoors.
The Ministry of the Environment recommends keeping them indoors as there is less risk of traffic accidents and diseases.
On the other hand, there are also issues such as cats becoming easily bored and lacking exercise.
Both humans and cats are aging.
According to the Pet Food Association of Japan’s 2020 National Survey on the Current Situation of Dog and Cat Breeding,
The average lifespan of a fully indoor cat is 16.13 years. This is equivalent to 80 years of human life.
Owners were also more likely to be in their 50s → 40s → 60s, with 51% of those in their 50s and 78% of those in their 60s and older. Considering my own health, I am not considering getting a new pet in the future.
2019: Started development at the Tokyo Metropolitan Small and Medium Enterprise Development Corporation’s “Sellable Product Development Dojo”
2020 Nekosasize trademark registration
In 2022, the first exercise cat teaser “Nyakuto” will be
released/Exhibited at the Tokyo Gift Show
In 2023, we will release the second product, “Dancing socks with cats,” which is a cat ball on socks./Exhibited at the Tokyo Lifestyle Festival.
[About the developer]
Masashi Ito Advertising Office Ltd. Representative: Masashi Ito We are a small design company founded 23 years ago whose main business is the production of graphics and videos.
I have been living with cats for 23 years since 2001. A few years ago, when I was in my 50s and feeling my physical strength decline, my cats were also aged between 14 and 17 and were sleeping all the time. Therefore, just as walking a dog provides exercise for both humans and dogs, we came up with the idea of “Nekosasaizu,” which allows people and cats to exercise while playing together.
[Future outlook]
2324 The third product is scheduled to be released.
We are looking forward to spreading the word “A wonderful Nyanda full life in Nekosa size” to people and cats in Japan and around the world. We welcome cooperation from manufacturers, retailers, and distributors who are interested in Nekosa Size.
Unlike previous stick-type cat teasers,
The string is attached directly to the main body, so when playing with your cat Creates a stretching effect that moves your body significantly. The main body is a bottle, and by filling it with 100ml of water, It has a light dumbbell effect of 100g.
As a unique product never seen before,
We were interviewed by WBS Trend Tamago.
◎Nyakuto exercises were created by Noriko Hozumi of the Japan Fitness Association.
◎Comes with 3 replaceable cat toys
*Sales were temporarily suspended due to soaring materials prices, but will resume in mid-April.
I attached cat toys to socks.
She is the type who moves her legs and plays with cats.
Even elderly people can do it at home while sitting on a chair. You can exercise in a fun and effortless way,
A perfect gift for moms and dads who live with cats.
◎We had Ms. Noriko Hozumi of the Japan Fitness Association create original exercises.
◎Comes with 3 replaceable cat toys
Socks dancing with cats. Now available on Amazon.
* https://www.amazon.co.jp/dp/B0CSBFWKW4?ref=myi_title_dp*
“April Dream” will be a PR event held on April 1st by Seishi Ito Advertising Office, which will send out the dreams that it hopes to make come true soon.
This is a project by TIMES. We are seriously aiming to make this dream come true.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000018.000102337.html
*Download press release materials*
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