[Q-Sai Co., Ltd.] Q-Sai makes a [well-aging] world a reality! Growing older turns into joy, “Love your
In an “aging” world.
*View in browser* *Q-Sai Co., Ltd.*
Press release: April 1, 2024
April Dream Project
**
Q-Sai realizes a “well-aging” world! In a world where growing older becomes a joy, “Love your aging”.
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
Our company supports April Dream, which aims to make April 1st the day to share dreams.
This press release is a dream of “Q-Sai Co., Ltd.”
* Q-Sai Co., Ltd. (Head office: Chuo-ku, Fukuoka City, Representative Director and President: Saeki)
Sumi) has a corporate mission of “developing and disseminating mental and physical well-aging and realizing a world where people can age positively,” and by continuing to create opportunities to become aware of and face their own aging, We aim to create a world where people can focus on the positive aspects of increasing knowledge and experience, rather than the negative aspects of aging. This April Taking Dream as an opportunity, we once again declare that we have a “strong will to make our dreams come true” in order to realize a “well-aging” world. *
■Background for delivering our dreams
* [Social background] The era of 100-year lifespan = arrival of a super-aging society! Being young is not the only ideal I want to achieve. *
Along with the evolution of medical care, we have entered a
super-aging society with a 100-year lifespan. Above all, the average life expectancy of the Japanese people is 81.05 years for men and 87.09 years for women (*1), which is among the highest in the world, and efforts are increasing throughout the country to extend healthy life expectancy so that people can live as long as possible in good health. I am. Furthermore, as various changes occur in the environment and society, such as the spread of infectious diseases and the deterioration of the international situation, values are becoming more important, such as what to value in life and how to live. In other words, people are now paying attention not only to having a healthy body, but also to how to live a positive life with a healthy body.
(*1) Ministry of Health, Labor and Welfare “Summary of Simplified Life Tables for 2020” Table 5. International comparison of average life expectancy
* [Background of our company] Breaking away from being just a health food company and becoming a well-aging company. *
There is a big gap between the world’s image of our company, which says, “When you think of Q-Sai, you think of green juice.” and the fact that our company’s sales are about 50-50 split between health foods and cosmetics. Starting in 2022, our company aims to become a well-aging company with the corporate mission of “developing and popularizing mental and physical well-aging and creating a world where people can age positively.”
The state of aging differs among individuals even at the same age. We not only support the health and beauty of our customers with our long-selling kale green juice, health foods, and cosmetics, but we also know each individual’s aging status and can comprehensively propose lifestyle habits to help them age more positively. By expanding our products, services, and information, we will support everything from small daily joys to life’s first experiences.
■Our dream
*We want to foster a culture where “Happy Birthday” makes people happy forever* Many people look forward to birthdays every year when they were young, but as they grow older, many of them find it more and more important. Of course, everyone is afraid of their body declining. However, aging is something everyone faces, and getting older is not only a negative aspect. The knowledge, experience, confidence, and education that we have cultivated over the years are assets that only adults can have, and these are important for enriching our lives.
Focusing on the positive aspects of this, our company will realize our dream by creating a culture in which aging becomes a joy, starting with Japan, a country with a long lifespan.
*Dream I want to realize 1. Make well-aging a word and concept that everyone knows*
Nowadays, in the era of 100-year lifespans, the diverse happiness of individuals is attracting attention, and although our company’s concept of “well aging” (aging positively) is in keeping with the times, our research shows that the recognition rate is low. At 30.9%*2, it is still not a well-known word. We will popularize “well-aging” as a word that many people know and use on a daily basis, such as anti-aging and well-being, and as the word spreads, the number of people who sympathize with this idea will increase.
(*2) October 2023 brand tracking survey (in-house survey)
* Dream 2. Realization of a platform that makes well-aging a reality * In 2022, our company has announced the launch of a “new service for facing aging (tentative)” as a platform that comprehensively supports well-aging. In January of this year, we announced that we had begun joint research*3 to identify aging issues in order to implement this technology.
This service visualizes the state of aging of each individual and proposes solutions tailored to that state, giving people an
opportunity to learn about their own aging and change their lifestyle habits. We will realize this service so that the number of people who want to “ask Q-Sai for tips on how to age positively” and live a well-aging lifestyle will increase.
(*3) Q-Sai, Kyushu University and two other companies begin joint research▼ https://corporate.kyusai.co.jp/news/detail.php?p=9285
* Dream to come true 3. Co-creation (collaboration) with companies that wish to spread and spread well-aging *
In order to further penetrate and popularize the concept of
“well-aging,” it is difficult for our company to do so alone; we need to co-create with partner companies that have the same aspirations and create opportunities to think about and experience well-aging. is. To this end, we would like to collaborate with companies that can create knowledge and experiences about aging and plan products, services, and various events. “Love
your
We will work with companies that sympathize with our slogan, “Aging” (Let’s love ourselves as we age), to penetrate and popularize well-aging in a variety of ways, going beyond boundaries.
“April Dream” is a PR event where companies send out their dreams that they would like to achieve in the future on April 1st.
This is a project by TIMES. We are seriously aiming to make this dream come true.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000365.000003705.html
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