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Home » Club Tourism GA4, Looker Studio introduction and data utilization example: Break away from “feelings” and “experience” and enable site construction and operation based on “numbers” | E-Agency Co., Ltd.

Club Tourism GA4, Looker Studio introduction and data utilization example: Break away from “feelings” and “experience” and enable site construction and operation based on “numbers” | E-Agency Co., Ltd.

E-Agency Co., Ltd.
Club Tourism GA4, Looker Studio introduction and data utilization example: Break away from “feelings” and “experience” and enable site construction and operation based on “numbers” | E-Agency Co., Ltd. E-Agency has released an example of Club Tourism’s implementation and data utilization of GA4 and Looker Studio.
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E-Agency Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Maki Kai, hereinafter referred to as E-Agency), which “scientifies hospitality”, will introduce Club Tourism Co., Ltd.’s GA4 and Looker Studio on March 29, 2024. We have published examples of data utilization.
[Image: https://prtimes.jp/i/36705/252/resize/d36705-252-a77edddf18895ae534f0-0.png&s3=36705-252-3f5ec22c9dd9ad4dec21fb69400f919f-1200×630.png ]
Club Tourism Co., Ltd. is a travel agency that specializes in planning and providing themed tours tailored to each customer’s hobbies and interests. Since we mainly sell travel products targeted at seniors, we have traditionally focused on attracting customers through paper catalogs, but in response to changing times, in recent years we have also placed emphasis on attracting customers via the web.
E-Agency supported Club Tourism Co., Ltd.’s data utilization by supporting the introduction of GA4 and Looker Studio and their training.
Through this initiative, the PDCA cycle on the “Special Features” page of the official Club Tourism website was effectively implemented, resulting in an approximately 126% improvement in the transition rate from the Special Features page to the tour list page.
E-Agency will continue to support our customers’ data utilization as a certified partner of Google Marketing Platform (GMP) and Google Cloud (GCP/Google Cloud Platform).
Details can be found on the case study page below.
Club Tourism GA4, Looker Studio implementation and data usage example: Break away from “feelings” and “experience” and enable site
construction and operation based on “numbers”
https://googleanalytics360-suite.e-agency.co.jp/case/20240401_01 ■ About Club Tourism Co., Ltd.
https://www.club-t.com/
Club Tourism Co., Ltd. is a travel agency that plans and provides themed tours tailored to each customer’s hobbies and interests. Based on our corporate philosophy of “Through travel, we sow the seeds of encounters, excitement, learning, health, and peace, and blossom a society filled with vibrant joy.” By providing valuable travel services, we aim to help people While contributing to a rich lifestyle and culture, we always keep in mind the connections between people and society, and aim to realize a sustainable society. ■ Club Tourism Co., Ltd. Company Profile
Representative: Hiroshi Sakai, Representative Director and President Address: NBF Toyosu Canal Front, 5-6-52 Toyosu, Koto-ku, Tokyo Main business content:
・Travel business based on the Travel Agency Act
・Agency business for domestic and foreign transportation companies and freight forwarding business
・Management of culture center and operation of various courses, lectures, and seminars
・Planning, production, and implementation of various events
・Providing information on travel, tourism, culture, and nature ・Planning, production, publication, and sales of books, magazines, and printed materials
・Business related to non-life insurance agency business and life insurance recruitment
・Sales and mediation of tourist souvenirs, foods, travel goods, health foods, etc.
■ E-Agency Co., Ltd. Company Profile
Company name: E-Agency Co., Ltd.
Representative: Representative Director Maki Kai
Established: January 6, 1999
Capital: 95 million yen
Head office location: 4th floor, Sericulture Hall, 1-9-4 Yurakucho, Chiyoda-ku, Tokyo 100-0006
Business details:
(1) Data-driven marketing support business
・Introduction and utilization of Google Marketing Platform including Google Analytics 360
・Support for utilizing Google cloud platform
・Data utilization through data integration and AI/machine learning ・A/B testing and web customer service personalization
(2) Cloud products/SaaS business
(3) DX/Web integration business
(4) ASEAN EC support project
(5) Local revitalization/municipal DX support
■ Contact information regarding this press release and services E-Agency Co., Ltd.
Public relations/marketing
Person in charge: Kanzaki/Ogawa
Inquiry form: https://googleanalytics360-suite.e-agency.co.jp/inquiry/ More details about this release:
https://prtimes.jp/main/html/rd/p/000000252.000036705.html



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