Letters Co., Ltd.
[Easy introduction of referral program with no code] New price plan announced for Shopify app “Letters”. Introductory stores can now be implemented more cheaply than ever by reducing basic costs.
Higher-level plans provide a My Page function for ambassadors. Create an environment where ambassadors themselves can check the number of referral purchases and incentive status
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Letters Co., Ltd. (Shibuya-ku, Tokyo), which provides PR/marketing support and app development, has announced a new pricing plan for the referral marketing (*1) tool “Letters” provided on the Shopify app store. did. This new rate plan is available in three types: “Light,” “Standard,” and “Pro,” and will be applied from April 1, 2024.
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https://apps.shopify.com/letters-1?locale=ja
[Image 1: https://prtimes.jp/i/52503/11/resize/d52503-11-0a35d9bbada6caecf344-2.jpg&s3=52503-11-bef6d5017b0dd06e801ebf8b8471b42b-1004×590.jpg] “Letters” is a SaaS tool that specializes in referral marketing, which encourages referrals to close acquaintances such as friends, family, and lovers, leading to efficient acquisition of new customers. It can be linked with online stores that utilize Shopify, and it can be used with confidence by D2C businesses as it is fully Japanese-compatible and is a Japanese-made app.
[Total number of successful referral purchases exceeds 10,000! Average monthly CV per active store is 10 or more]
This app has been installed more than 1,200 times, and the cumulative number of referral purchases at stores that use it has exceeded 10,000. Stores that actively use Shopify have an average monthly CV of over 10, and we are gradually contributing to the marketing activities of e-commerce businesses that utilize Shopify. (As of December 2023) [Stores in the early stages of implementation can reduce basic costs and implement it cheaper than ever before. My page function for ambassadors provided for Standard plan and above]
By adopting a commission fee based on the sales results of referral purchases in addition to the basic monthly fee, the LIGHT plan has a pricing structure that can be implemented at a low price, making it suitable for small stores and startups who are in the early stages of introduction or who want to repeat trial and error. Achieved. Standard plans and higher offer a My Page feature that allows ambassadors to manage their referral performance on a dedicated My Page, making it ideal for stores seeking a more perspective referral marketing strategy. In addition, we have also prepared a PRO plan for large stores in order to achieve optimal cost performance depending on the scale of your referral marketing experience.
-New price list-
[Image 2: https://prtimes.jp/i/52503/11/resize/d52503-11-0f16020a352b7930b923-2.jpg&s3=52503-11-e4c42c599d86f29002710c48e05f582d-1920×1080.jpg] Click here for payment simulations for each plan.
https://docs.google.com/spreadsheets/d/1HMR-3_H_6Yxo5od5eau1PhIIauH4NAhxGA99vHID43c/edit?usp=sharing Click here for details on the new fees.
https://educated-guppy-e31.notion.site/2024-4-64f056b953d249ada970eecb441950ba -My page reference image-
[Image 3: https://prtimes.jp/i/52503/11/resize/d52503-11-a2c27e7463a51f34960f-2.png&s3=52503-11-00d02352a4fea2073aaf1aaf771d600a-2544×1298.png ]
By offering these new rate plans, we will be able to improve the quality of our services in the medium to long term by providing merchants who use our app with a more appropriate remuneration structure, and will continue to listen to feedback from existing customers. We will continue to improve the system.
*1: Referral marketing…Referral marketing is an introduction-type marketing method that uses word of mouth from friends and
acquaintances.
About the Shopify app “Letters”
“Letters” is a Shopify application that allows you to easily introduce a system to your own shop that allows existing customers to become brand ambassadors and easily introduce the brand to their friends and acquaintances. Our company, whose slogan is “Turn customer feedback into a marketing engine,” developed it as an approach suitable for the D2C era. If you are a store that uses Shopify, you can easily integrate apps without the need for an engineer. By encouraging word of mouth and recommendations between individuals, you can cultivate loyal customers who support your brand. Service name: Letters Provided by: Shopify App Store Prices: For details, see the price list in the link below URL: https://apps.shopify.com/letters-1?locale=ja-5 Features-1 Improving cost effectiveness (ROI) It is now possible to implement the necessary mechanisms for a referral program without incurring initial costs. By freely controlling the incentive settings for customers, you can expect to significantly improve marketing CPA. 2. Developing new customers By spreading word of mouth to friends who have a close relationship with the customer, you can expect an efficient reach and high conversion rate to people who were previously unaware of the brand. 3. Improving Lifetime Value Customer loyalty is likely to increase and lifetime value (LTV) can be expected to increase because the customer is introduced through a trusted person such as a friend, family member, or lover. 4. Can also be used for CSR and PR Referral incentives are not limited to gift certificates and coupons. You can freely set the content such as charity donations and campaigns, so depending on the program design, it can also be used as part of CSR and PR activities. 5. Can also be used at offline stores Since QR codes can be easily generated, it is also possible to post QR panels to introduce stores and facilities that support the brand. It is also possible to increase the number of places where you can spread the word, not just to individuals.
About Letters Co., Ltd.
Committed to all challenges and creating new value for the world, we are a marketing group that supports all the challenges faced by individuals and organizations who want to change society or create new value. In recent years, with the advancement of technology and the development of SNS, “challenges” have become more familiar, but at the same time, there is an overflow of various information, and it has become more important to navigate the selection of “correct
information”. I feel like there is. Challenges come with success and failure. By creating various businesses ourselves and embodying “challenge” on the front lines, we will give back to the marketing of our partner companies one by one and create great value throughout Japan.
Company name: Letters Co., Ltd. Location: 1-28-2 Shoto, Shibuya-ku, Tokyo Business content: Web marketing, PR, SNS, software development, etc. Website: https://hp.letters.co.jp/-Consultation/ Contact – Letters Co., Ltd. Customer Support support@letters.co.jp
More details about this release:
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