[Sanko Seika Co., Ltd.] Newly released rice craft chips “Zakuza” with special attention to ingredients, frying method, and even the sound of crunching rice grains
*View in browser* *Sanko Seika Co., Ltd.*
Press release: April 1, 2024
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New release of “Zakuza” rice craft chips with special attention to ingredients, frying method, and even the sound of crunching the rice grains
“Zakuza Clear Season Shio Flavor (66g)” “Zakuza Twilight Seaweed Salt Flavor (66g)”
Sanko Seika Co., Ltd. sells rice craft chips “66g Zakuza Kaiharashi Shio Flavor” and “66g Zakuza
The two products “Tasogare Nori Salt Flavor” will be released nationwide from April 1, 2024 (Monday).
Rediscovering the potential of rice. “Rice craft chips” made with special care The goal of the entire Sanko Seika Group, including our company, is to become a “comprehensive food and health company.” Through our business activities, we aim to contribute to the healthy lives of consumers and the revitalization of Japanese industry, and to help enrich society. Delivering better products to as many people as possible, rooted in food and health…As a step toward achieving that vision, we are exploring the potential of the rice used in our mainstay rice crackers. With the goal of rediscovering and delivering new value to our customers, we have recently developed the rice craft chips “Zakuza”.
It is said that Japanese people are increasingly turning away from rice these days. There are various reasons for this, such as the Westernization of eating habits, but one reason is thought to be dissatisfaction with the “time performance” of rice, which takes longer to cook compared to other staple foods such as bread and noodles. .
However, with the spread of gyudon chains, the boom in onigiri specialty shops, and the recent appearance of games and manga that deal with rice cultivation and rice, Japanese people are essentially rice lovers.
I like rice, but I can’t enjoy it casually in my daily life…I want to make it easier for such people to enjoy rice, and I’m thinking of developing rice-based sweets in a variety of genres. So, we started developing this product.
The rice craft chips “Zakuza” targets young people, mainly Generation Z, who are expected to be particularly conscious of the effects of dietary diversification and “time performance”, and are We aim to create products that allow you to easily enjoy the deliciousness of rice and rediscover the charm of rice.
Product Summary
“Zakuza” is a craft rice chip that is made with attention to detail, including the ingredients, the frying method, and the sound of the rice grains being chewed, in order to bring out the charm of rice to the fullest.
*Focus on materials*
The rice used as raw materials is 100% domestic rice, and the secret ingredient is roasted brown rice flour. In addition to helping our customers rediscover the appeal of rice, which is Japan’s staple food, we are also helping to improve food self-sufficiency as a promotional partner for the national campaign “Thinking about Japan from food. Nippon Food Shift” run by the Ministry of Agriculture, Forestry and Fisheries. We will contribute and support the future of Japanese agriculture.
*Focus on the frying method*
The “three-deep frying method”, in which the dough is fried in three batches using three frying pots, creates a unique texture that is both chewy and light.
* Commitment to the sound of clenching*
By incorporating the “grain-to-grain manufacturing method” used in our rice crackers, “Niigata Shikomi,” you can enjoy the unique and pleasant texture that only rice can provide.
Zakuza Clear Sunny Flavor (66g)
Zakuza Clear Sunny Flavor (66g)
Recommended as a snack, this dish has a refreshing perilla flavor that brings out the flavor of the rice.
By using a blend of four types of salt with different grain sizes for seasoning, and adding the subtle sweetness of brown sugar as a secret ingredient, we have created a deep, lingering salt taste. You can fully enjoy the taste of each ingredient, rice and salt.
Product information: https://www.sanko-seika.co.jp/product/item/6447/ Zakuza Twilight Seaweed Salt Flavor (66g)
Zakuza Twilight Seaweed Salt Flavor (66g)
A salty seaweed dish made with fragrant seaweed and spicy chili peppers. By adding sesame oil and a touch of soy sauce to the seasoning, you can enjoy a deep, punchy flavor that brings out the flavor of the rice.
The rich flavor makes it a great snack, and is especially recommended as an accompaniment to alcohol.
Product information: https://www.sanko-seika.co.jp/product/item/6448/ Sales overview of rice craft chips “Zakuza”
About “Thinking about Japan through food. Nippon Food Shift” Nippon Food Shift
“Thinking about Japan through food. Nippon Food Shift” is a national campaign that the Ministry of Agriculture, Forestry and Fisheries has been implementing since 2021, with a focus on deepening the connection between food and agriculture. Our goal is for consumers, producers, food-related businesses, all the people who support Japan’s food, and the government to come together to think, discuss, and act as one. Sanko Seika Co., Ltd. will also become a Japan Food Shift Promotion Partner and support the future of Japanese agriculture.
Nippon Food Shift: https://nippon-food-shift.maff.go.jp/
Overview of Sanko Seika Co., Ltd.
Sanko Seika Co., Ltd. is a confectionery manufacturing and sales company founded in 1962.
The main products are rice crackers such as “Yuki no Yado” released in 1977, “Parinko” released in 1975, “Niigata Shikomi” and “Maru Soybean Crackers,” rice crackers such as “Cheese Almond,” In addition to arare and rice crackers such as “Kuyori Komochi” and “Sanko no Kaki no Tane,” we also sell Karinto products such as “Mixed Karinto.”
By delivering safe and secure products to everyone, we contribute to customer happiness through food, and adhere to our corporate philosophy of “The Three Happiness” (1. Happiness for our customers; 1. Happiness for our business partners.
(1. Happiness of the Company and Employees), the entire company is working together to ensure thorough product quality control and improve the working environment.
Please see the URL below for details on the initiative.
https://www.sanko-seika.co.jp/safety/
– Head office: Kita-ku, Niigata City
– Business content: Manufacture and sale of confectionery
– https://www.sanko-seika.co.jp/
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