Gix Co., Ltd.
GIX’s campaign tool for commercial facilities and tourism businesses, “MyGuru,” has been adopted for the second consecutive year in the “Station to Castle Stamp Rally 2024” held by JR West Japan.
~Double the number of castles covered by year-round measures due to expanded period~
……
[Image: https://prtimes.jp/i/80464/180/resize/d80464-180-d530d09580520d4e0400-1.png&s3=80464-180-214233d1e4d9bb4e2f6e5f0e7b035a06-600×200.png ]
Gix Co., Ltd. (hereinafter referred to as “Gix”) is a mobile life navigation app “WESTER” provided by West Japan Railway Company (hereinafter referred to as “JR West”). We would like to inform you that the mechanism of “MyGuru”, a campaign tool for commercial facilities and tourism businesses provided by our company, has been adopted for “Rally 2024”.
This campaign is a renewal of the 2023 “Station to Castle Stamp Rally”, and the number of target castles has more than doubled, and the campaign has been expanded from last year’s five-month campaign to a year-round campaign. I am.
1.Campaign overview
Implementation period: April 1, 2024 to March 31, 2025
*Starts from 9:00 a.m. on April 1, 2024.
Target facilities: 28 castles and castle ruins in the western Japan area For more information on how to participate, please see the URL below. https://www.nta.co.jp/maas/shiroato24sr/
2.Prizes
[Complete Award]
WESTER points (basic) 20,000 points for 3 people
A lottery will be drawn from those who have obtained stamps at all 28 spots. *A lottery will be held after the campaign ends, and points will be awarded from May 2025 onwards.
[10 spot awards]
JR West official direct-from-the-farm online shop
DISCOVER WEST mall 3,000 yen coupon for 30 people
A lottery will be drawn from those who have obtained stamps at 10 of the target facilities.
*You can only apply once when 10 spots are achieved.
*April to September (coupons will be awarded after November), October to March (points will be awarded after May 2025)
There will be a lottery of 15 people each.
[3 spot award]
WESTER points (basic) 500 points 100 people
A lottery will be drawn from those who have obtained stamps at three of the target facilities.
*You can only apply once when you achieve 3 spots.
*April to September (points awarded after November), October to March (points awarded after May 2025)
There will be a lottery of 50 people each.
[Kokura Castle Challenge]
Kokura Castle seal (limited to this stamp rally) 1,000 people *Once stamps are obtained, a lottery will be held and the results will be displayed.
Winners will receive their prizes at the following exchange locations. Exchange location: Shiro Terrace
Exchange time April-October: 9:00-20:00 November-March: 9:00-19:00 [Okayama Castle Challenge]
Okayama Castle seal (not for sale) 100 people
*Once stamps are obtained, a lottery will be held and the results will be displayed.
Winners will receive their prizes at the following exchange locations. Exchange location: Tenshu ticket counter
Exchange time: 9:00-17:00 (Closed: December 29th-31st, 2024) [Shoryuji Castle Park Challenge]
Shoryuji Castle Park 3-piece castle seal set for 10 people
*There will be a lottery of 5 people each from April to September (sent from November onwards) and from October to March (sent from May 2025 onwards).
3.Others
・Prize contents may change without notice. Please note.
・Please check the website of each facility in advance for opening days and hours.
MyGuru is a campaign tool for commercial facilities and tourism businesses. MyGuru is a digital stamp rally-style campaign implementation, operation, and management tool that was launched in March 2020 and is aimed at promoting purchasing of commercial facilities and sightseeing spots. Stamp rallies aimed at promoting shopping and increasing the frequency of store visits can be easily provided on LINE or the client company’s own purchasing system/point system. In addition, it is possible to acquire, accumulate, and analyze data such as usage and circulation behavior at offline facilities and stores, which is more difficult to obtain than online data, and realizes PDCA for various measures.
(https://www.mygru.jp, patent applied for, patent 6841539, etc.) Gix Co., Ltd.
Gix is a “data-informed” company founded by strategy consultants and analytics experts. By utilizing analytics and supporting all kinds of decisions based on data, we are able to solve the management issues of our client companies.
Location: Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo Representative: Tomohiro Amino, Representative Director and CEO Established: December 2012
Business content: Data-informed business using analytics
Various consulting services using data and research and development of tools Providing various services using the above tools
Company URL: https://www.gixo.jp/
*JR West Group and GIX Co., Ltd. have entered into a capital and business alliance.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000180.000080464.html