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Home » LIFULL Co., Ltd. announces appointment of new CxO and business CEO/person in charge to strengthen team management

LIFULL Co., Ltd. announces appointment of new CxO and business CEO/person in charge to strengthen team management

LIFULL Co., Ltd. announces appointment of new CxO and business CEO/person in charge to strengthen team management

*View in browser* *LIFULL Co., Ltd.*
Press release: April 1, 2024
**
LIFULL Co., Ltd. announces appointment of new CxO and business CEO/person in charge to strengthen team management
*Appoint diverse human resources regardless of gender or nationality, including Arisa Hirashima, as CLO (Chief Legal Officer)*
LIFULL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Yuji Ito, TSE Prime: 2120, hereinafter referred to as “LIFULL”), which works to solve social issues through business, is a CxO with the aim of strengthening team management. We would like to inform you that we have changed the business CxO/personnel structure.

* Background and purpose of the system change *
LIFULL will change its representative director, president and executive officer in December 2023 (*), and the current period is positioned as the company’s second founding period. In the second founding period, while advocating “team management,” we created new positions at the executive level and promoted delegation of authority, creating an environment where diverse human resources can play an active role as the new face of LIFULL, and achieving sustainable growth. We aim to be an organization that continues to

*Notice of change of representative director, president and executive officer of LIFULL Co., Ltd. * https://lifull.com/news/29650/*

*About the new CxO and business CEO/person in charge*
The new CxO and business CEO/heads effective April 1, 2024 are as follows. In addition to appointing one person as CxO, we will continue to expand our core business LIFULL.
The six CEOs and managers of HOME’S business and the five CEOs and managers of other businesses are a diverse group, regardless of gender or nationality.

* -* CxO* -*
Name New position title
Arisa Hirashima CLO (Chief Legal Officer)
-Business CEO/Responsible Person-
Name New position title
Shin Okubo CEO of LIFULL HOME’S Business Division Condominium Business (Chief Executive Officer)
Atsuhiro Fuchigami LIFULL HOME’S Business Division Rental Business CEO Keiichiro Furuya CEO, Distribution and Sales Business, LIFULL HOME’S Business Headquarters
Keigo Masuo CEO, LIFULL HOME’S Business Headquarters, Detached Houses/Custom-Order Business
Sufu Business CEO
Igun Kyo LIFULL HOME’S Business Headquarters FRIENDLY DOOR Manager Yuko Miyasako LIFULL HOME’S Business Headquarters Property Information Accuracy Manager
Yuta Okabayashi (Yuta Okabayashi) LIFULL Regional Revitalization Project CEO Mai Akiba LIFULL FaM Business CEO
Keisuke Kunimatsu (CEO of LIFULL HOME’S real estate career change business) Yasumitsu Miyauchi LIFULL ALT-RHYTHM Manager

*Comments from the new CxO and business CEO/person in charge* CLO (Chief Legal Officer) Arisa Hirashima
In addition to maintaining and improving the compliance and governance system and avoiding and reducing risks, I have carried out my daily work with an awareness of accelerating business as a business accompaniment and driver. I have come.
We will continue to improve our offensive and defensive legal functions in a well-balanced manner and expand the scope of our activities from a higher perspective as a CLO. By accelerating various business promotions and service development from a legal perspective, we will do our best to help the LIFULL Group solve social issues and improve corporate value through its business.
LIFULL HOME’S Business Division Condominium Business CEO Shin Okubo Until now, I have been involved in a variety of LIFULL products both domestically and internationally, and have promoted the introduction of a process called “product management.” As a result, LIFULL’s product team is building a world-class practice, winning global awards in 2023. Chief
Product Officer LIFULL
As the person in charge of all HOME’S products and the CEO of the condominium business, I will boldly utilize technologies such as generative AI and We are committed to solving problems.
LIFULL HOME’S Business Division Rental Business CEO Atsuhiro Fuchigami As Chief Sales Officer of LIFULL HOME’S, I have worked to foster an organization that continues to grow. Rental business in the future As CEO, I will do my best to refine our products and innovate property information so that each person can find the home they want and experience the joy of starting a new life in an ever-changing rental market environment. By continuing to offer truly valuable proposals to our clients, we will contribute to business growth and aim to grow our business and resolve social issues.
LIFULL HOME’S Business Headquarters FRIENDLY DOOR Manager Kyo Yi-gun LIFULL
I am happy to be able to join as a member of the team management during the second founding period. I joined LIFULL as a new graduate and have continued to work steadily with the goal of addressing the issues of housing disadvantaged people, including foreign nationals. Because LIFULL is a company that solves social issues, FRIENDLY DOOR has been established as a business and is where we are today. From now on, FRIENDLY
Through DOOR, we hope to not only solve the problems of housing disadvantaged people, but also work to create new businesses and develop human resources, thereby making the industry and society better.
Reference) LIFULL HOME’S “FRIENDLY DOOR”:
https://actionforall.homes.co.jp/friendlydoor

LIFULL HOME’S Business Headquarters Property Information Accuracy Manager Yuko Miyasako
LIFULL
In order to improve the freshness of HOME’S properties and improve operational efficiency, we have started using our system to detect properties that are no longer available for sale and to hide them from listing.Currently, the system has evolved to the point where we process approximately 100,000 properties a month. It is said that people look for a home about three times in their lives on average. Because of this limited opportunity, we aim to become “a site with the most accurate information and the most efficient way to search for a room,” and not only improve the accuracy of advertised real estate information, but also DX the information updating process of advertising companies. We will do our best to contribute to this as well.
Reference) Efforts to achieve No.1 property freshness:
https://www.homes.co.jp/about/service/safetypolicy/

LIFULL FaM Business CEO Mai Akiba
LIFULL
Based on the concept of “Make childcare and work HAPPY!”, FaM operates a system that allows you to improve your skills while balancing childcare and work, and for those who register, you can do it completely remotely from your home or base. We have provided services. Currently, we have offices with kids spaces in five locations across the country, and approximately 280 people are working in a variety of jobs.
This project was created and proposed internally based on my own experience in balancing childcare and work. As the business CEO, I will continue to utilize that experience to help create a society where more people raising children can feel motivated and play an active role.
Reference) “LIFULL FaM”: https://lifull-fam.com/

*Comment from Yuji Ito, President and CEO of LIFULL Co., Ltd.* LIFULL has started its second founding period with the change of president in December 2023.
In order to realize the “team management” we have set forth, we have created new positions and appointed a person in charge. In particular, as part of strengthening governance, CLO (Chief Legal)
Shortly after joining the company in 2017, Hirashima became the manager of the legal department and has strongly supported the company’s growth ever since. After assuming the role of CLO, we look forward to seeing him play an even greater role as the new face of LIFULL. We have appointed a CEO for each business, appointed people in charge of focus areas, and selected diverse human resources based on merit.
With this appointment, I would like to delegate authority and make speedy decisions, thereby spurring the realization of our vision and the growth of our business.
*Reference: Structure of Executive Officers/CxO and Business CxO/Responsible Persons (Overall)*
-Executive Officer/CxO-
Name Title
Takashi Yamada Director and Executive Officer
CDO (Chief Data Officer)
Yukihiro Hada Executive Officer
CPO (Chief People Officer)
Shuichi Fukuzawa Executive Officer
CFO (Chief Financial Officer)
Kohei Kawasaki Executive Officer
CCO (Chief Creative Officer)
Tsubasa Nagasawa Executive Officer
CTO (Chief Technology Officer)
Arisa Hirashima CLO (Chief Legal Officer)
-Business CxO/Responsible Person-
Name Title
Kohei Kawasaki LIFULL HOME’S Business Division CMO (Chief Marketing Officer) Tsubasa Nagasawa LIFULL HOME’S Business Headquarters CTO (Chief Technology Officer)
Shin Okubo LIFULL HOME’S Business Headquarters CPO (Chief Product Officer) LIFULL HOME’S Business Division Condominium Business CEO
Atsuhiro Fuchigami LIFULL HOME’S Business Division CSO (Chief Sales Officer) LIFULL HOME’S Business Headquarters Rental Business CEO
Keiichiro Furuya CEO, Distribution and Sales Business, LIFULL HOME’S Business Headquarters
Keigo Masuo CEO, LIFULL HOME’S Business Headquarters, Detached Houses/Custom-Order Business
Sufu Business CEO
Igun Kyo LIFULL HOME’S Business Headquarters FRIENDLY DOOR Manager Yuko Miyasako LIFULL HOME’S Business Headquarters Property Information Accuracy Manager
Yuta Okabayashi (Yuta Okabayashi) LIFULL Regional Revitalization Project CEO Mai Akiba LIFULL FaM Business CEO
Keisuke Kunimatsu (CEO of LIFULL HOME’S real estate career change business) Yasumitsu Miyauchi LIFULL ALT-RHYTHM Manager
Management team introduction https://lifull.com/company/executives/

* About LIFULL Co., Ltd. (TSE Prime: 2120, URL: * * https://lifull.com/*


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