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Tele Co., Ltd. We will create a world where anyone can easily shop online with just a phone call.

[Tele Co., Ltd.] – An exciting shopping experience for everyone – We will create a world where anyone can easily shop online with just a phone call.

*View in browser* *Tele Co., Ltd.*
Press release: April 1, 2024
April Dream Project
– An exciting shopping experience for everyone – We will create a world where anyone can easily shop online with just a phone call. This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
Tele Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Akihiro Hirano)
Tele) is a voice commerce platform that allows anyone to easily shop online over the phone, creating a new emotional shopping experience. We have now developed an e-shop board that allows you to easily shop using a touch panel or phone, providing an unprecedented shopping experience and allowing anyone to shop online at the same time.

* Our company supports April Dream, which aims to make April 1st the day to share your dreams. This press release is a “tele” dream. * * Why we challenge ourselves. This is because we want to provide an exciting shopping experience for everyone*
Our challenge was motivated by our desire to provide an exciting shopping experience for everyone. We have developed an “e-shop board” that allows you to shop online with just a phone call, eliminating the hassle of registering as a member. This allows people who are inexperienced with operating digital devices or who find inputting text to be a hassle to easily and safely shop online. Additionally, the automatic voice that accepts orders over the phone can be set to a variety of voices. You can create an exciting and entertaining shopping experience by adding the voices of your favorite talents and characters.
* Our starting point is to create a world where even those who are not familiar with digital can shop online as a “representative mother”* In the wake of the coronavirus pandemic in 2019, we focused on the existence of people who are unable to shop online despite the growing need to avoid crowds.

It all started with Representative Hirano’s mother. I have an underlying health condition and was in a situation where it was difficult for me to go shopping while avoiding the risk of coronavirus infection. Furthermore, I was unfamiliar with digital technology and found it difficult to use mail order, so I often asked our
representative, Hirano, to make purchases over the phone.

The frequent requests to “buy this” were often difficult for the representative to respond to, and it made me realize that there were other people in the same situation.

That’s when I came to the simple but important realization that anyone could operate the system over the phone. Anyone can use the phone to tell anyone their name, phone number, and address. The telephone was invented over 140 years ago and is a familiar tool to people. The origin of the service was to use this phone to create a new shopping system for people who cannot access online shopping.
* Recommended points for “e-shop board” *
[e-Shop Board], which uses a touch panel, enables anyone with a mobile phone to easily shop online at any time.

* ▼Mail order flow*
1. Tap the product displayed on the touch panel to select it. 2.Call the dedicated number displayed on the screen.
3. Just say your name and address according to the automated voice and the product will be delivered to your home.
1. *Anyone can use it without any explanation*

Mail order that looks like digital but is not digital has become a reality. All a customer needs to do to make a purchase is to make a phone call. We provide convenience that allows smooth access for everyone, including seniors who are unfamiliar with digital
2. *Providing “Voice Experience”*

There are many ways to create automated voices that accept orders. It is also possible to receive telephone calls using the voice of a talent or anime character. Even in the simple process of purchasing a product, customers can experience exciting entertainment by listening to the voices of their favorite entertainers and characters while ordering.
* [Video] Service usage image*

Case Study
Installation view at Midoriya store
Digital signage installed at “Roadside Station”
Midoriya Co., Ltd., located in Hagi City, Prefecture, which sells beef such as Mishima Beef, which is a natural monument, and the souvenir corner of the roadside station “Hagi Okan” in Hagi City have installed a digital signage “e-shop board”. deployed.
This eliminates the problems associated with purchasing souvenirs such as refrigeration and carrying a large amount of baggage, and the moment a customer wants to purchase beef as a souvenir, they can directly operate the signage and place an order.
Installation view of the roadside station “Hagi Okan” in Hagi City, City
Just call and tell us your name, postal code, and address.
All you have to do is select the product you want, make a phone call, and input the necessary information into the AI ​​voice. From the second time onwards, all you have to do is make a phone call to complete your order.
The installation information is also posted on the website of the roadside station “Hagi Okan” in Hagi City.
Midoriya official website:

Our goal as a voice commerce platform is “Entertainment”
Tele Co., Ltd. Representative Director and CEO Akihiro Hirano * Representative Director and CEO Akihiro Hirano*
Voice commerce as envisioned by us
We believe that the platform is actually entertainment itself. When you want to buy products that are collaborations with your favorite talent or artist, you can call them and they will take your order with a supportive voice!
Aren’t you excited? This is the moment when the pusher says, “Thank you, please use it carefully.” We will provide you with a dream-like feeling from purchase to completion!

All you have to do is make a phone call and tell us your name and address to complete your order. Furthermore, we will create a world where users who were previously not comfortable with mail-order shopping can easily enjoy shopping using just their phones. It will also contribute to resolving the issue of excessive “crowding” in stores due to “shopping refugees” and overtourism.
By functioning as a solution to a wide range of social issues, we see this as a solution that goes beyond just a means of shopping. At our core is our desire to provide an exciting shopping experience for everyone.

* 【profile】*
Born in 1976,
2001 Launched online shop
Since 2006, he has provided sales support and management advice for many companies ranging from e-commerce shops to listed companies, performed nationally, and appeared on major TV mail order shows. First performance at Kabukiza in 2019
In 2020, the documentary film “When the Fog Clears” was completed, narrated by actor Hiroki Hasegawa.
Planning and production of a collection of paintings by Daniel Ost, a world-renowned authority on flowers.
In 2021, the “Daniel Ost” exhibition will be held at Palace Hotel Tokyo, with 4,000 visitors over 2 days.
Established Tele Co., Ltd. in 2021
2022: Documentary film “When the Fog Clears” won the Tokyo Documentary Film Festival 2022 Feature Category Semi-Grand Prize
We are looking for partners who agree with us and want to work together! We are currently looking for stores who can help set up the e-shop board, as well as partners who can provide space.
“E-Shop Board” is a voice commerce platform that uses AI to accept orders using automated voice. Please feel free to contact us if you are a mail-order business that is interested in resolving call center resource shortages or responding to large orders.

* Contact: *
■Company overview
Name: Tele Co., Ltd.
Established: October 2021
Address: Alliance Building Shibuya Ichibankan B1, 1-20-2 Dogenzaka, Shibuya-ku, Tokyo
Representative: Representative Director and CEO Akihiro Hirano URL:

“April Dream” is a PR event where companies send out their dreams that they would like to achieve in the future on April 1st.
This is a project by TIMES. We are seriously aiming to make this dream come true.
Tele Co., Ltd.
[Inquiries regarding this release]
Tele Co., Ltd. Public Relations: Tanaka
Tel: 03-6427-0247 (main)
*About details about this release*

*Download press release materials*

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