[Ichitellas Co., Ltd.] [100% of male childcare leave taken! ] A Michelin-listed restaurant that aims to become the No. 1 white restaurant in Okayama is revolutionizing the ramen industry! !
*View in browser* *Ichiteras Co., Ltd.*
Press release: April 1, 2024
April Dream Project
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[Men take 100% childcare leave! ] A Michelin-listed restaurant that aims to become the No. 1 white restaurant in Okayama is
revolutionizing the ramen industry! !
*In order to become the best white restaurant in Okayama Prefecture, “Ichiterasu Co., Ltd.” is actively working on improving ramen prices and working conditions, etc. Actions to become a company that lights up Okayama. *
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
[Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “Ichiteras Co., Ltd.” ]
A popular ramen shop in Okayama Prefecture becomes the whitest restaurant in Okayama
Menshu Isshoan was founded in Okayama City in 2018.
We aim to be the whitest restaurant in Okayama, and since our founding, we have focused on improving the working environment. In order to brighten up Okayama, the hometown of our founder, it must be “white,” which reflects light, rather than “black,” which absorbs light.
In order to achieve solid management, we will develop not only ramen restaurants but also a variety of other food and beverage businesses and create pillars that will serve as the foundation of the company. 2018 Menshu Isshoan at the time of its founding
Considering the current situation where ramen restaurants are going bankrupt one after another, let’s think about the working environment in the restaurant industry and the problem of the declining birthrate and aging population.
Ichiterasu Co., Ltd., Headquarters: Nakasendo, Kita-ku, Okayama City, Okayama Prefecture, Representative: Hiroshi Ohno, is a company that continues to take on various challenges to reform work styles and increase income in the restaurant industry in order to leave a prosperous future for children. is. We are working hard every day to become the whitest company in Okayama, but we are still on the way.
■About the number of bankruptcies of ramen restaurants
* In 2023, there were 45 ramen restaurant bankruptcies (debts of 10 million yen or more) (114.2% increase from the previous year), a significant increase of 2.1 times from the previous year*. Since 2009, *
The highest number of cases, exceeding 42 cases in 2013*
. In addition, there were 29 cases of business suspension/dissolution (up 31.8% from the previous year), which exceeded the 23 cases in 2018 and was the same as the highest number of bankruptcies in 15 years. Surveyed and compiled by Tokyo Shoko Research.
■Current issues in the restaurant industry (ramen restaurants) ・Long working hours required to prepare soup
・Rising labor costs
・Increase in raw material prices due to the weaker yen and changes in the world situation
・Existence of ramen “1000 yen wall”
Ramen can now be called Japan’s national food.
Barriers to entry are low, there is a lot of competition, price competition to differentiate, and an increase in the number of raw materials used in pursuit of taste.
The food and beverage industry is subject to rapid changes in competition and trends, but many other external factors are also forcing it into a difficult situation.
This is an industry that is not profitable despite the long lines and is experiencing a series of bankruptcies.
This image and rising labor costs due to a shortage of workers due to the declining birthrate and aging population.
A business model that requires long working hours.
Among these, ramen restaurants have a particularly strong image of black labor. In order to eliminate the negative image of restaurants, we would like to send a message centered on improving the “declining birthrate and aging population”, which is a major problem that Japan is currently facing, in order to solve this problem. Masu.
Isshoan’s efforts to “keep changing because we don’t want to change” 1. Correcting long working hours and proactively obtaining paid benefits Working hours at ramen restaurants tend to be long, 12 to 14 hours. After starting work at 9am, we have lunch time from 11am, idle time from 2pm to 5pm, and then we open into the evening.
After closing, I clean, check sales, prepare for the next day, and don’t go home until late at night.
This situation is due to the fact that only one or two employees are assigned to each store, and due to low profit margins and sales, they are unable to increase the number of employees and rely on part-time workers.
Isshoan has been working on this problem since its founding, and has solved this problem by hiring a large number of employees and reducing the number of people assigned to each store to about three.
Although profit margins will decline, we believe that a business model that relies on long working hours is meaningless.
Since opening, we have set a goal of working a maximum of nine hours a day, and have divided morning, afternoon, and night shifts.
Although we still don’t have many holidays per year, we have established a system in which we have 7 to 8 days off per month. Our company actively encourages employees to take paid vacations, and some employees use their three- to five-day holidays to travel overseas.
As we transition from the Showa era to the Heisei era and then to the Reiwa era, some people are reluctant to take time off or other employees take long vacations, but the employees at our company are proactive about taking vacations.
Even if I take a long vacation, there is a solid follow-up system for my work, and most importantly, I am encouraged by the positive attitude of other employees toward taking paid vacation.
As a manager, I am very happy to see that my employees have a fulfilling private life.
This kind of relaxation allows you to concentrate on your daily tasks. Images sent by paid employees
Take a 4-day holiday and travel abroad
Get paid and travel domestically
Enjoy your private life with paid time
Vietnamese paid cucumber pack
[Voices from employees currently on paid leave]
Our employees who enjoyed cucumber packs in Vietnam have this to say: