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Home » Em7 From a one-man operation to all over Japan Earring brand “Em7” expands the circle of “favorites”

Em7 From a one-man operation to all over Japan Earring brand “Em7” expands the circle of “favorites”

[Em7] [From a one-man operation to all over Japan] Earring brand “Em7” expands the circle of “favorites”

*View in browser* *Em7*
Press release: April 1, 2024
April Dream Project
[From a one-man operation to all over Japan] Earring brand “Em7” expands the circle of “favorites”
*Connections between people expand through things. In order to deliver Emina items to people all over Japan who enjoy fashion and life, we will hold POPUP Stores nationwide. *
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
Our company supports April Dream, which aims to make April 1st the day to share dreams.
This press release is a dream of “Em7”.

* Em7’s dream *
The earring brand “Em7” with the concept of “My Favorite Things” is * POPUP We aim to hold the Store nationwide*.

My Favorite Things
Brand concept
When I look at it, when I wear it, when I remember it,
When times are tough, my heart becomes lighter
When you’re having fun, it’s more fun.
I believe that the things and things we love have such beautiful power.

It’s okay to follow trends or be yourself.
At its core, the idea is simply to freely enjoy “my” favorites. *Dream background*

Since we usually sell only through online stores, we have very few opportunities to directly feel the reactions of our customers.

Meanwhile, at the POPUP events we have held so far, we have met many people who did not know about Em7 and people who came after seeing us on Instagram.

I feel that I was able to create a very happy time by being able to interact with each person’s “likes” and “fun” and see their happy faces directly.
Image: Sendai POPUP
As a manager myself, the connections I make with the store owners and the customers I meet through shopping create unexpected experiences. I have realized that “connecting with people through objects” creates more beautiful experiences.

I want to create an opportunity to share beautiful experiences with people all over Japan.

With this in mind, our dream is to hold POPUP Stores nationwide. * About Em7 *
An earring brand that started in December 2022. In pursuit of beautiful design, we produce and select items, mainly earrings. ■Official online store
■B2B order site – *So far*
So that people who don’t have earrings can enjoy fashion freely We specialize in unisex earrings, emphasizing “neutral and playful designs.”

In preparation for Shinjuku Marui POPUP in December 2023 and Sendai Forus POPUP in February 2024.
We offer *original room fragrances* and *one-of-a-kind rings* handmade by our director so that people with piercings can also enjoy them. – *What’s next*
* Providing more people with items that they can cherish and use for a longer period of time. *
We plan to develop a variety of items other than earrings, focusing on sv925 items that can be used throughout your life.
The company plans to increase the number of store openings, including one in Tokyo in May, and expand online content.
* ・Soliloquy*

Last October, I retired from a major construction company where I worked for four and a half years, and am running Em7 by myself. I originally operated Em7 while working at a company.

-Creating/selecting items
-Operation of SNS/advertisement
-Product photography/look photography

All the time I spent working on these projects was fun and happy, and in order to devote all my time to them, I decided to pursue only one project.

Among them, the POPUP Store, where I can directly feel the reactions of customers, is the most important aspect of management for me. However, there is no point in simply holding the event, and the business cannot continue.
There are various challenges to make dreams come true.

Em7 and I will continue to grow with love so that the POPUPs we hold in the future will be even more meaningful.

* “April Dream” is a PR event held on April 1st where companies send out their dreams that they hope to eventually come true.
This is a project by TIMES. We are seriously aiming to make this dream come true. *
*About details about this release*