STANDING OVATION Co., Ltd.
Cumulative total of 2 million DLs! Online closet app “XZ (Closet)” that lets you visualize the clothes you own has exceeded 10 million coordination registrations by users
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STANDING OVATION Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Yoshihiro Ogita) provides BtoC fashion app “XZ (Closet)” and BtoB SaaS “XZ-biz (Closet Biz)”. We are pleased to inform you that as of the end of March 2024, the number of
coordination registrations created by users using “their own clothes” on the online closet app “XZ (Closet)” has exceeded 10 million. Cumulative number of registrations for coordination using “clothes you own” exceeds 10 million
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“XZ (Closet)” is an online closet app (for BtoC) that allows you to digitize and visualize the contents of your closet by registering your clothes in the app. It is equipped with a function that allows an AI stylist to suggest coordination using the clothes you already own, and a function that allows you to create coordinations by rearranging the clothes you already own, which can be used when thinking about daily coordination.
The number of coordination registrations created by users using their own clothes exceeds approximately 2 million per year, and by the end of March 2024, the cumulative number has exceeded 10 million. It is useful not only when thinking about coordination to wear today and tomorrow, but also when checking whether the clothes you want to buy match with the clothes you already own, and users say that it is essential when shopping. We are hearing from you. We will continue to work hard to improve our services so that many people can become “good at mixing things up” and “good at shopping” by using Online Closet.
About BtoC fashion app “XZ (Closet)”
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“XZ (Closet)” is an online closet app that allows you to digitize and visualize the contents of your closet by registering your fashion items in the app. It is popular as a closet that you can carry with you anytime, anywhere when deciding what to wear today or tomorrow, and when shopping, and the number of downloads of the app has exceeded 2 million downloads. With over 43.8 million registered clothes, we continue to grow as one of the world’s largest online closet services. ｜Service overview
App “XZ (Closet)”
Website: https://xz-app.jp/
iPhone: https://apps.apple.com/jp/app/id909369654
Android: https://play.google.com/store/apps/details?id=fashion.style.coordinate.app.xz&hl=ja Usage fee: Free
Compatible models: Models with iOS 11.4 or higher, models with Android 5.0 or higher
About BtoB SaaS “XZ-biz (Closet Biz)”
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“XZ-biz” is a service (SaaS for BtoB) for apparel e-commerce sites that allows you to check the compatibility between “products on e-commerce sites” and “clothes you own.”
On e-commerce sites that have introduced “XZ-biz,” customers can check the image of a combination of “products sold on the site” and “clothes they own” that they have already purchased, check compatibility, etc. I can. Items purchased on sites other than the introduced site can be added to the clothes you own, so even customers who have never purchased products from the introduced site or new customers visiting for the first time can use the service.
On e-commerce sites, where you cannot see the actual product, you can confirm that the product matches the clothes you own, which
contributes to “increasing the purchase rate” and makes it possible to sell products that can be worn in combination with the clothes you already own. We can provide a “sustainable shopping experience” that allows you to purchase products and avoid unnecessary purchases. This is a service that can achieve both sustainability and increased purchase rates.
Company Profile
・Company name: STANDING OVATION Co., Ltd.
・Representative Director and CEO: Yoshihiro Ogita
・We have a vision of “creating a circular fashion experience where you can carry your closet with you,” and we will achieve our mission of “providing OMO with a sustainable shopping experience that makes use of the clothes you own.”
・Management team: Hakuhodo ⇒ The members, including the representative who started the company after working as COO of an internet venture, aim to realize standard services originating from Japan and
representing the world.
・Location: 1F Ninomiya Building, 18-4 Sakuragaoka-cho, Shibuya-ku, Tokyo ・Established: January 10, 2014
・Capital: 100 million yen
・Business details: BtoC fashion app “XZ (Closet)”, BtoB SaaS “XZ-biz” ・Corporate site: https://www.s-ovation.jp/
｜Inquiries regarding this matter
STANDING OVATION Co., Ltd. Public Relations
・TEL: 03-6447-1723
・MAIL：press@s-ovation.jp
More details about this release:
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