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Home » KAERU Co., Ltd. KAERU Co., Ltd., which provides age tech/fintech services, collaborates with the Fukushima Prefecture Social Welfare Council to launch a DX model project for financial management support operations in the prefecture.

KAERU Co., Ltd. KAERU Co., Ltd., which provides age tech/fintech services, collaborates with the Fukushima Prefecture Social Welfare Council to launch a DX model project for financial management support operations in the prefecture.

KAERU Co., Ltd.
KAERU Co., Ltd., which provides AgeTech/FinTech services, collaborates with the Fukushima Prefecture Social Welfare Council to launch a DX model project for financial management support operations in the prefecture.
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KAERU Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Chitaku Okada, hereinafter referred to as KAERU), which provides age-tech/fintech services to make shopping smoother in a super-aging society, is a subsidiary of the Fukushima Prefecture Social Welfare Council. We would like to inform you that we will be collaborating with Fukushima Prefecture to verify the effects of DX for monitoring and financial management support operations in Fukushima Prefecture.
[Image 1: https://prtimes.jp/i/84783/25/resize/d84783-25-1d629f4365b9afd01024-0.png&s3=84783-25-2b7ab2b133cfb4aa104033bad039f178-2230×1256.png ]
■Challenges in caring for and managing money in elderly-only households and those without relatives
In Japan, as the population continues to age, the number of
elderly-only households, such as single-person households, is increasing year by year. There are many cases where financial management in daily life becomes difficult due to decline in cognitive function, and there are 3.9 million elderly people who live at home and have difficulty managing money on a daily basis. Of these, 300,000 do not have children (*1) and cannot expect support from relatives. state.
Financial management and rights protection support for people with insufficient decision-making capacity and no relatives is provided through supervision by regional comprehensive support centers, welfare committees, etc., as well as through the use of the adult guardianship system and daily life independence support projects. However, in response to the demand from users, which is expected to continue to increase, the issue is a lack of manpower on the support side. In actual money management situations, when a supporter delivers cash for daily use to a user, the supporter takes the approval for the withdrawal, leaves the office, visits a financial institution, and then visits the user’s home. This involves a series of tasks such as returning to the office and recording support details such as expenditures, and there is an administrative burden and risk associated with handling cash as is.
*1 From the Japan Research Institute, Inc. “Issues surrounding daily financial management for elderly people with dementia”
■Promotion of DX in daily life independence support business and adult guardianship business
On September 21, 2023, KAERU released “KAERU Biz Rights Protection,” a service that streamlines the monitoring and financial management support operations of social welfare councils, adult guardians, etc. https://prtimes.jp/main/html/rd/p/000000017.000084783.html
For KAERU Biz Rights Advocacy, recipients are asked to bring a prepaid card with the international payment network brand Mastercard(R) and use it for everyday shopping. By using the remote charging function for prepaid cards and the planned money usage support function, supporters can more efficiently provide financial management support and independence support.
In addition to supporting the work of support workers, this service responds to the voices of support recipients such as “I want to shop with my card,” “I want to receive money immediately,” and “I feel anxious when I lose my card.” I can.
By using KAERU Biz Rights Advocacy, you can streamline your monitoring and financial management support operations, and the resources created will enable you to provide high-quality support to more people.
[Image 2: https://prtimes.jp/i/84783/25/resize/d84783-25-84641a5112324471de99-1.png&s3=84783-25-90ab2a5c984b396ed9c1cd4fe8827d8a-2660×1060.png ]
[Image 3: https://prtimes.jp/i/84783/25/resize/d84783-25-0a80a4d0ca49d6001f4c-3.png&s3=84783-25-391bf087efb1af7821dee7d454db94bc-1283×787.png ]
■About business collaboration with Fukushima Prefecture Social Welfare Council The Fukushima Prefecture Social Welfare Council faced the challenges of “responding to support measures for cashless payments” and “improving the efficiency of support operations” in its daily life independence support project.
This time, KAERU and the Fukushima Prefecture Social Welfare Council will work together to resolve the above issues and promote DX of monitoring and money management support services at multiple social welfare councils in Fukushima Prefecture. KAERU provides KAERU Biz rights advocacy services and consulting support, and provides support for cashless operations and smooth financial management.
The Fukushima Prefecture Social Welfare Council will introduce the KAERU Biz rights protection service to social welfare councils in the prefecture that cooperate with us, and will verify its effectiveness. [Summary of services provided by “KAERU”]
Prepaid card service with assistant function “KAERU” Release date: May 1, 2022 “KAERU” new feature for long-distance caregivers who can support families who live far apart Release date: February 14, 2023
Available area: All over Japan
KAERU Biz Rights Protection, a service for administrative agencies and adult guardians that provides independence support
Service introduction page: https://kaeru-inc.co.jp/services/team Service introduction page for individuals: https://kaeru-inc.co.jp/services/user App for yourself
iPhone version: https://apps.apple.com/jp/app/id1581774947
Android version:
https://play.google.com/store/apps/details?id=com.mimamoripay.trevi Service introduction page for families: https://kaeru-inc.co.jp/services/partner App for families
iPhone version: https://apps.apple.com/jp/app/id6443771320
Android version: https://play.google.com/store/apps/details?id=com.kaeru.partner [About KAERU Co., Ltd.] KAERU Co., Ltd. aims to build a society where everyone can grow old with peace of mind and a world where everyone can continue to enjoy shopping by providing easy financial services in a super-aging society. I’m here.
■Feelings behind the service name “KAERU”
[Image 4: https://prtimes.jp/i/84783/25/resize/d84783-25-f5878f4dfc687cf9ecc7-1.png&s3=84783-25-d87d35a4a65c38eb986b55023660eab7-286×248.png ]
KAERU, which is also our company name, has three meanings.
・You can “buy” things freely
・“Return” to your home with yourself and your wallet safe
・Change the common sense that people cannot shop when their cognitive function declines due to aging.
[Management team profile]
■KAERU Co., Ltd. Representative Director and CEO Chitaku Okada Profile KAERU Co., Ltd. Representative Director
A new graduate in charge of corporate sales and business development for a payment venture. After moving overseas, he joined a startup in Southeast Asia. After that, he returned to Japan and joined LINE Corporation. From the early stages of the launch of the LINE Pay service, he has been involved in a wide range of growth activities, from strategic planning to individual product planning. He founded KAERU Co., Ltd. with Fukuda because he wanted to create a payment service with added value for users.
■KAERU Co., Ltd. Director COO Katsuhiko Fukuda Profile
Director of KAERU Co., Ltd.
After working as a civil servant, Boston Consulting Group, and Net Protections Co., Ltd., he was responsible for setting up a call center and operations department at Mercari Co., Ltd./Merpay Co., Ltd., a new business. He has been involved in the launch of many products, including Mercari Cowl, Mercari Now, and Merpay.
[KAERU Co., Ltd. Company Profile]
Company name: KAERU Co., Ltd.
Representative: Representative Director Chitaku Okada
Address: 4th floor, Kabutocho No. 6 Hayama Building, 17-2 Nihonbashi Kabutocho, Chuo-ku, Tokyo
Established: October 2020
Business content: Planning and operation of shopping assistant “KAERU” URL: https://kaeru-inc.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000025.000084783.html



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