Miyakojima’s new gourmet spot “Miyako Yokocho” will have its grand opening on Saturday, April 20th. Seven unique stores spread the word about Miyakojima’s delicious food culture. A briefing session for media personnel will also be held on the 19th.
*View in browser* *Art Avenue Co., Ltd.*
Press release: April 2, 2024
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Miyakojima’s new gourmet spot “Miyako Yokocho” will have its grand opening on Saturday, April 20th. Seven unique stores spread the word about Miyakojima’s delicious food culture. A briefing session for media personnel will also be held on the 19th.
*All-weather, alley-style dining facility that can accommodate up to 200 people. In addition to local Miyakojima cuisine and Okinawan cuisine, we offer a wide variety of charcoal-grilled, Thai, and Korean dishes. *
Art Avenue Co., Ltd. (Shinjuku-ku, Tokyo/Representative Director), which operates food and beverage business and free paper business in Miyakojima City, Okinawa Prefecture.
Masayoshi Fujisawa) will open Miyako Yokocho, a restaurant facility with a total of 7 stores that can accommodate up to 200 people, on April 20, 2024 (Saturday) in Hirara Nishisato, Miyakojima City.
The seven stores opening in “Miyako Yokocho” are not limited to local Miyakojima cuisine and Okinawan cuisine, but have a wide variety of lineups such as charcoal-grilled, Thai, and Korean cuisine (*Details will be described later). This is because Miyako Yokocho is not a facility limited to tourist demand; we believe that Miyako Yokocho is a place where all people on the island, both locals and tourists, can easily gather and enjoy the food and culture of Miyako Island. We hope that it will function as a place where rich communication is born and continues through food.
Facility information
* Miyako Yokocho (commonly known as Miyayoko) *
https://miyako-yokocho.artavenue.co.jp/
Address: 1st floor, Hotel Art Avenue, 7 Hirara Nishizato, Miyakojima City, Okinawa Prefecture
Business hours: 14:00 to 24:00 (varies depending on store)
Number of stores: 7 stores
open event
* Grand opening: Saturday, April 20, 2024 from 17:00 *
*Gotoku Hisaeno, chairman of the Gotoku Hisaru Folk Song Research Institute, who has been appointed as the image character, will also appear.
* Opening Ceremony (invited only): Friday, April 19, 2024, from 6:00 p.m.* *A briefing session for media personnel will be held from 4:00 p.m. If you would like to participate, please contact us using the method listed in “Media Information”.
*Ceremony contents: Greetings from the organizer, greetings from related parties, ribbon cutting, performance by Hisaeno Gotoku, Eisa dance, etc. You can enjoy menus from all stores.
Background of the birth of “Miyako Yokocho”
In recent years, the number of tourists visiting Miyakojima City has been steadily increasing. Although the numbers temporarily dropped due to the coronavirus pandemic, the number of tourists visiting the area in FY2022 will exceed 730,000, and in FY2023, the number of tourists will exceed 730,000, due to the restart of cruise ships from overseas and an increase in the number of direct flights between Tokyo and Miyakojima. The number of cases is rapidly recovering with over 850,000 people in 11 months. In 2024, it is expected that the number of people will return to 1 million people, the same level as before the coronavirus pandemic.
However, while tourists flock to the island, Miyakojima faces the issue of a lack of tourist content. For example, the sea, which is said to be the most beautiful in the East, cannot be enjoyed if it rains, and it is not uncommon for tourists to be at a loss as to where to go when marine activities are cancelled.
Another issue is that the supply of restaurants is not keeping up with the rapidly increasing number of tourists. On the three main streets of Shimozato, Nishizato, and Izato, which are lined with a variety of restaurants, there are many “dinner refugees” who cannot enter the restaurants because they are full. Naturally, both tourists and locals are required to make reservations at restaurants in advance, making it difficult to casually enjoy Miyakojima’s gourmet food.
“Miyako Yokocho” would like to contribute in some small way to solving these issues on the island.
This facility, which can accommodate up to 200 people, is an indoor facility that is safe even on rainy days. The dishes prepared by each restaurant are made with plenty of ingredients from Miyako Island, such as Miyako beef and island vegetables. Not only can you fully enjoy Miyakojima and Okinawan cuisine, but the interior of the restaurant, brightly lit by Ryukyu glass lighting, is lively and dazzling, allowing you to fully enjoy Okinawa and Miyakojima with all your five senses.
In addition, all of the stores that will move in will be operated without reservations. This “yokocho”-style facility, where you can casually drop by and experience seven “delicious cultures of Miyakojima,” will contribute to resolving the dinner refugee problem, and will be a great place for not only tourists but also local residents. , we will provide you with the excitement of discovering new flavors, charms, and food culture of Miyakojima.
The ultimate goal of Miyako Yokocho is to create rich communication where people on the island, both tourists and locals, can come together to enjoy delicious food and deepen mutual understanding through food. It is to be a place for
One of the charms of Yokocho is that people who happen to live next to each other can become friends and form unexpected connections. Once you get to know each other and like each other, tourists will want to visit the island again and again, and locals will want to provide you with even more generous hospitality. The vitality of a region is born from attachment to people. We hope that “Miyako Yokocho” will become a place for such people to become attached to it, and that it will become a wonderful place for tourists and locals to connect.
store information
* ・Charcoal-grilled Nmyachi* (Business hours: 17:00-24:00)
A shop where you can find delicious Shimanonmanumu. You can enjoy seasonal ingredients from Miyako Island such as bonito, tuna, and island vegetables, as well as Hokkaido and Kyushu nonmanumu as sashimi, charcoal-grilled, and straw-grilled.
* ・Ryukyu Banzai* (Business hours: 17:00-24:00)
We offer “Obanzai” that incorporates plenty of island ingredients, as well as creative dishes filled with the charm of Okinawa. Their signature menu is the “Extremely Fluffy Omelette”, which is served with two different sauces.
* ・Miyako-style okonomiyaki/Island vegetable teppanyaki Miyako Kitchen* (Business hours: 15:00-24:00)
We offer Miyako-style okonomiyaki, Miyako-yaki, made by the owner who is originally from Hiroshima. A new type of restaurant where you can enjoy ingredients such as Miyako soba, island vegetables, and Miyako beef in okonomiyaki.
* ・Miyakojima Haisai Bar* (Business hours: 17:00-24:00)
Popular stores from Tokyo and Okinawa have landed on Miyakojima. In addition to serving Okinawan cuisine and alcoholic beverages that utilize local ingredients, we aim to create a restaurant where you can enjoy the “Okinawa” experience throughout the space.
* ・Ryukyu robata and Okinawan cuisine Bunbun* (Business hours: 17:00-24:00) A robatayaki and Okinawan restaurant that uses plenty of fresh Miyako Island ingredients. The fun and homely atmosphere created by Uchinanchu’s manager and staff is also appealing.
* ・Miyakojima Thai food stall Praroma* (Business hours: 14:00-24:00) Thai chefs serve authentic Thai street food. We offer a wide range of menus, from spicy dishes made with ethnic herbs to dishes that even children can enjoy.
* ・Korean food Saisai* (Business hours: 14:00-24:00)
We offer Korean cuisine using local specialties such as fresh fish caught on Miyako Island, island vegetables, and Agu pork. There are many Miyako ingredients on the menu, such as island-produced prawn ganjangseu and island tofu dungdubu jjigae.
When selecting a store
Miyako Yokocho is a facility whose purpose is to enliven Miyakojima, so we ask the following three companies to serve as “exhibiting company judges” when judging stores to open. I received some advice from this perspective. We would like to express our deepest gratitude to all three of them for taking time out of their busy schedules to cooperate with the review and for their warm congratulations on our opening.
* ・Mr. Yasufumi Nerome, Chairman of the Miyakojima Chamber of Commerce and Industry*
“We would like to sincerely congratulate you on the opening of Miyako Yokocho.Miyako Yokocho is a spot where you can enjoy dishes made with plenty of ingredients that give you a feel of the climate and tradition of Miyakojima.From here, the delicious food culture of Miyakojima spreads, and it also attracts tourists from the area. We hope that it will become a place that will be loved by many customers and people alike.It will become a new famous place where you can enjoy the lively atmosphere unique to Yokocho while tasting fresh seafood, island vegetables, and local specialties. We hope that it will contribute to the revitalization of the region.”
* ・Mr. Ryosuke Yoshii, Chairman of Miyakojima Tourism Association* “Congratulations on the opening of Miyako Yokocho. I’m really looking forward to seeing the seven unique restaurants that serve the dishes made with ingredients from Miyako Island. We’re expecting many tourists to visit the island as we enter the high season for tourism. I believe that Miyako Yokocho will become a popular spot where tourists and island residents gather as a special place where you can enjoy the blessings of Miyako Island to the fullest and easily share a wonderful time with the people there. .I hope everyone has a good time.”
* ・Hiroyuki Kishi, Professor, Keio University Graduate School of Media Design Research Institute*
“Congratulations on the opening of Miyako Yokocho!Food culture is the core of local culture.If the food culture is flourishing, the people who live in the area will love it even more, and the tourists who visit will love it again and again. I want to come to the area.I think Miyako Yokocho has great potential for locals and people who have moved here to work together to evolve Miyakojima’s food culture into something even more appealing. We sincerely hope that it will become a base for communicating the appeal of Miyako Island’s fresh seafood and island vegetables, and that it will become established as a side street that is loved by locals and tourists alike.”
Operating company overview
*Art Avenue Co., Ltd.*
Representative Director: Masayoshi Fujisawa
Address: Shinjuku NS Building 18F, 2-4-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0818
https://www.artavenue.co.jp/
In 2014, he was consulted about land use in Karimata, Miyakojima City, and became involved in regional revitalization and tourism industry revitalization of the city. In 2016 and 2017, we held a local tour of the sumo tournament “Miyakojima Grand Sumo Tournament” for two consecutive years in 2016 and 2017, and since then we have invited the sumo room “Tokitsukaze Stable” to a training camp, and “Shinosuke Rakugo” at the Matida Civic Theater. We are conducting a number of projects and operations that will energize the people of Miyako Island, such as inviting visitors to Miyako Island. In August 2017, in response to full-scale activities in the city, Art Avenue Miyakojima Co., Ltd. was established to develop food and beverage business, local information magazine business, accommodation facility management, etc.
-Restaurant management-
・Sanshin live music and island experience shop SUPERSTAR
https://super-star.jp/
・Izakaya Meme [feat. Meme Noodles]
https://meeh-meeh.men/
-Regional information magazine (free paper)-
・Local lifestyle information magazine (R) “Miyako Story”
https://artavenue-miyako.co.jp/publication/
-hotel-
・Hotel Art Avenue
https://hotel.artavenue.co.jp/
Although our main business is property management (business management of income-generating real estate), we believe that “regional revitalization and town management should be carried out by real estate businesses who play the core of town development,” and we operate outside of the real estate field. We are also actively engaged in this business.
-group company-
・Art Avenue Miyakojima Co., Ltd. (https://artavenue-miyako.co.jp/) Publication of local information magazines, planning and operation of accommodation facilities such as villas and hotels, planning and operation of restaurants, architectural production of houses, stores, hotels, etc., planning and operation of tourism events
・Owners Agent Co., Ltd. (https://owners-age.com/)
Consulting for rental management companies and real estate companies, operation of tenant support call centers for real estate companies, and provision of business efficiency solutions for real estate companies
・Owner’s Agent Okinawa Co., Ltd.
Operation of Okinawa Center, a tenant support call center for real estate companies
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