PUMA JAPAN Co., Ltd.
We have started a new campaign featuring Momoiro Clover Z’s Reni Takajo! “NEKO-san Collection” based on the official PUMA character “NEKO-san” born in Japan will be on sale from April 8th (Monday). ……
PUMA Japan Co., Ltd. (headquarters location: Shinagawa-ku, Tokyo) will launch the “NEKO-san Collection,” the first collection based on the official PUMA character “NEKO-san” born in Japan, on April 3, 2024. Reservations will begin on Wednesday, and regular sales will begin on Monday, April 8, 2024. This time, we will release a visual featuring Reni Takajo from Moiro Clover Z as the campaign model. In addition, a novelty campaign will be held at PUMA stores nationwide and PUMA official online store from April 8, 2024 (Monday).
[Image 1: https://prtimes.jp/i/10697/178/resize/d10697-178-319524054cef9829c772-0.jpg&s3=10697-178-e18e7cf0754bbf4753fec271848381eb-3900×1871.jpg] NEKO-san is an official PUMA character created in 2021 as a character limited to PUMA directly managed stores in Japan. This time, we will be releasing our first collection to commemorate NEKO-san’s world debut. From active occasions to going out, we will introduce items that everyone can enjoy wearing NEKO-san. All apparel items are unisex and designed to be worn by both men and women.
The track jacket and track pants set has NEKO-san hidden here and there in the leopard print, and also features PUMA’s signature stripe, 7cm wide T7, giving it an active feel that is unique to a sports brand. Finished with a design that incorporates it. This full zip hooded jacket is accented with cat ears on the hood. We also have a lineup of items accented with NEKO-san graphics, such as short-sleeved and long-sleeved T-shirts with oversized silhouettes, sandals, and socks.
The campaign model is Reni Takashiro from Momoiro Clover Z, who has professed to love NEKO (cats), and has released various campaign visuals of Reni Takajo surrounded by NEKO-san. Masu.
[Comment from Momoiro Clover Z Reni Takagi]
・Please tell us your impressions of the shooting.
I usually work in a group, so I don’t often get solo modeling jobs, but I was very happy to be able to be a campaign model for the NEKO-san collection! The coordination was sporty, and I’m not usually the type to go adventurous with my hairstyle, but I tried to style it to match NEKO-san’s style, and everything was new and fun.
・Please let us know what you think of the items you wear.
All the items are comfortable to wear, and NEKO-san’s designs are really cute! The black hoodie also has NEKO-san’s ears on it, so I feel like I’m NEKO-san myself (lol) And it’s not just sweet, it’s sporty and cool, so I thought I’d wear it in my casual clothes as well. . I think the design of the white setup is simple at first glance, but I like how it has NEKO-san’s face scattered all over it, which makes it fun to look for hidden NEKO-san.
・Who do you want to wear this collection?
I think it can be worn in a variety of situations, so of course it can be worn when going out or doing sports, but I’d also like cat lovers to wear it too. Our fans, Mononov, are also involved in sports, and since our live shows are so intense, many of them dress in sporty outfits! I would like those Mononofu-san to wear it and match it with me. Puma’s designs tend to be colorful, and I think it’s possible to have fun with colors, so I hope many people can enjoy them as fashion. I want people of all ages to wear it, regardless of gender.
-Campaign overview-
◾Details: Only customers who purchase NEKO-san products worth 5,000 yen or more including tax at participating stores will receive a “PUMA x Reni Takagi Special Photo Card Set (Signed)” or “NEKO-san Acrylic Key Chain” as a gift.
*For details, please see the special page of the official online store. ◾Target product: NEKO-san collection
◾Target stores: PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Fujimi, PUMA Store Kyoto, PUMA Store Sapporo Factory, PUMA Store Fukuoka, PUMA Store Sapporo Tokyu, PUMA Official Online Store (https:// jp.puma.com/), PUMA app
◾Implementation period: From Monday, April 8, 2024
■Campaign special page:
https://jp.puma.com/jp/ja/neko-san/nekosan-%E7%89%B9%E9%9B%86%E3%83%9A%E3%83%BC% E3%82%B8
*The number of novelties is limited. *Resale of novelty items is prohibited. *The number of tickets distributed to each store and online store is limited. Available for each store and online store
Please note that the offer will end as soon as the novelty item runs out. *Online stores may require time to ship when there is a large number of orders. *Please see the above website for details.
“NEKO-san Collection” is available at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Fujimi, PUMA Store Kyoto, PUMA Store Sapporo Factory, PUMA Store Fukuoka, PUMA Store Sapporo Tokyu, PUMA Official Online Store ( https://jp.puma.com/) and will be sold on the PUMA app.
*Puma Store stores may differ depending on the product.
-Product Details-
[Image 2: https://prtimes.jp/i/10697/178/resize/d10697-178-9fa07d90f7b38548ecbc-2.jpg&s3=10697-178-d7b69138dcde5770777c6f476d3bdec8-179×100.jpg] Product name: Carmen Slide Nekosan
Suggested retail price: 6,490 yen (tax included)
Product number: 399427
Color: 01
[Image 3: https://prtimes.jp/i/10697/178/resize/d10697-178-499a360dbe7839e573d7-2.jpg&s3=10697-178-247cda0cefea7846c08cd0ed7b0c9762-577×233.jpg] Product Name: NEKO Graphic SS Tee
Suggested retail price: 5,280 yen (tax included)
Product number: 627263
Color: 01/02
[Image 4: https://prtimes.jp/i/10697/178/resize/d10697-178-fd058a2784fcd04aa489-2.jpg&s3=10697-178-3f36064a3b95d540eefb75604ea4f89d-582×233.jpg] Product name: NEKO Graphic LS Tee
Suggested retail price: 6,050 yen (tax included)
Product number: 627264
Color: 01/02
[Image 5: https://prtimes.jp/i/10697/178/resize/d10697-178-b07c43f9795918e77196-2.jpg&s3=10697-178-0cad02a104e346d8adcdd61d249b5dd3-582×233.jpg] Product name: NEKO Graphic
T7 FZ Hoodie
Suggested retail price: 8,800 yen (tax included)
Product number: 627267
Color: 01/04
[Image 6: https://prtimes.jp/i/10697/178/resize/d10697-178-a0289a57235c5c5c968a-2.jpg&s3=10697-178-cd16074509dac328891fbbabca5a0d1-591×233.jpg] Product name: NEKO Graphic Woven
T7 track jacket
Suggested retail price: 9,900 yen (tax included)
Product number: 627265
Color: 02/83
[Image 7: https://prtimes.jp/i/10697/178/resize/d10697-178-ba529e155e00b45b2519-2.jpg&s3=10697-178-709b8151c87907ae8cfc47f1592b7362-595×233.jpg] Product name: NEKO Graphic Woven
T7 track pants
Suggested retail price: 8,800 yen (tax included)
Product number: 627266
Color: 02/83
[Image 8: https://prtimes.jp/i/10697/178/resize/d10697-178-a5cf6db04b5d8ec95d7e-2.jpg&s3=10697-178-824d730936f15de986526b3d5d834e72-124×106.jpg] Product name: Nekosan 2P socks
Suggested retail price: 1,980 yen (tax included)
Product number: 938477
Color: 01
[About NEKO-san]
[Image 9: https://prtimes.jp/i/10697/178/resize/d10697-178-fc94eee78d7576f4dba2-1.jpg&s3=10697-178-987873f90272155fb11a3f96ebd0b6d6-3187×2339.jpg] [About Momoiro Clover Z]
An idol group consisting of Kanako Momota, Shiori Tamai, Ayaka Sasaki, and Reni Takagi. They formed in 2008 under the name Momoiro Clover and made their major debut in May 2010 with the song “Ikuze! Phantom Thief Girl.” In 2012, they made their first appearance on the NHK Kohaku Uta Gassen, which had been their goal since the group’s formation. In March 2014, they became the first female group to successfully perform a solo live at the National Stadium in Tokyo. On May 17, 2023, they celebrated their 15th anniversary and successfully held a live performance at the First Gymnasium of Yoyogi National Stadium. On May 8, 2024, they will release their 7th new album “Hydra”.
▼Reni Takagi
Born June 21, 1993 in Kanagawa Prefecture. She is an original member of Momoiro Clover Z, which was formed in 2008, and her color is purple. The catchphrase is “Momoclo’s Steel Girl.” In August 2021, he released his first solo album “Reni-chan WORLD”. In June 2023, he held a solo concert “30 Festival” to commemorate his 30th birthday at Pia Arena MM in Kanagawa, and in February 2024, he starred in “The Best Runaway” produced by PARCO.
[About PUMA]
PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, we have accelerated the development of sports and culture by developing products for athletes who seek the “fastest speed.” Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport.
Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scene. The PUMA Group includes the PUMA, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For more information, please visit
https://jp.puma.com.
[Reader inquiries]
PUMA Customer Service Tel: 0120-125-150
More details about this release:
https://prtimes.jp/main/html/rd/p/000000178.000010697.html