Digital business card “Prairie Card” enters business partnership with Fanbase Company
*View in browser* *Studio Prairie Co., Ltd.*
Press release: April 3, 2024
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Digital business card “Prairie Card” enters business partnership with Fanbase Company
*Started a membership community in Shiwa Town, Iwate Prefecture, where people can experience the practice of sake brewing, as the first step to support the formation and marketing of fan communities for companies and local communities*
Our mission is to “enrich people’s encounters”*
Studio Prairie Co., Ltd. has entered into a business partnership with Fanbase Company Co., Ltd., with the aim of strengthening fan community formation and marketing support services for companies and regions* Did.
The first step is to launch a members-only community in Shiwa Town, Iwate Prefecture, where you can experience the practice of making sake.
Regarding business alliance with Fanbase Company
In recent years, as Japan’s population continues to decline, it has become difficult for companies to grow by simply acquiring new customers. It is also said that the top 20% of fans support 80% of a company’s sales. It has become important to reconsider the way we interact with each customer and approach “fans” who understand companies and brands.
Meanwhile, Fan Base Company has been providing services related to the design and operation of fan communities based on fan research and analysis. At Prairie Card, we also support the formation of fan communities and marketing activities through our services, and we have come to this business alliance to increase the synergy of our business.
Through this business alliance, we will mainly jointly promote the following two points.
1. Improving fan heat using prairie cards
2. Promote viral marketing by distributing limited edition cards using Prairie Cards to fans
About the start of community recruitment for the sake brewery in Shiwa Town, Iwate Prefecture
As the first joint project after the partnership, *a hands-on community project targeting sake lovers in Shiwa Town, Iwate Prefecture*
will start from April 2024.
As the birthplace of Japan’s largest “Nanbu Brewery”, Shiwa Town aims to become a “Sake Town” that continues to produce the future leaders of Japanese sake, and within this aim is to create an environment that can support new challenges related to sake brewing. We are proceeding with construction.
This time, we have started a hands-on community called “Hajimari no Sake Brewery” to learn about real Japanese sake brewing, planned and operated together with Sake to Gakko Co., Ltd., Shiwa Town, and Funbase Company Co., Ltd.*
Prairie cards will be distributed* as membership cards to participating members. ▼Purpose of introducing prairie cards
・As a tool to increase a sense of belonging to the community ・As a communication activation tool between members
・As a tool to introduce activities to acquaintances and friends of members The community will not only learn about alcohol making, but will also decide on a theme, develop new sake products, and sell them as hometown tax donation products.
When a product is completed, you can easily convey to your
acquaintances and friends the information you want to convey, such as the concept behind the product development and the commitment you put into developing it.
For more information on “Hajimari no Sake Brewery”, please refer to the link below.
https://prtimes.jp/main/html/rd/p/000000004.000122214.html
What is a prairie card?
Prairie Card is a digital business card that can be created with an original design on both sides. It has an embedded IC chip, so just by holding it over the other person’s smartphone, the browser will start and the profile page you have set in advance will be displayed. You can deliver all kinds of information, including contacts, SNS, websites, hobbies, etc., to the person you are communicating with faster and smarter.
The profile page you set will be displayed just by holding the card over it, similar to a transportation IC card or touch payment. In addition to basic information, you can post any URL, including SNS, business card management apps, your company’s website, sales materials, and videos.
▶️ Official homepage https://prairie.cards/
▶️ Understand in 2 minutes! Prairie card introduction video
https://www.youtube.com/watch?v=C_rjdjxPXsI
Studio Prairie Co., Ltd. Company Profile
With the mission of “creating a culture of new encounters and enriching communication,” we operate “Prairie Card,” a digital business card that you can simply hold your smartphone over. Prairie Card is an IC card that can be created with an original design on both sides. This is a new communication tool that allows you to quickly and deeply introduce yourself and exchange information by simply holding your smartphone over the other person’s smartphone. We are working not only to solve problems with paper business cards, but also to imagine new values that enrich communication.
– Company name: Studio Prairie Co., Ltd.
– Head office location: 1-11-2 Hiroo, Shibuya-ku, Tokyo
– Representative Director: Daichi Katayama
– Business content: Planning, development, and sales of technology products – Established: July 2020
Fun Base Company Co., Ltd. Company Profile
Nomura Holdings Inc., Allied Architects Inc., and Naoyuki Sato established the company in May 2019 with the mission of “increasing the number of likes in the world” and to spread the concept of a “fan base” correctly and sincerely. It is a joint venture between Fanbase(R)/fanbase(R) is a registered trademark or trademark of Fanbase Company, Inc.
– Company name: Funbase Company Co., Ltd.
– Address: TOKYU REIT Ebisu Building 702, 3-25-11 Higashi, Shibuya-ku, Tokyo – Established: May 7, 2019
– Representative: Masayasu Tsuda, President/CEO
– Business content: Fan analysis and fan community design/operation support – Capital: 294 million yen (including capital reserves)
* -Inquiries regarding this matter-*
Person in charge: Hayato Sakai
Contact us: https://forms.gle/uG5DQW7TqWuihP5j9
Email address: hayato-sakai@studio-prairie.com
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000015.000063728.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=63728&release_id=15