[Japro Corporation] Domestic vegan cosmetics “AINOKI mebuki” POPUP SHOP will open for a limited time at Shinjuku Lumine 2
*View in browser* *Japro Corporation*
Press release: May 2, 2024
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Domestic vegan cosmetics “AINOKI mebuki” POPUP SHOP opens for a limited time at Shinjuku Lumine 2
*We will be selling all popular skin care items in store, including the new spring/summer color “New Nature Color Mascara”. You can actually try out the new product “Liquid Concealer” that was pre-sold at Makuake. *
A person’s personality and way of life are reflected in their eyes. Contains the ingredients necessary for skin that makes your eyes look beautiful. We aim to be a brand that is kind to nature and animals by setting our own standards, such as over 90% naturally derived ingredients and free formulations, so that even people with sensitive skin can use our products comfortably.
Japro Co., Ltd., which manufactures and sells cosmetics (Tokyo Head Office: 8-6 Kobune-cho, Nihonbashi, Chuo-ku, Tokyo)
“AINOKI” is a domestic vegan and natural organic cosmetics brand developed by H1O Nihonbashi Kobunecho 606).
mebuki” will be held at Shinjuku Lumine 2 2F from May 7, 2024 (Tuesday) to May 22, 2024 (Wednesday).
A POPUP SHOP will be open for 16 days only at the event space before Stunning Lure.
Cumulative sales exceeded 10,000 units within six months of release. * Two new colors have been added to the Nature Color Mascara that brings out the beauty of your eyes *
Two colors are on sale: 05 Tenai [Navy Blue], which is inspired by the ultramarine sky, and 06 Walnut [Greige], which is inspired by the cuteness of the popular forest squirrel.
“AINOKI mebuki” products require plant ingredients grown in harsh natural environments to lead to vibrant eyes.
Eyebright extract*1, named “Shining Eyes”, is expected to be effective against eye fatigue, pain, and inflammation. Contains bilberry leaf extract, which protects the eyes from blue light, and loquat leaf extract and peach leaf extract, which promote healthy hair. In addition, with carefully selected organic ingredients, we place great importance on being kind to the earth and your skin. During daytime makeup, natural and organic products moisturize your skin, protect it from the external environment, and help lead it to a healthy state. *1 Eyebright extract (moisturizing ingredient)
* What is “AINOKI mebuki” *
We believe that a person’s personality and way of life are reflected in their eyes. Modern skin is exposed to blue light from digital devices, stress, lack of sleep, and living in a harsh environment. In addition, the impression of the eyes is becoming more and more important as people wear masks as a matter of course.
In order to support these lifestyle changes, we wanted to create cosmetics that would make you look beautiful while caring for the eye area.
mebuki” was born.
Since we began manufacturing Japanese-made wooden-shaft makeup pencils in 1984, we have focused on the power of forests and nature. In order to make use of ingredients packed with minerals and nutrients, including eye bright extract (*USDA organic certified), to create skin that makes your eyes look beautiful, 9
0% or more is a brand that is particular about naturally derived ingredients and the original power of materials.
We have been thinking about the beauty of trees and the environment for many years, so through “AINOKI mebuki,” we will deliver the comfort that the forest provides to everyone.
*2
All products have received vegan certification from the NPO Vege Project Japan (https://vegeproject.org/certificate/)
*About “AINOKI”*
A Japanese quality cosmetic brand created to support each individual’s desire to look beautiful. Thoughts on the brand name “AI”
Eye and I, love (AI) in Japanese, and “KI” are the initials of tree (KI) and feeling (KIMOCHI) in Japanese.
Our wish is for each person to shine beautifully starting from their eyes.
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