Lula Co., Ltd.
The next generation idol festival “DIG” will hold its first
performance at AKIBA, the sacred place for idols! The benefit event using “Instax NFT” was a great success. A new user experience of idol x Web3 and the birth of a total of 44 idol payment voices
……
[Image 1: https://prtimes.jp/i/93692/19/resize/d93692-19-dfc6cf206e8ccf4d9ce0-0.png&s3=93692-19-11b5b2f896eff4256a91da10515829aa-2570×772.png ]
Lula Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Masaaki Tanaka, hereinafter referred to as Lula), a Web3 startup that provides the tourism support digital currency “Lula Coin” and the location-based NFT “Lula NFT,” is an idol We held the first performance of “DIG,” a next-generation idol festival that aims to realize “Idol x Web3” by providing a new user experience that incorporates digital technologies such as “digital currency” and “NFT” at live venues. did.
DIG.vol1 performance summary
■Date and time: April 29, 2024 (Monday/holiday)
Part 1: Doors open 11:00/Start 11:30/Part 2: Doors open 16:30/Start 17:00 ■Venue: EDOCCO STUDIO (2-16-2 Sotokanda, Chiyoda-ku, Tokyo)
■DIG website: https://rural.ne.jp/20240429
[Image 2: https://prtimes.jp/i/93692/19/resize/d93692-19-fbe67fb0a450cdb7f0c1-1.jpg&s3=93692-19-c99035f188b927d941df9666b10ce1d1-2394×1344.jpg] ■ Part 1 performing group
・Top left: Gran☆Ciel
https://x.com/Gran_Ciel_0320
・Top right: Newbie Ivy
https://x.com/NewbieIvy
・Bottom left: Citrus couverture lime (citrus couverture lime) https://twitter.com/kankitsu_vertu
・Bottom right: JAPANARIZM
https://x.com/JAPANARIZM_info
(in order of appearance)
[Image 3: https://prtimes.jp/i/93692/19/resize/d93692-19-db3669de858515f3dd15-2.jpg&s3=93692-19-bb62cf509d488119f681c5dcfe7fe1d8-2320×1292.jpg] ■Part 2 performing group
・Top left: Jewel☆Garden (Jewel Garden)
https://x.com/_JewelGarden_
・Top right: Sexy
https://x.com/sekamono
・Bottom left: miao
https://x.com/miao__official
・Bottom right: Bunny La Crew (Vanilla Crew)
https://x.com/BunnyLaCrew
(in order of appearance)
■Talk session “Tell me Cheki NFT”
In “DIG vol.1”, representatives of each idol group took the stage and held a talk session including demonstrations about the digital payment “Lula Coin” that can be used for product sales and “Instax NFT” which is a digitalized bonus ticket. Fans were also very excited to hear the idol talk that they couldn’t see.
[Image 4: https://prtimes.jp/i/93692/19/resize/d93692-19-83606e7f4a5de6ff185f-3.jpg&s3=93692-19-0cddbc9be117ea65c1bb56423faddd61-3900×2928.jpg] (Speakers from left) – Web3 influencer Yuna Yuna
・Newbie lvy Hatsuka Amano
・Citrus Couverture Lime Yui Naruse
・JAPANARIZM Hikaru Haruna
・Gran☆Ciel Yumeko Kobayashi ・Lula Co., Ltd. Masaaki Tanaka ・NFT Media Representative Kento Kobayashi
[Image 5: https://prtimes.jp/i/93692/19/resize/d93692-19-20c598f96c20772af858-5.jpg&s3=93692-19-6b201309e794cd270bbd6377deb5d8e0-3900×2600.jpg] ■Prepaid card and payment sound voice
Fans purchased Lula Coin charge prepaid cards in collaboration with idol groups and enjoyed a new payment experience while listening to the members’ pre-recorded payment sounds played randomly when paying with Lula Coin.
[Image 6: https://prtimes.jp/i/93692/19/resize/d93692-19-3483b15fd3975ce9b5bc-4.jpg&s3=93692-19-661c7926b0f4579ae8859b7269116cff-3900×2600.jpg] ■Bonus event using Instax NFT
Fans used charged Lula coins to purchase “Instax NFTs” that included special benefits such as a lottery for “lock opening rights” at the benefit event, and enjoyed the benefit event using their smartphones. ■Lula coin collaboration summary
Collaboration 1.: Collaboration between Lula Coin and the performing idol group Members of each idol group will appear on prepaid cards that can be used to charge Lula Coin (1 yen per coin), which can be used for live merchandise sales and the purchase of “Instax NFT”.
Three types are sold for each member: 2,000 yen, 5,000 yen, and 10,000 yen. In addition, a total of 44 members of idol groups appeared in the payment sound “Lula♪” that plays when you make a payment.
[Image 7: https://prtimes.jp/i/93692/19/resize/d93692-19-cac4d719523752e9355f-7.png&s3=93692-19-62a386a498a4f0553842c6a0aece7e93-1652×1296.png ]
Collaboration Part 2: Significantly update the instax experience using NFTs We sell “Instax NFT with serial number” that comes with the right to take an instax photo with the members. We have provided a new instax experience in which NFTs and instax tickets have been digitized to prove that you have had a conversation with your favorite person or taken a photo with them, leaving a lasting memory.
Along with the sale of Instax NFTs, we also ran a campaign in which fans who purchased Instax NFTs with serial numbers determined by the members could be the first to take pictures of the instax NFTs.
[Image 8: https://prtimes.jp/i/93692/19/resize/d93692-19-3809c572fc75a9124c6c-8.png&s3=93692-19-fcee3d7bfb76303903ec181040c4e8fe-1636×1304.png ]
About DIG
DIG (Decentralized Idol Generation) is an idol festival held regularly at EDOCCO STUDIO in AKIBA, the sacred place for idols. We are developing a next-generation idol festival that aims to realize “Idol x Web3” by providing a new user experience that incorporates digital technologies such as “digital currency” and “NFT” at idol live sites. DIG vol.2 overview
■Date and time: Saturday, June 15, 2024
■Venue: EDOCCO STUDIO (2-16-2 Sotokanda, Chiyoda-ku, Tokyo)
Information such as performing groups and timetables will be announced at a later date on Lula Official X.
https://x.com/ruralcoin
About Ruler NFT
[Image 9: https://prtimes.jp/i/93692/19/resize/d93692-19-85d82597f4dc1d11b4a0-10.png&s3=93692-19-4b40df69baed21a2300a724c4d0a4d2f-1579×492.png ]
Ruler NFT is an NFT issued based on location information. This is a product that issues digital content in collaboration with IP such as characters, idol groups, and railways as NFT based on location information of specific locations such as hot spring resorts, event venues, and stations. Currently, we are selling more than 330 types of NFTs, and the total number of NFTs issued has exceeded 14,000. From 2024 onwards, by taking advantage of the ability to issue NFTs based on Lula NFT’s location information, we will increase
collaborations with idol groups, prove that we have participated in live performances, events, and special events, and record memories of our promotions. We will continue to provide new experiential value. About Lula Coin
[Image 10: https://prtimes.jp/i/93692/19/resize/d93692-19-6b653e83b9dbec2671b9-9.png&s3=93692-19-43decf435cd546e37dd6980807e45340-3900×1211.png ]
Lula Coin is a tourism-specific digital currency (1 coin = 1 yen) that can be used at tourist destinations across the country. It is a digital currency with a nationwide network that compensates for the weaknesses of conventional regional digital currencies, such as “can only be used in a limited area” and “not often used by tourists.” Currently, it can be used in 200 stores in 35 regions, and it has received very positive feedback from each store, including an increase in new customer base in many tourist destinations, an improvement in the average spend per customer, and an increase in overall sales. We are. Around spring 2024, it will be available in Akihabara, Ikebukuro, and other areas that are compatible with Oshikatsu users.
■Recruitment of partner companies
At Lula, we will strengthen our collaboration with idol groups, starting with the next generation idol festival “DIG”. If you are a production company or agency that would like to consider using NFT for promotion experiences such as tickets, special events, and goods, please contact us below.
Inquiries regarding partner recruitment: info@rural.ne.jp
■Lula Co., Ltd.
・Address: 17F Shibuya Fukuras, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo 150-0043 ・Representative: Representative Director Masaaki Tanaka
・Business content: Digital currency business / NFT business / Event planning and management business
・Established: June 1, 2021
・Corporate site: http://www.corporate.rural.ne.jp
・Service site: https://www.rural.ne.jp
■Inquiries regarding this matter
・Lula Co., Ltd. Person in charge: Tanaka
・E-MAIL：info@rural.ne.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000019.000093692.html