[Looking for early bird discounts | WWDJAPAN Educations] A short-term intensive course to solve the problems of “communicating in text”! Editor-in-chief teaches writing skills
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Press release: May 7, 2024
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[Looking for early bird discounts | WWDJAPAN Educations] A short-term intensive course to solve the problems of “communicating in text”! Editor-in-chief teaches writing skills
* 4-part WWDJAPAN “Writing School” Presenting sentences and techniques that are easy to read and make you want to empathize *
From owned media, SNS, email newsletters, press releases to in-house newsletters, the importance of communicating a company’s philosophy, brand values, and feelings toward products is increasing, and the methods and frequency of communication are increasing. Therefore, “WWD JAPAN”, which receives messages from countless brands every day and delivers them both inside and outside the country in various forms, is holding a short-term intensive writing workshop! This is the third installment of a popular course that has been attended by a total of 300 people so far.
In the four-part course, Kaname Murakami, the editor-in-chief, who continues to deal with fickle users due to the large number of options available to him, and who instantly judges the value of information from brands, reveals the actual situation and makes it as easy to read as possible. We will teach you how to convey information that is easy to catch the eye and that resonates with people. “WWD JAPAN”, which publishes a tabloid newspaper every week and also works on a website that generates 4.5 million SS per month, will show off writing techniques, interview know-how, and ways of thinking toward output.
* Recommended for these people *
・Those who want to acquire writing skills
・People who want to know what kind of texts are easy to read and make people want to empathize with them.
・Those who want to learn how to post on SNS to improve performance ・People who want to know what media reporters are conscious of and how they conduct their interviews.
program
-DAY1- June 4th (Tue) 13:00~16:00
* 1st period: 13:00~14:00 (60 minutes) *
* What are writing skills based on the user’s reality? *
“WWDJAPAN” editor-in-chief Kaname Murakami will explain the points he keeps in mind when creating articles, taking into account the characteristics of digital users on “WWDJAPAN.com.” In addition to the “inverted triangle rule,” which is known as a general writing technique when writing news articles, there is also the method of conveying one’s intentions by continuing sentences in the active voice, techniques for elaboration that can be made shorter and more concise, and how to write concise sentences. He will show off the writing skills he has learned and learned from his 20-year career as a reporter, such as how to emphasize the way you live by incorporating it into your work.
* 2nd period: 14:10~15:10 (60 minutes) *
* “Interview” know-how and output, public interview with Kaname Murakami * Understanding and communicating the thoughts of the people who created products and services is important not only for sales but also for branding. Therefore, what is important is “coverage” and “chewing.” Here, Kaname Murakami will tell you what he is conscious of in his daily interviews, show footage of the interviews, and show off the output. We will teach you how to prepare in advance, how to prepare on the day of the interview, and what to keep in mind after the interview. Those taking the practical course will be asked to take on the challenge of turning this public interview into an article. Kaname Murakami will correct the assignments one by one and return them to you.
* Extra: 15:15~16:00 (45 minutes) *
*Meetup*
Those attending the lecture will be able to participate in a meetup with Kaname Murakami after the course. We will have drinks available, so please use this as a place for further communication.
-DAY2- June 18th (Tue) 15:30~19:00
* 3rd period: 15:30~16:30 (60 minutes) *
* How to create emails that attract sympathy and press releases that will make you want to interview *
We will invite guest editors and reporters who, like Kaname Murakami, receive dozens or even hundreds of press releases every day, to discuss news releases that make you want to write about them or cover them. What is the title of a release email that makes editors and reporters stop? How to write and include photos to help people understand the outline within a limited amount of time? And what is the desired way to send data? Currently, the techniques of guests who sometimes write press releases are fully disclosed. It is full of real stories from the media side that many PR and agency personnel wanted to hear but were unable to hear.
* 4th period: 16:40~17:40 (60 minutes) *
* Assignment feedback and advice on brushing up *
For those in the practical course who attempted to write articles about public interviews during the second period, Kaname Murakami carefully corrected each assignment and returned it to them. We will discuss the mistakes that many of you have made, points that can still be improved, and think about ways to improve while introducing issues that are full of deficits (!?). We will also answer any questions or concerns that were not covered.
* Q&A: 17:40~18:10 (30 minutes) *
* Extra: 18:15~19:00 (45 minutes) *
*Meetup*
Those attending the lecture will be able to participate in a meetup with Kaname Murakami after the course. We will have drinks available, so please use this as a place for further communication.
*Lecture content may change without notice. Please note.
information
date and time
June 4, 2024 (Tuesday) 13:00~16:00-1st period, 2nd period-
Tuesday, June 18, 2024 15:30~19:00-3rd period, 4th period-
*Reception at the venue starts 30 minutes before the start of the course.
Number of people recruiting
First 32 people
You can only attend the event. You will be able to participate in the meetup and Q&A session after the lecture.
*There is no online distribution (viewing course).
venue
LIFORK Harajuku
1-14-30 WITH HARAJUKU 3F, Jingumae, Shibuya-ku, Tokyo
Recruitment period
From 5/7 (Tue) to 6/3 (Mon) 12:00
* [Early bird discount 10% OFF campaign] *
If you apply by Tuesday, May 14th, you can receive 10% off the regular price. Please enter the coupon code on the application screen.
* Coupon code: U95C2K7H*
Tuition fee
Standard plan: * 38,500 yen * 30% OFF
Light plan: * 49,500 yen * 10% OFF
General price: 55,000 yen * → 49,500 yen * Early bird discount 10% OFF
*All prices shown are for 1 person and include tax.
*Even within the early bird discount period, applications may be closed once the capacity is reached.
*Cannot be used in conjunction with other coupons.
*After the lecture, we plan to sell this course on demand.
If you are using a coupon code, please enter it on the application screen. Early bird coupon code [U95C2K7H]/Click here for paid members Get the coupon code from
Click here if you would like to purchase for multiple people
* Notes*
・Discount price will be applied when using the coupon. Standard and Light coupon codes are available on My Page
Please check ・Payment on this page can only be made by credit card. Click here if you would like to pay at a convenience store
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Our registration number: T5-0110-0104-4278
・There will be cameras inside the venue on the day of the event. Videos and photos taken may be posted on “WWD JAPAN” Weekly, the website, official SNS, etc. Please apply only if you agree.
*Contact information*
INFAS Publications Customer Support
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