[Survey] Should you upgrade to the new 2024 iPad Pro equipped with M4 chip? Why not buy a new one? The reason why you are interested is also revealed! Survey of 400 people including iPad users
*View in browser* *Fun Standard Co., Ltd.*
Press release: May 8, 2024
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[Survey] Should you upgrade to the new 2024 iPad Pro equipped with M4 chip? Why not buy a new one? The reason why you are interested is also revealed! Survey of 400 people including iPad users
*Belmond will announce a new iPad equipped with M4 chip in May 2024 We conducted a survey of 400 people, including iPad users, regarding their consideration of purchasing Pro. *
Fun
BELLEMOND, a mobile accessory brand developed by Standard Co., Ltd. (Headquarters: Onojo City, Fukuoka Prefecture), conducted a survey regarding the purchase of the new iPad Pro in 2024.
[Questionnaire survey overview]
■Contents: Survey on purchasing the new iPad Pro in 2024
■Target: 400 men and women in their teens to 60s
■Survey method: Questionnaire survey using crowdsourcing by our company ■Survey period: March 22, 2024 to March 25, 2024
*Survey will be conducted before the presentation
belmond brand logo
*About Belmond*
BELLEMOND is a domestic manufacturer that develops and sells mobile accessories. By handling everything from product planning to sales in-house, we develop and sell high-quality products.
We put customer satisfaction first and provide extensive after-sales support. We provide services that you can use with peace of mind. [Advance information] About survey respondents
The gender of the survey respondents was 236 women, 159 men, and 5 who did not respond.
The ages of the respondents were 3 in their 0-10s, 102 in their 20s, 150 in their 30s, 95 in their 40s, 41 in their 50s, 6 in their 60s, and 3 in their 70s or older.
Gender breakdown of survey respondents
Age breakdown of survey respondents
Regarding the type of tablet that survey respondents currently mainly use, 324 respondents chose the “iPad series” and 76 respondents said “nothing else applicable.”
*For models earlier than iPad Air (1st generation 2013) and models of brands other than Apple, please see “Other”.
None of the above apply” is defined as “Other users”
*Hereinafter, “iPad users” are defined as people using iPad Air (1st generation 2013) or later models.
[Main topic] Are you planning to upgrade to the new iPad Pro in 2024? * Only 8% will “upgrade” to the new iPad Pro in 2024*
2024 new iPad
When asked if they plan to upgrade to Pro, 32 people (8%) answered “yes” and 368 (92%) answered “no.”
Are you planning to upgrade to the new iPad Pro in 2024?
If you are already using an iPad, you can purchase the new 2024 iPad. When asked if they plan to upgrade to Pro, 29 people (9%) answered “yes” and 295 (91%) answered “no.”
Are you planning to upgrade to the new iPad Pro in 2024 (existing iPad users)? For other tablet users, the 2024 new iPad
When asked if they plan to upgrade to Pro, 3 people (3.9%) answered “yes” and 73 people (96.1%) answered “no.”
Are you planning to upgrade to the new iPad Pro in 2024 (other users)? *Age and model of those who said they would “replace” the new iPad Pro in 2024* There seems to be a certain number of people who answered “I would buy a new one” regardless of the model used, from 2014 to 2022.
Reasons to “upgrade” to the new iPad Pro (iPad users)
Here are some excerpts from the reasons why iPad users who said they would replace the new iPad Pro would choose to replace it.
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・iPad 10.2 (9th generation 2021) users
Because it is thin (used for work)
・iPad 10.2 (8th generation 2020) users
This is because the screen is cracked (used for creative purposes as a hobby)
・iPad 10.2 (7th generation 2019) users
The one I’m currently using is getting pretty old, and I’ve been hooked on drawing lately, so I’d like to replace it with a Pro. (Watch videos while taking a break at home or on the go)
・iPad Air 10.9 (5th generation 2022) users
Expecting the new screen to be beautiful (for showing videos to children)
・iPad Air 10.9 (4th generation 2020) users
Because it is a 4-year-old model, the battery runs out quickly (used when working outside)
・iPad Pro 11 (3rd generation 2021) users
The screen was cracked and scratched, making me embarrassed to use it in public. (Used when going out, traveling, or for other purposes)
・iPad Pro 12.9 (6th generation 2022) users
I want a new one because my condition is getting worse.
(Used to watch cooking recipe videos)
・iPad mini 6 (6th generation 2021) users
I’m interested in Apple’s new products.
(Used for video editing work on the go or as a sub monitor for MacBook)
・iPad mini 5 (5th generation 2019) users
Because I want something new soon (I use it for sales at work)
・iPad Pro 9.7 (2016) users
It’s slow so I want to be able to improve it (used to watch videos)
・iPad 9.7 (6th generation 2018) users
It’s getting old (I use it instead of a computer at home)
・iPad Air 2 (2014) users
Because the number of pixels is high (for showing videos to children) ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
People who said they would “replace” with the new iPad Pro (iPadPro users) By the way, among those currently using an iPad Pro, 7 people (7.6%) said they would “replace it” with the new iPad Pro, and 85 people (92.4%) said they would “not replace it.”
Are you planning to upgrade to the new iPad Pro in 2024 (iPad Pro users)? 92% will not replace the new iPad Pro
The models and ages of those who answered “I will not replace” are as follows. Models used by those who answered “I will not replace” (overall)
Age of those who answered “I will not replace” (overall)
Reasons for not upgrading to the new iPad Pro (iPad users)
・iPad 10.2 (9th generation 2021) users
I’m completely satisfied with what I have now (I use it to watch videos)
・iPad 10.2 (8th generation 2020) users
I’m quite satisfied with the iPad I have. (Used for watching videos and creating illustrations)
・iPad 10.2 (7th generation 2019) users
I can still use the old model (I use it for my daughter’s drawings)
・iPad Air 10.5 (3rd generation 2019) users
Because it is still beautiful and usable (used for watching videos)
・iPad Pro 10.5 (2017) users
You can still use it without changing it (I used it for my previous job, but now I use it to show my children’s videos)
・iPad Air 10.9 (5th generation 2022) users
The product you are currently using has sufficient functionality. (I bought it for the rhythm game, but now I use it for the household account book app)
If I were to buy a new one, I would like to buy an Air. (Used for work, watching videos, etc.)
・iPad Air 10.9 (4th generation 2020) users
The price is high, and I’m enjoying myself with what I’m currently using. (Used to watch manga, games, anime, and videos at home)
・iPad 10.9 (10th generation 2022) users
I just bought the one I’m currently using (I use it for studying and watching videos in the car)
・iPad Pro 11 (4th generation 2022) users
The 2022 model can still outperform the 2024 model (used for side job work)
・iPad Pro 11 (3rd generation 2021) users
Because I am satisfied with my current device. Also, there are no major changes in the new model.
(To watch videos. To import photos taken with a mirrorless camera and develop them in Lightroom. To view photos taken.)
・iPad Pro 11 (2nd generation 2020) users
I can still use it, and the one I’m currently using is Pro, so I’d prefer Pro next time, but it’s expensive.
expensive. (Used for online games, video calls)
・iPad Pro 11 (1st generation 2018) users
It hasn’t broken so far, so I want to continue using it with care. (Used for work emails, etc.)
・iPad Pro 12.9 (6th generation 2022) users
That’s because I just bought a new one. (I use it for work and for watching videos)
・iPad Pro 12.9 (5th generation 2021) users
I’m thinking of replacing it, but I don’t have any plans to buy a new model.
・iPad Pro 12.9 (4th generation 2020) users
I’d like to wait and see how it goes due to the price (used to show videos to children)
・iPad Pro 12.9 (3rd generation 2018) users
Because the one I have at hand is working without any problems (used for watching videos and playing games)
・iPad Pro 12.9 (1st generation 2015) users
Because the budget seems to be tight (used as a monitor during Instagram live)
・iPad mini 6 (6th generation 2021) users
I like the iPad mini. (Used for work and watching videos)
・iPad mini 5 (5th generation 2019) users
Doesn’t need to be that high spec (used to show videos to children)
・iPad mini 4 (4th generation 2015) users
I want a MINI again (I use it to show videos to my kids)
・iPad 9.7 (6th generation 2018) users
My current iPad is still fully usable. If it breaks, I’ll consider replacing it. (Used to read e-books)
・iPad 9.7 (5th generation 2017) users
I might buy it depending on the price (used to watch videos)
・iPad Air 2 (2014) users
The tablet I’m currently using still works (I use it to watch videos) Reasons for not replacing with the new iPad Pro (for users of other brands) ・Because it is expensive (24 people/73 people)
→The price is too high considering my purpose and frequency of use. →I want to buy a new model, but new models are expensive.
・Because I’m an Android fan
・Because the current model is fully utilized
・To be used until it breaks
・Basically, I am not interested in the latest things.
・I have never used an iPad, so I have no intention of suddenly buying a new model.
・I only use my tablet to play games and watch videos, so it’s fine as is. ・Only buy second-hand tablets
These are the results of the questionnaire survey.
What did you think.
The reason many users don’t upgrade to the new iPad Pro is the high price. Also, the reason why people want to buy a new one seems to be more like “I want a new one soon” rather than “new features and performance.”
In this survey, there were almost no respondents who said they had high expectations for the new iPad Pro.
However, this iPad Pro is equipped with the M4 chip and has the thinnest body in Apple’s history, with the 11-inch model being 5.3 mm and the 13-inch model being 5.1 mm, so it’s hard to imagine how far the possibilities will go. I’m really looking forward to seeing how it spreads!
* Who we are BELLEMOND *
A domestic manufacturer that develops and sells mobile accessories. By handling everything from product planning to sales in-house, we develop and sell high-quality products.
We put customer satisfaction first and provide extensive after-sales support. We provide services that you can use with peace of mind.
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