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Home » Survey iPad Air first available in two sizes! Should you upgrade to the new iPad Air in 2024? Why not buy a new one? The reason why you are interested is also revealed! Survey of 300 people including iPad users

Survey iPad Air first available in two sizes! Should you upgrade to the new iPad Air in 2024? Why not buy a new one? The reason why you are interested is also revealed! Survey of 300 people including iPad users

[Survey] iPad Air first available in two sizes! 2024 new iPad Should I replace it with Air? Why not buy a new one? The reason why you are interested is also revealed! Survey of 300 people including iPad users

*View in browser* *Fun Standard Co., Ltd.*
Press release: May 8, 2024
**
[Survey] iPad Air first available in two sizes! 2024 new iPad Should I replace it with Air? Why not buy a new one? The reason why you are interested is also revealed! Survey of 300 people including iPad users
*Belmond conducted a survey of 300 people, including iPad users, regarding their consideration of purchasing the new iPad Air announced in May 2024. *
Fun
BELLEMOND, a mobile accessory brand developed by Standard Co., Ltd. (Headquarters: Onojo City, Fukuoka Prefecture), is launching a new iPad in 2024.
I did some research on purchasing Air.

[Questionnaire survey overview]
■Contents: Survey on purchasing the new iPad Air in 2024
■Target: 300 men and women in their teens to 60s
■Survey method: Questionnaire survey using crowdsourcing by our company ■Survey period: March 22, 2024 to March 25, 2024
*Survey conducted before announcement
*About Belmond*
BELLEMOND is a domestic manufacturer that develops and sells mobile accessories. By handling everything from product planning to sales in-house, we develop and sell high-quality products.
We put customer satisfaction first and provide extensive after-sales support. We provide services that you can use with peace of mind.

[Advance information] About survey respondents
The gender of the survey respondents was 175 women, 118 men, and 7 who did not respond.
The ages of the respondents were: 3 in their 0-10s, 75 in their 20s, 118 in their 30s, 70 in their 40s, 28 in their 50s, 5 in their 60s, and 1 in their 70s or older.

Gender breakdown of survey respondents
Age breakdown of survey respondents

Regarding the type of tablet that survey respondents currently mainly use, 305 respondents said the iPad series, and 53 respondents said “Nothing else applicable.”
*For models earlier than iPad Air (1st generation 2013) and models of brands other than Apple, please see “Other”.
None of the above apply” is defined as “Other users”
*Hereinafter, “iPad users” are defined as people using iPad Air (1st generation 2013) or later models.

What type of tablet are you currently using?
[Main topic] Are you planning to upgrade to the new iPad Air in 2024? * Only 8% will “upgrade” to new iPad * Air* in 2024*
2024 new iPad
When asked if they plan to upgrade to Air, 31 people (10.3%) answered “yes” and 269 (89.7%) answered “no.”

Are you planning to upgrade to the new iPad Air in 2024?
If you are already using an iPad, you can purchase the new 2024 iPad. When asked if they plan to upgrade to Air, 29 people (11.7%) answered “yes” and 218 (88.3%) answered “no.”
Are you planning to upgrade to the new iPad Air in 2024 (existing iPad users)? For other tablet users, the 2024 new iPad
When asked if they plan to upgrade to Air, 2 people (3.8%) answered “yes” and 51 (96.2%) answered “no.”
Are you planning to upgrade to the new iPad Air in 2024 (other users)? * Model and age of those who said they would “replace” with the new iPad * Air* in 2024*
There seems to be a certain number of people who answered “I would buy a new one” regardless of the model used, from 2014 to 2022.
* Reasons to “upgrade” to the new iPad Air (iPad users) *
Here are some excerpts from the reasons for replacing iPad users who said they would “replace” with the new iPad Air.
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・iPad 10.2 (9th generation 2021) users
Because it’s old (to study by watching videos)

・iPad 10.2 (8th generation 2020) users
The iPad I’m currently using is getting old (I use it for notes in university lectures)

・iPad 10.2 (7th generation 2019) users
I’m thinking of buying a new one because it’s not holding its charge anymore. (for use at work)

・iPad Air 10.5 (3rd generation 2019)
Because it is thin (for use at work)

・iPad Air 10.9 (5th generation 2022) users
I was considering buying a new one because the battery was getting low (to read e-books).

・iPad Pro 11 (4th generation 2022) users
I want to change it even though it is lightweight (used when streaming video and it is too small to see on a smartphone)

・iPad Pro 11 (2nd generation 2020) users
I don’t need the same specs as the pro, so I’m considering replacing it. (Used for watching videos, browsing, and creating music)

・iPad Pro 12.9 (6th generation 2022) users
I’m thinking of putting up with the Pro because it’s too expensive, but the Air is light and cheap.
(Used instead of a computer)

・iPad mini 6 (6th generation 2021) users
Because the battery life has deteriorated
(To watch videos while working, to draw illustrations)

・iPad mini 5 (5th generation 2019) users
The battery of the tablet I’m currently using is draining quickly, so I’m thinking that it might be a good idea to buy a new one. (Used by children to watch videos)

・iPad mini 4 (4th generation 2015)
Since the chip has improved performance, it seems to be fast and easy to use, and I wanted something larger than before.
(Used for work schedule management and for children to use apps to kill time)

・iPad 9.7 (6th generation 2018) users
Light and easy to carry, compatible with iPhone and MacBook
(Used for light editing and viewing of work materials)

・iPad Air 2 (2014) users
My current model is old and I can’t update iOS (video and research) ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
People who said they would “replace” with a new iPad Air (iPad Air users) By the way, among those currently using iPad Air, 7 (7.6%) answered that they would “replace” with the new iPad Air, and 85 (92.4%) said “not to replace”. The models used are as follows.
Are you planning to upgrade to the new iPad Air in 2024 (iPad Air users)? 92% will not replace the new iPad Air
The models and ages of those who answered “I will not replace” are as follows. Reasons for not upgrading to the new iPad Air (iPad users)
・iPad 10.2 (9th generation 2021) users
The current one is enough (I use it to check drawings at work)

・iPad 10.2 (8th generation 2020) users
I want to buy a new one, but the device is expensive and I don’t have the right specs (capacity). (Load study materials and use them instead of texts or notes)

・iPad 10.2 (7th generation 2019) users
Because you can still use what you have now. (Used for children’s learning)

・iPad Air 10.5 (3rd generation 2019) users
I don’t have enough complaints to buy a new one (I use it to show videos to my kids)

・iPad Pro 10.5 (2017) users
I’m mainly using it for everyday play, so I don’t require too many specs. (Used for notes, drawing pictures when playing with children, video calls, etc.)

・iPad Air 10.9 (5th generation 2022) users
I just bought it and I like it
(Used for illustration production, study, etc.)

・iPad Air 10.9 (4th generation 2020) users
I’m satisfied with the product I’m currently using, so I don’t have any plans to buy a new one, but I plan to buy one if it breaks or something breaks.
(Sub monitor when playing games, used when going out)

・iPad 10.9 (10th generation 2022) users
I just purchased my current iPad in December 2023.
(To watch videos related to hobbies and side jobs on YouTube. To view websites related to hobbies and side jobs. Used to do side jobs at Crowdworks)

・iPad Pro 11 (4th generation 2022) users
2I’ve only been using it for less than 3 years, and the last one was 7 years old, so I’d like to use it for that long (I use it to use Excel when I go out for work)

・iPad Pro 11 (3rd generation 2021) users
Still usable (for drawing pictures as a hobby).

・iPad Pro 11 (2nd generation 2020) users
I’m currently satisfied with the current specs and power supply performance. (Mainly used for reading papers/books and viewing video sites)

・iPad Pro 11 (1st generation 2018) users
I’m happy with what I have now (mainly used for work)

・iPad Pro 12.9 (6th generation 2022) users
I still want to wait and see how it goes due to the price (used for use in school classes)

・iPad Pro 12.9 (5th generation 2021) users
I think what I’m using now can still be used.
(Used to watch videos and play online games)

・iPad Pro 12.9 (4th generation 2020) users
I’d like to wait and see how it goes due to the price (used to show videos to children)

・iPad Pro 12.9 (3rd generation 2018) users
I don’t have money (I use it for writing and drawing at work)

・iPad Pro 12.9 (2nd generation 2017) users
I can still use the current one, so I want to use it until it breaks (so my child can watch video lessons)

・iPad Pro 12.9 (1st generation 2015) users
Because I don’t feel the need (used when researching something on the internet)

・iPad mini 6 (6th generation 2021) users
I’m still satisfied with what I’m currently using (I use it for gathering information and checking emails when I’m out and about)

・iPad mini 5 (5th generation 2019) users
For my purposes, if I were to replace it, it would be because of the iPad mini6. (Used to show videos to children and to watch videos during lunch breaks)

・iPad mini 4 (4th generation 2015) users
It’s expensive, and I can still use what I’m currently using (for watching videos).

・iPad Pro 9.7 (2016)
Still usable (for work)

・iPad 9.7 (6th generation 2018) users
I do not have any money. Even if I want to buy a new one, the limit is if the Muji iPad model is outdated or if it is a refurbished product. (To watch videos of my hobbies. Used to manage photos)

・iPad 9.7 (5th generation 2017) users
The one I’m currently using isn’t broken yet (I use it for work and watching videos)

・iPad Air 2 (2014) users
Because it seems to be overspec for current usage.
(Used for reading e-books and watching videos for exercise lessons) Reasons for not replacing with the new iPad Air (for users of other brands) ・Because it is expensive (19 people/51 people)
・I want to use Android
・Because the current model is fully utilized
・I’m interested, but since the main use is for children, I would like to consider something a little lower grade.
・Basically, I am not interested in the latest things.
・Because I don’t have an Apple product
・I only use my tablet to play games and watch videos, so it’s fine as is. ・I’m not that interested in the iPad, so I don’t have any choice but to buy it and use it.
These are the results of the questionnaire survey.
What did you think.

The reason many users don’t upgrade to the new iPad Air is that it’s expensive. Also, the reason why people want to buy a new one seems to be more like “I want a new one soon” rather than “new features and performance.”

In this survey, there were almost no respondents who said they had high expectations for the new iPad Air.
Having said that, I’m really looking forward to actually using the new iPad Air and seeing how far its possibilities expand!
* Who we are BELLEMOND *
A domestic manufacturer that develops and sells mobile accessories. By handling everything from product planning to sales in-house, we develop and sell high-quality products.
We put customer satisfaction first and provide extensive after-sales support. We provide services that you can use with peace of mind. Make your iPad life even better and more comfortable with Belmond accessories. Click here for Amazon official store
Click here for Rakuten official store

BELLEMOND official website: https://www.bellemond.jp
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YouTube: https://www.youtube.com/channel/UC0c-jStNYJzj9dwh5r8rqMQ/videos *About details about this release*
https://prtimes.jp/main/html/rd/p/000000251.000079792.html

*Download press release materials*
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