[Publishing] Japan’s first book on “internal letters”, which are being adopted one after another by large and medium-sized companies with an eye on the future, has finally been published!
*View in browser* *Letter Co., Ltd.*
Press release: May 8, 2024
[Publishing] Japan’s first book on “internal letters”, which are being adopted one after another by large and medium-sized companies with an eye on the future, has finally been published!
*Full text of a candid message sent to employees by JT (Japan Tobacco Inc.)* This book contains the full text of three messages from the company that were sent to employees within JT (Japan Tobacco Inc.) and caused controversy.
Japan’s first internal letter practice manual
Not motivated, not capable, not serious.
Even though we have set a purpose, it does not penetrate and the company does not change.
Although the reform of the personnel system was aimed at employees, there was a huge backlash and no progress was made.
At the root of these problems that many managers and educators are concerned about are “a breakdown in trust between companies and employees” and “a decline in trust in work.” Write a sincere letter to your employees.
Through this, the book “The First Step to Purposeful Management, Not a Phantom” argues that we can re-create relationships of trust. “How to Write an Internal Letter to Accelerate Company and Employee Change” has been released.
This book is the first in Japan to explain “internal letters,” which refer to “internal messages aimed at moving the hearts of employees, rather than simply conveying information,” and is the first manual in Japan about “internal letters,” which are meant to move the hearts of employees rather than simply transmitting information. A major feature of this publication is that, with the cooperation of JT, we have included the full text of three candid messages from the company that were actually sent to employees within JT.
■ Covers writing that makes full use of text generation AI such as ChatGPT and Gemini
In addition, for those who are not good at writing, this book also includes special prompts for writing using interactive AI chat services such as ChatGPT and Gemini.
A system (template) has been released that allows anyone, even beginners in writing, to write a message that moves their hearts by simply answering nine questions and following the composition sheet.
■For everyone who wants to change their company or their employees Add a twist to your usual internal chats and emails. At critical moments, a company sends out a sincere message (internal letter) to its employees.
These document reforms, which can be implemented today and cost less than a single yen, will support the realization of purposeful management and corporate transformation.
For more information, please read this book.
◆Book table of contents
◆Author profile
*Ide Tomotaka*
Letter Co., Ltd. Representative/Copywriter
He started his own business while still in school, and became independent as a copywriter without ever finding a job. He devoted himself to DRM (direct response marketing), and a project he took part in at the age of 26 generated sales of 700 million yen with an advertising cost of 100,000 yen. Currently, he is involved in the development and implementation of corporate transformation projects and employee education programs, mainly for large companies, and is responsible for planning and producing internal communications using internal letters. His book is “Achieve super results through freelancing.”
How to work as a project worker” (Pal Publishing).
◆Book information
The connection and relationship between purpose management and My Purpose/Will will also be discussed in depth.
* “The first step towards purposeful management that is not just a fantasy: How to write an internal letter to accelerate company and employee transformation” *
Author: Ideto Motaka
Release date: April 29th (Monday)
Publisher: Tsuta Shobo
List price: 1,760 yen (tax included)
ISBN:978-4-905084-80-8
Product URL: https://www.amazon.co.jp/dp/4905084806
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