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Co-sponsored seminar live streaming How to formulate a hypothesis and select subjects for a survey for seniors?

[Co-sponsored seminar live streaming] How to formulate a hypothesis and select subjects for a survey for seniors?

*View in browser* *Asmark Co., Ltd.*
Press release: May 8, 2024
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[Co-sponsored seminar live streaming] How to formulate a hypothesis and select subjects for a survey for seniors?
*Asmark, which provides over 6,000 research projects a year, has teamed up with senior marketing professionals to give a live commentary on “optimizing research for seniors” in a co-hosted format! *
[Co-sponsored seminar] Research for seniors is determined by the survey design! Formulation of research hypotheses – Explanation of methods for formulating subject requirements
Asmark Co., Ltd. (Higashi, Shibuya-ku, Tokyo, Representative Director: Shoichi Machida) announced on May 22, 2024 (Wednesday) 13:00 that Austance Co., Ltd. (Higashi, Shibuya-ku, Tokyo), which provides one of the largest community services for seniors in Japan, Headquarters: Shibuya-ku, Tokyo / President: Ryoto Kikukawa) We will be holding a seminar on the theme of “Methods for formulating research hypotheses and formulating subject requirements for seniors.”

Click here to apply for free

*Recommended for these people*
– Responsible for business planning and new business development – Trying to do business development/growth for seniors
– Considering marketing strategies and research for seniors

*Background*
When we have a marketing issue for “seniors” in product development or new business, I get the impression that many of the people in charge are unable to respond flexibly to targeting that is different from normal research, and feel that it is a challenge. .
For example, “I couldn’t grasp the insights during the interview” or “I had trouble collecting the results after the survey and couldn’t use them for the next step.” Senior marketing and research methods for seniors require unique and certain knowledge and background. You will be asked.
You can get a clue to solving these problems by knowing the key points about “customizing survey designs” for seniors. For example, when organizing matters, the information you want to obtain through a survey may be qualitative, such as the psychology of seniors, or, of course, may be quantitative data, such as numerical data. After establishing these flow lines, it is necessary to develop detailed research methods and operations that are tailored to seniors. It is no exaggeration to say that “research design” holds the fate of marketing success.Based on the understanding of target audience segments and target customers, research design is assembled and customized from a professional perspective according to objectives and goals. I need to go.
Therefore, this seminar will be held in a joint format and will focus on “formulating a research hypothesis” and “formulating subject requirements.” Asmark Co., Ltd., a research company that boasts a track record of over 6,000 surveys a year, operates one of the largest SNS for seniors in Japan, “Hobbyist Club,” and operates a business aimed at seniors. We will provide an explanation in collaboration with Austance Co., Ltd., which provides a wide range of solutions to many companies.

*Seminar overview*
Title: [Co-sponsored seminar] Research for seniors is determined by the survey design! Formulation of research hypotheses – Explanation of methods for formulating subject requirements
Date and time: Wednesday, May 22, 2024 13:00-13:45
Capacity: 500 people
Participation fee: Free
Speaker: Asmark Co., Ltd.
    Marketing G Marketing Strategy Norie Hatake
    Austance Co., Ltd.
       Business Production Unit Manager Tatsuya Kato

*Program*
1. Why research for seniors is difficult
2. How to formulate research hypotheses that contribute to business promotion 3. Formulation of subject requirements to provide appropriate suggestions

Asmark Co., Ltd.
A research company in its 23rd year in business, whose core business is market research, including recruiting consumer monitors, as well as marketing research in both domestic and overseas markets, as well as solutions in the HRTech field. Over 1,100 business partners, over 6,600 annual research results / Utilizing market research to contribute to the development of society for manufacturers of food, cosmetics, daily necessities, electrical appliances, advertising agencies, government offices, educational institutions, etc. . We have also obtained ISO20252 certification as proof of the high quality of the services we provide.

Research business: https://www.asmarq.co.jp/
HRTech service: https://humap.asmarq.co.jp/

Austance Co., Ltd.
Austance develops services for seniors with the vision of “A life of joy as you grow older.” In addition, we provide comprehensive support for companies that provide services for seniors, including business development, system development, customer attraction and growth support, CRM design, CS support, research, and user co-creation. By utilizing the platform of “Hobbyist Club” (365,000 members) and the knowledge of “Senior DX Lab”, a senior research institute jointly operated with senior experts, we are collaborating with various companies and local governments. We are creating positive changes in the daily lives of generations.
Ostance Corporate Business: https://ostance.com/services/business/ Senior DX Lab: https://ostance.com/lab/

Asmark Co., Ltd.
Representative Director: Shoichi Machida
Address: 4F Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo 150-0011 Phone number: 03-5468-5101
FAX number: 03-5468-5102
Established: December 21, 2001
Capital: 139 million yen (as of December 31, 2023)
Member organization: Japan Marketing Research Association
Certification obtained: Privacy Mark (registration number: 12390094) Market Research Product Certification Standard (ISO 20252)
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