Lotte Co., Ltd.
“I would be happy if you would like ‘ZERO’ and New Jeans even more!” Lotte’s latest commercial for ‘ZERO’ will start airing nationwide from May 13th (Monday)!
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WEB-CM “This is Delicious ZERO Edition” and SNS campaign will start from May 13th (Monday). In addition, the song “Right Now” from the Japanese debut double single released in June was used as the CM song. Unreleased singing voice will be unveiled for the first time in this TV commercial!
[Image 1: https://prtimes.jp/i/86324/46/resize/d86324-46-f37446c4baffe4e296e0-12.jpg&s3=86324-46-e3961c0f4b69ff637417d0913ec416a8-3737×1878.jpg] Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) has released a new TV commercial “This is Delicious” featuring the five-member group NewJeans, which debuted in 2022 and is a new advertising model for the “ZERO” brand, which has zero sugar and sugar*. “ZERO Chocolate Edition” (15 seconds) and “This is Delicious ZERO Ice Edition” (15 seconds) will be released on the ZERO brand website from May 9, 2024 (Thursday), and will be aired nationwide from May 13 (Monday). We will start.
The concept of the new TV commercial, which will begin airing nationwide from May 13th (Monday), is “This is Delicious ZERO.” In “This is Delicious ZERO Chocolate Edition,” the members happily looked at the “ZERO” sweets spread out all over the table, just like at a sweets party, and chose the bar-type chocolate Zero. It depicts member HANNI taking a bite and smiling. On the other hand, the scene of “This is Delicious ZERO Ice Cream Edition” changes to a dance lesson studio, and MINJI and HANNI appear with a wagon full of “ZERO” ice creams under the members who are taking a break. While each of them selected a Zero Mini Cup -Vanilla- and happily took a selfie, HAERIN was the first to enjoy the ice cream. In this TV commercial, the five members of NewJeans are seen enjoying “ZERO” in a friendly and natural way, and the story shows the value of being delicious even though it has zero sugar/saccharide*, as well as saying, “More and more people are paying attention to their bodies during snack time.” We are conveying the new appeal of “ZERO”, which is a snack that can be eaten naturally and effortlessly in the modern times.
In addition, the song “Right Now” from NewJeans’ Japanese debut double single released on June 21st (Friday) will be used as the CM song. The singing part of this song will be released for the first time. “Right Now” has an addictive up-tempo melody that you won’t forget once you hear it, and it’s lively as the members enjoy “ZERO.” Furthermore, the WEB-CM “This is Delicious ZERO Edition” will be released from May 13th (Monday). Please pay attention to the big smiles on the faces of each of the five members as they taste the “ZERO” brand products. And from May 13th (Monday), NewJeans will also start an SNS campaign in which they will ask quizzes about “ZERO”. It’s a quiz that leads you to the correct answer by relying on the hints written on the panels held by the members, but don’t miss the friendly atmosphere between the members as they play tricks so that the hints are not visible!
*Based on food labeling standards, less than 0.5g of sugars (per 100g) is considered 0 sugars. Sugar falls under the category of saccharides under food labeling standards.
*Sugars are a part of carbohydrates. This product contains sugar. [New Jeans comment]
For the PR comment shooting, the five members appeared in the costumes they wore in the opening and final scenes of the commercial. It has a chic beige color inspired by the “ZERO” brand color.
[Image 2: https://prtimes.jp/i/86324/46/resize/d86324-46-d5736f0672102c31e9e9-0.jpg&s3=86324-46-47b5cbb0778e5aaf961e8707dba12692-3058×2038.jpg]
[Image 3: https://prtimes.jp/i/86324/46/resize/d86324-46-79faaa48158f82bdb14e-0.jpg&s3=86324-46-4192a41685d4d9b01e65f0c604dc39cc-3058×2038.jpg] Hello, this is NewJeans! (All)
This time, we at NewJeans will be the new advertising model for Lotte “ZERO”! (HAERIN)
“ZERO” comes in many varieties, including chocolate and ice cream, so I was really excited when I was filming! (HANNI)
I was surprised at how satisfyingly delicious all of the products are, even though they contain zero sugar and sugar! (MINJI)
It was a really fun shoot as we were able to eat all kinds of delicious sweets with everyone! (HYEIN)
I would be happy if people would like “ZERO” and New Jeans even more after watching the commercial! (DANIELLE)
This is delicious ZERO! (All)
*Based on food labeling standards, less than 0.5g of sugars (per 100g) is considered 0 sugars. Sugar falls under the category of saccharides under food labeling standards.
*Sugars are a part of carbohydrates. This product contains sugar. [Photography report (overview)] *For details, please see [Photography report (details)]
“This is Delicious ZERO Chocolate Edition”
[Image 4: https://prtimes.jp/i/86324/46/resize/d86324-46-c20fece05195227b6a2e-3.jpg&s3=86324-46-b3345153bcc0b7a55d27363f938206b9-3058×2038.jpg] This TV commercial was shot in a studio that was designed to resemble a room with a retro feel but modern accessories.
The five members of New Jeans appeared relaxed during the photo shoot, as if they were chilling. They looked at the many “ZERO” placed on the table and happily talked about things like “I like this!”. “This is Delicious ZERO Ice Edition”
[Image 5: https://prtimes.jp/i/86324/46/resize/d86324-46-5640499122a4cc7d3a3f-0.jpg&s3=86324-46-468abf1d75f984a7973753a0b65bff80-3058×2038.jpg] The members couldn’t hide their surprise at the photo shoot set that recreated the lesson studio where they usually practice. They worked as a team throughout the shoot, with HANNI cheering up the members who were taking on the photo shoot, and HAERIN, who was cold in her lesson clothes, being warmed up by all the members.
[SNS project: Quiz project by NewJeans! ]
[Image 6: https://prtimes.jp/i/86324/46/resize/d86324-46-bc1f25b2b5dde6ce5e31-9.jpg&s3=86324-46-5d109c1f4ab5cf59631009db4d630faa-1344×756.jpg] This time, a quiz project will be held on X’s Lotte official account. NewJeans members will ask questions related to “ZERO”.
The question is, “What year was ZERO first released in Japan?” It’s quite a difficult problem, but the members will gradually show you panels with hints over time. The five people show each other hints while having fun playing little pranks on each other, such as quickly hiding some of the hints written on the panel with their hands, or pretending to open the panel and then immediately turning it over. Please enjoy it as well.
Campaign start date: May 13th (Monday) from 0:00 AM
*Start time may change without notice.
[“This is Delicious ZERO Chocolate Edition” (15 seconds) Story] With the chant of “ZERO meets NewJeans”, the members of NewJeans dress in stylish and cool costumes just like in a fashion movie, with cool expressions on their faces. However, now we’re all gathered in a space that resembles a living room at home, looking at the ZERO sweets spread out all over the table and wondering which one to choose. MINJI and HYEIN took the chocolate “ZERO” package they had selected from the table and struck a pose saying, “ZERO is Free & Easy.” DANIELLE and HAERIN then took out the chocolates and toasted, saying, “ZERO is Sweet & Happy.”
At the end, the four of them gently look at HANNI, who looks happy as she eats the chocolate and says, “ZERO, New Normal For Me.” At the end, each member held a variety of “ZERO” brand products while smiling naturally and saying, “This is delicious ZERO.”
[“This is Delicious ZERO Ice Edition” (15 seconds) Story]
MINJI and HANNI came into the dance lesson studio with a wagon full of ice creams from ZERO, shouting “Let’s ZERO!!!”. DANIELLE, HAERIN, and HYEIN, who were taking a break, looked happy as they looked at the pile of ice cream. MINJI and HANNI hold Zero Mini Cups -Vanilla- in their hands, look at the selfie camera, and say, “ZERO is Free & Easy,” with cute expressions on their faces. Then, when HANNI moves the camera and changes the angle, DANIELLE and HYEIN, who are about to eat ice cream with a spoon in one hand, look happy and say, “ZERO is Sweet & Happy.” Then, when DANIELLE moved the camera again, HAERIN was seen enjoying the ice cream and smiling, saying, “ZERO, New Normal For Me.”
At the end, all the members were dressed in stylish and cool costumes, and the members seemed to be having fun and concluded with, “This is delicious ZERO.”
[Shooting report (details)]
[Image 7: https://prtimes.jp/i/86324/46/resize/d86324-46-ed78ced98e8abe06d184-9.jpg&s3=86324-46-3570c02cdef8855b6cef359eefec0ac4-3058×2038.jpg]
[Image 8: https://prtimes.jp/i/86324/46/resize/d86324-46-b7e077d893e39619aa05-3.jpg&s3=86324-46-47b08df0d66db3f05ba6a3b1697301ee-3058×2038.jpg] This was during a filming scene where all the members were happily looking at the “ZERO” sweets. At the beginning, the five of them lined up in front of the staff and greeted them with smiles and said, “Hello, this is NewJeans. Thank you for your support!” There was applause from the studio, and the commercial shooting finally started in a peaceful atmosphere.
The members were busy checking their facial expressions and the way they were holding the product in front of the camera to make the commercial even better, when suddenly what caught their eye was a studio-style photoshoot set for a dance lesson. In order to allow for more natural acting, the filming set for “This is Oishii ZERO Ice Edition” was a faithful reproduction of the lesson studio where NewJeans practice on a daily basis. The members looked surprised but happy at the high level of reproduction. Even after that, during breaks in filming, the members gathered on this set, communicated with each other, and relaxed.
[Image 9: https://prtimes.jp/i/86324/46/resize/d86324-46-6360489576d6ffb54c6d-6.jpg&s3=86324-46-a85d94f9f94023c72a3730a11e3a583e-3896×2599.jpg] DANIELLE, who spoke to the members as soon as the filming was cut, also appeared to relieve HANNI’s tension. He was the lively person on the set.
[Image 10: https://prtimes.jp/i/86324/46/resize/d86324-46-a7bbcced140c89322868-9.jpg&s3=86324-46-285ec455b79f7cceaa59fa37cb08e95f-3896×2599.jpg] HAERIN was smiling a little shyly during the scene where she tasted the product. After successfully completing the photoshoot, he encouraged HANNI, who was on standby for the next photoshoot, with a high-five.
[Image 11: https://prtimes.jp/i/86324/46/resize/d86324-46-a8422c7d141a0646ca93-6.jpg&s3=86324-46-602743210b0f59ae196fa4b217c352fa-3058×2038.jpg] It was MINJI who cared for the members, giving HAERIN a hug and warming him up when he was cold.
[Image 12: https://prtimes.jp/i/86324/46/resize/d86324-46-865bec23237f4024e835-3.jpg&s3=86324-46-63d0d41c96da73c461bf090ced38a8a0-3896×2599.jpg] HYEIN voluntarily took measures such as holding products with his left hand to prevent his hands from shaking when lifting them. When the staff gave the OK sign, they looked relieved and burst into applause and smiles.
[Image 13: https://prtimes.jp/i/86324/46/resize/d86324-46-99aaf6bdcfd2b8dc11e7-6.jpg&s3=86324-46-b1b38a24eeea3bf3c8c34696fd2202bf-1799×2700.jpg] HANNI always shoots with great expressions. In the scene where other members were staring at him, he couldn’t help but smile shyly when he made eye contact with the other members.
[Product information: Lotte “ZERO” series]
[Image 14: https://prtimes.jp/i/86324/46/resize/d86324-46-2c94717f59b744d54960-17.jpg&s3=86324-46-9cab7ed242e51950f0c8167f34dd77fb-2067×2067.jpg]
[Image 15: https://prtimes.jp/i/86324/46/resize/d86324-46-7eb7d1778f09f3fd9f09-17.jpg&s3=86324-46-623b8133a8397799371594c5cd95baa7-2067×2067.jpg]
[Image 16: https://prtimes.jp/i/86324/46/resize/d86324-46-189b9cf28b4ed9c45fc9-17.jpg&s3=86324-46-03112171fb8066fd45180d95bf54aa97-3900×3900.jpg] Lotte’s “ZERO” series is a long-selling brand launched in 1996. We created this product with the aim of having the classic taste of sweets and ice creams, while being “zero sugar/saccharide*.” Those who are concerned about their intake of sugars and other sugars can enjoy the full deliciousness without compromising on taste.
*Based on food labeling standards, less than 0.5g of sugars (per 100g) is considered 0 sugars. Sugar falls under the category of saccharides under food labeling standards.
*Sugars are a part of carbohydrates. This product contains sugar. ■Zero Mini Cup -Vanilla-
[Image 17: https://prtimes.jp/i/86324/46/resize/d86324-46-7276a96314b7edbc46e2-14.jpg&s3=86324-46-7e14b3afda3c2a846c1a00ed4627c9d5-3900×3900.jpg] Newly released on Monday, April 15, 2024. This cup ice cream has zero sugar and sugar, but it has a firm sweetness, and you can feel the mellow richness of vanilla ice cream.
Release area: Nationwide / Contents: 120ml (lacto ice)
Price: Open price ■Zero Mini Cup-Uji Matcha-
[Image 18: https://prtimes.jp/i/86324/46/resize/d86324-46-ef2c8dfb6a894dfbe219-14.jpg&s3=86324-46-fb210203b24fd640fbbe6f19af77aa84-3900×3900.jpg] Newly released on Monday, April 15, 2024. This cup ice cream has zero sugar and sugar, but has a firm sweetness and allows you to enjoy the aromatic flavor of Uji matcha.
Release area: Nationwide / Contents: 120ml (lacto ice)
Price: Open price ■Zero Sugar Free Biscuit-Butter-
[Image 19: https://prtimes.jp/i/86324/46/resize/d86324-46-448a1c8f1176562e5788-14.jpg&s3=86324-46-520ad5e1718ebcf7683e5207c9cecccf-2067×2067.jpg] Newly released on Tuesday, April 16, 2024. By incorporating fermented butter powder, this product is particular about the aroma of butter when baked. In addition, by adjusting the balance of butter and eggs, we have created a gentle taste similar to homemade cookies.
Release area: Nationwide / Contents: 11 pieces
Price: Open price ■Zero Sugar Free Biscuit-Chocolat-
[Image 20: https://prtimes.jp/i/86324/46/resize/d86324-46-f0852f8e14631ba7da66-14.jpg&s3=86324-46-0dde5c84a62d23cda4c2724e35afb629-2067×2067.jpg] Newly released on Tuesday, April 16, 2024. By kneading cacao extract into it, we have created a quality that gives you a sense of depth in the chocolate flavor. In addition, we are particular about selecting cocoa powder that is low in acidity and brings out the flavor of cacao.
Release area: Nationwide / Contents: 11 pieces
Price: Open price ■Zero
This chocolate is made using Lotte’s unique technology, allowing you to fully enjoy the richness and deliciousness of this chocolate with no added sugar or sugar. It has a mellow melt in the mouth and a sweet, rich flavor.
Release area: Nationwide / Contents: 50g (5 bottles)
Price: Open price ■Zero 70% cacao
Although it has zero sugar and sugar, it has a mellow bitterness and richness. This delicious chocolate is made with Lotte’s unique technology and has an exquisite balance of sweetness and bitterness, even though it is 70% cacao.
Release area: Nationwide / Contents: 50g (5 bottles)
Price: Open price ■Zero sugar free chocolate
Bite-sized pieces of chocolate with a mellow melt-in-the-mouth texture and a sweet, rich flavor. It comes in a convenient pouch format so you can enjoy it anytime, anywhere.
Release area: Nationwide / Convenience stores and station kiosks only / Contents: 40g
Price: Open price ■Zero Sugar Free Chocolate Crisp
The fragrant baked biscuits are wrapped in rich chocolate, while maintaining the same quality as sugar and sugar-free*. You can enjoy the crispy texture and strong taste.
Release area: Nationwide / Contents: 28g
Price: Open price ■Zero chocolate (bag)
A thick, cube-shaped chocolate that can be enjoyed both by chewing and licking, with a mellow and rich flavor. Individually wrapped, perfect for those who want to eat small portions.
Release area: Nationwide / Contents: 84g
Price: Open price ■Zero Biscuit Crunch Chocolate Bar
An iced chocolate bar where you can enjoy the rich flavor of vanilla ice cream and the crunchy texture of biscuit crunch.
Release area: Nationwide / Contents: 75ml
Suggested retail price: 172 yen (tax included)
■Zero Biscuit Crunch Chocolate Bar Fragrant Roasted Matcha
An iced chocolate bar where you can enjoy the rich aroma of roasted matcha ice cream, the deliciousness of chocolate, and the crunchy texture of biscuit crunch.
Release area: Nationwide / Contents: 75ml
Suggested retail price: 172 yen (tax included)
■Zero ice cake
A sandwich ice cream where you can enjoy the rich flavor of vanilla ice cream and the moist and fluffy almond-scented cake.
Release area: Nationwide / Contents: 44ml
Suggested retail price: 172 yen (tax included)
■Zero parfait
You can enjoy two types of ice cream, vanilla and chocolate, even though it has zero sugar and sugar. It also contains whole grain biscuits and chocolate, making it a satisfying parfait ice cream. Release area: Nationwide / Contents: 152ml
Suggested retail price: Around 226 yen (tax included)
■Zero Sugar Free Biscuit
We have created biscuits with just the right amount of salt and a crunchy texture that are delicious for your body. It comes in an easy-to-carry pouch format so you can enjoy it anytime, anywhere. Release area: Nationwide / Contents: 26g
Price: Open price ■Zero Sugar Free Cake-Gateau Chocolat-
Smooth, chewy chocolate cream is sandwiched between soft and rich chocolate dough. A delicious cake that is full of dietary fiber. Release area: Nationwide / Contents: 8 pieces
Price: Open price ■Zero Sugar Free Cake-Strawberry Whipped-
A cute pink fluffy cake batter sandwiched with strawberry whipped cream. A delicious cake that is full of dietary fiber.
Release area: Nationwide / Contents: 8 pieces
Price: Open price ■Zero milk candy (bag)
A milk candy made with carefully selected Hokkaido cream that allows you to enjoy the rich taste of milk even with zero sugar and sugar. Release area: Nationwide / Contents: 50g
Price: Open price [NewJeans Profile]
NewJeans is a 5-member group consisting of MINJI, HANNI, DANIELLE, HAERIN, and HYEIN from ADOR. Under the differentiated production strategy of ADOR’s general producer Min Hee-jin, New Jeans, which debuted on July 22, 2022, started with the debut songs “Attention” and “HypeBoy”, followed by “Ditto”, “OMG”, ” “Super Shy” and “ETA” have swept the charts in Korea and abroad every time they have been released, gaining a syndrome-like popularity. Five songs have charted on the US Billboard’s main song chart “HOT 100″ so far, and the cumulative number of all New Jeans songs has been streamed nearly 4 billion times on Spotify, the world’s largest music streaming platform. NewJeans also has an exceptional presence in the album category. The three albums they have released so far have achieved consecutive million-seller status, with cumulative sales reaching 5.3 million copies.
With their 2nd EP ‘Get Up’, NewJeans reached number one on the Billboard 200 (August 2023) in the shortest time since their debut as a K-pop group (one year). Based on these global achievements, NewJeans will sweep the grand prizes at major music awards ceremonies in Korea in 2023, becoming the first K-POP artist to win the “2024 Billboard Women in Music Awards.” They have proven their global influence by winning awards one after another at leading music award ceremonies overseas, including the “Group Award.”
NewJeans will continue to be active in 2024. The double single will be released in Korea and Japan on May 24th and June 21st, respectively, and NewJeans Fan Meeting ‘Bunnies Camp 2024 Tokyo Dome’ will be held at Tokyo Dome on June 26th and 27th. With this, NewJeans will set a new record by performing at Tokyo Dome in the shortest period after debuting as an overseas artist.
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https://prtimes.jp/a/?f=d86324-46-a4760d988cc660bb6b27e1d1e9d17738.pdf More details about this release:
https://prtimes.jp/main/html/rd/p/000000046.000086324.html