LIFULL and Nikko City, Tochigi Prefecture conclude a “Comprehensive Collaboration Agreement on Regional Revitalization”
*View in browser* *LIFULL Co., Ltd.*
Press release: May 9, 2024
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LIFULL and Nikko City, Tochigi Prefecture conclude a “Comprehensive Collaboration Agreement on Regional Revitalization”
LIFULL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Yuji Ito, TSE Prime: 2120, hereinafter referred to as “LIFULL”), which works to solve social issues through business, will open its doors on Wednesday, May 8, 2024. Nikko City, Tochigi Prefecture (Mayor: Kokawa We have concluded a “Comprehensive Collaboration Agreement on Regional Revitalization” (hereinafter referred to as the “Agreement”) with Shoichi. Based on this agreement, both parties will work together to create related populations and jobs in Nikko City, promote immigration and settlement, and promote career advancement for families with children.
Signing ceremony (left: LIFULL Regional Revitalization Project CEO Yuta Okabayashi, right: Nikko City Mayor Shoichi Kokawa)
Nikko City is located in the northwestern part of Tochigi Prefecture and is blessed with rich nature. It has a rich natural landscape including Lake Chuzenji, Kegon Falls, and Mt. Nantai, and you can enjoy the beautiful scenery of each season. We are also putting a lot of effort into tourism, and many tourists visit Nikko’s shrines and temples, including Nikko Toshogu Shrine, which is registered as a World Heritage Site. On the other hand, population decline is an issue in Nikko City.
The population of Nikko City has been on the decline since peaking at 112,940 people in 1955, and has decreased by more than 18,000 people in the 25 years from 1975 to 2020.
In addition, Nikko City’s population continues to decline, with a declining birthrate and aging population, and the working-age population has also been decreasing rapidly since 1995. Future population projections also predict a critical situation, with the elderly population expected to fall below 30,000 by 2060 and make up more than half of the total population. As a result, there are concerns that not only will the fiscal situation deteriorate due to decreased tax revenue and increased social security costs, but also that local economies will stagnate and local communities will collapse due to labor shortages.
(Source: 2nd Nikko City Comprehensive Strategy for Revitalizing Towns, People, and Jobs
https://www.city.nikko.lg.jp/material/files/group/2/dai2kisougousennryaku.pdf )
Based on our knowledge of real estate and housing, the LIFULL Group operates the “LIFULL HOME’S Vacant House Bank” and the “LOCAL MATCH,” job creation for local child-rearing families, and office development where people with children can work together, “LIFULL FaM”, etc., and provide one-stop solutions for “people, goods, money, and money” related to regional revitalization. “LIFULL” is an initiative that Nikko City has been conducting since 2023 to support the development of female digital human resources.
FaM’s policy coincided with this agreement, which led to the conclusion of this agreement.
Under this agreement, Nikko City and LIFULL will work together to solve the issues faced by Nikko City, promote migration and
settlement, create a related population, recruit and develop human resources to solve local issues, and maintain sustainability by leveraging private sector know-how. This will lead to the effective use of vacant houses, etc., and the construction of matching functions.
As the first step in this agreement, we plan to hold a teleworker training course for households with children in Nikko City from June 2024.
* Cooperation matters based on this agreement *
* (* 1) Regarding dissemination of information to promote migration and settlement in Nikko City
(2) Matters related to hiring human resources to solve regional issues (3) Matters related to support for the activities of local
problem-solving human resources
(4) Matters related to the development of human resources who can solve regional issues
(5) Matters related to the disclosure and utilization of information on vacant houses, etc. for the improvement of living life in Nikko City
(6) Matters related to matching with urban companies or human resources who wish to utilize vacant houses, etc. in Nikko City (7) Matters regarding promotion of living in two regions
(8) Matters related to support for balancing childcare and work and promotion of digital human resource development
(9) Other matters related to regional revitalization of Nikko City
*What we are working on as LIFULL*
– Digging up vacant houses in Nikko City
・Promotion of living in two areas in Nikko City
・Support for recruiting local revitalization cooperation teams through LOCAL MATCH, etc.
・Implementation of skill improvement courses for families with children to work remotely
・Implementation of regional revitalization schools to develop human resources to solve regional issues
*Comment from Yuta Okabayashi, CEO of LIFULL Regional Revitalization Project* As a social enterprise, LIFULL Group is a corporate group that works to solve social issues through business.
After the coronavirus pandemic, more diverse work and living options have emerged in rural areas. “LIFULL” to support diverse choices “Regional Revitalization” is promoting initiatives aimed at building a new lifestyle in Japan from a unique perspective.
Based on this partnership agreement that we have recently concluded with Nikko City, we are working to create a related population and employment, promote immigration and settlement, and promote career advancement for families with children by taking advantage of Nikko City’s rich nature and tourism resources. I’ll be there.
* About LIFULL regional revitalization services *
“LIFULL Regional Revitalization” is leading regional revitalization in Japan with concrete solutions centered on the revitalization of vacant houses.
https://local.lifull.jp/
You can cross-search information on vacant houses and vacant land managed by local governments across the country by region,
characteristics, etc.
Site “LIFULL HOME’S Vacant House Bank”
https://www.homes.co.jp/akiyabank/
“LOCAL MATCH” is a local migration matching service that connects people and the future of their regions.
https://local.lifull.jp/caselist/localmatch/
“LIFULL FaM” creates jobs for local child-rearing families and creates offices where people can work with children
https://lifull-fam.com/
“LivingAnywhere Commons” is a multi-site community facility that realizes diverse living and working styles.
https://livinganywherecommons.com/
* About LIFULL Co., Ltd. (TSE Prime: 2120, URL: * * https://lifull.com/*