[Owned Co., Ltd.] Notice of release of Google update analysis report for the end-of-life industry [May 2024]
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Press release: May 9, 2024
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Announcement of release of Google update analysis report for the end-of-life industry [May 2024]
*Started distributing Google update analysis reports that show the latest algorithm research and trends*
Vector Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, Chairman and President: Nishie
Owned Co., Ltd. (Shinagawa-ku, Tokyo, CEO: Sho Ishii, hereinafter referred to as the “Company”), a subsidiary of Hajime Hajime (TSE Prime: 6058), is a Google website for the end-of-life industry that compiles SEO algorithm research and trends. We have released the May 2024 version of the “Update Analysis Report (77 pages in total)” for free.
Download the report for free
Contents of Google Update Analysis Report for May 2024
The topics of this Google update analysis report are as follows.
* ・March 2024 update ・What is a core algorithm update? ・What is a spam update? ・Characteristics of the March 2024 update
・Impact of Google updates on the end-of-life care industry
・Countermeasures for Google updates in the end-of-life care industry ・Countermeasures for this Google update
・Things to check again with this Google update*
In March 2024, Google released a “core algorithm update” and a “spam update” at the same time. This is the first time in four months since the last core update ended. Also,*
The rollout of this Google update completely ended on Friday, April 19, 2024*. Google adjusts its search algorithm on a daily basis. Among these, Google updates have particularly large fluctuations, and if you do not catch the changes and take measures, your search rankings will drop without you even realizing it, leading to a decline in the number of site traffic and sales. In addition, through this report, you can understand in detail the features and countermeasures of this update. Google’s official blog “*New ways to deal with spammy, low-quality content on search*” explains:
* “This update, combined with previous efforts, will reduce the total amount of low-quality, unoriginal content in search results to 40% expected to be reduced. ”*
In addition to core algorithm updates, the simultaneous rollout of spam updates is expected to result in sharper fluctuations in rankings. This report presents our thoughts on changes in rankings and countermeasures due to the Google update, which was rolled out on Friday, April 19, 2024.
“The Impact of Google Updates on the End-of-Life Industry” provides a detailed explanation of the impact of updates based on specific examples. Also pay attention to SEO information such as the
characteristics of updates and countermeasures for Google updates in the end-of-life care industry.
March 2024 Update Features
The March 2024 update is a complex one that includes many core system improvements, including a complete update of multiple systems with core algorithm updates and the integration of the Helpful Content system into the ranking system.
Typically, updates are rolled out in about two weeks, but this update took longer than usual to fully roll out, about a month and a half. In addition to the core algorithm update, there are also other spam-related changes, including the simultaneous rollout of spam updates and the publication of new spam policies.
Therefore, this update is expected to cause a larger change in ranking than usual, so it is necessary to accurately understand the
characteristics of the update and consider appropriate SEO measures through post-update analysis.
Through this report, you will be able to understand in detail the following features of this update:
* – Fully updated multiple systems with core algorithm update – Helpful content system integrated into ranking system
– Simultaneous deployment of spam update in addition to core algorithm update – Publication of new policy regarding spam at the time of spam update
・Publishing Q&A regarding Helpful Content*
Impact of updates on the end-of-life industry
Due to the Google update completed in April 2024, traffic on various sites in the end-of-life care industry has changed. This update positively impacts sites that reflect the following:
* ・It has become possible to accurately capture users’ search intentions ・SEO measures in terms of UI and UX are becoming more important*
A column-type site refers to an information site that has many articles. In the end-of-life industry, * “Funeral expenses,” “Memorial services,” and “Inheritance procedures” *
Refers to sites that have created content that corresponds to search keywords such as.
Database-type sites refer to UGC sites created and generated by general users, such as EC sites with a lot of data, information posting sites such as recruitment, real estate, and gourmet sites, and Q&A sites. In the end-of-life industry, sites that post information on various graves, funeral homes, and funeral companies are database-type sites. *
This site corresponds to search keywords such as “Tokyo funeral” and “〇〇 funeral home”*.
This report provides detailed explanations of changes in each site after a Google update based on specific examples.
Detailed explanation of the impact of updates on the end-of-life care industry based on case studies
We compare sites that experienced traffic changes before and after an update, and provide detailed explanations of examples of differences analysis for column-type sites and database-type sites.
Through this report, we found that * “user search intentions are being accurately captured” and “SEO measures in terms of UI and UX are becoming increasingly important” *
You can understand in detail what it specifically means.
Update measures in the end-of-life industry
Our SEO consultant explains Google’s update measures in an analysis report. * Post-update analysis concept* ・*Specific actions based on the analysis results of this update*
Introducing. It also introduces basic knowledge that is an essential foundation for analyzing Google updates.
If you don’t have a basic understanding of Google’s update measures, no matter how many measures you take, they may not be effective, so if you are already implementing SEO measures, you will need to reconsider them.
This is recommended for those who are thinking of starting SEO measures.
Download the report for free
Other research reports
*Funeral industry SEO analysis ~Input edition~ [April 2024]* URL: https://prtimes.jp/main/html/rd/p/000000023.000126079.html
*Funeral industry SEO analysis ~Output~ [April 2024]*
URL: https://prtimes.jp/main/html/rd/p/000000024.000126079.html
* Google update news for the end-of-life industry [March 2024] * URL: https://prtimes.jp/main/html/rd/p/000000015.000126079.html
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* ~About digital marketing support~*
We support clients to increase the value of their businesses through digital marketing support, focusing on legacy areas related to people’s lives such as medical care, healthcare, and life ending. Each client’s specialized team provides comprehensive support from planning to implementation of digital marketing, including advertising operations, SEO, and SNS, with the aim of acquiring new customers and maximizing customer value.
* ~ About Owned Co., Ltd. (* * https://owned.co.jp/ *
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