Avex USA makes strategic investment in US management company S10 Entertainment
*View in browser* *Avex Co., Ltd.*
Press release: May 9, 2024
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Avex USA makes strategic investment in US management company S10 Entertainment *Entering global artist management business/Aiming to accelerate overseas expansion of Japanese artists*
Avex USA Inc. (Headquarters: California, U.S.A., President and CEO: Naoki Nagata, hereinafter referred to as AUI) is an American management company, S10
Entertainment (Headquarters: California, USA, Founder & CEO: Brandon Silverstein (hereinafter referred to as S10, Brandon) has made a strategic investment.
To date, AUI has been promoting three businesses in the United States: music publishing, labels, and corporate venture capital. Through this strategic investment, AUI will enter the management business and expand its overseas business portfolio, thereby accelerating the globalization of the Avex Group and the overseas expansion of artists.
S10 is Myke
We are an up-and-coming management company that is attracting a lot of attention in the United States, with a track record of leading artists such as Towers, Normani, and Anitta to become global hit artists. Founder and CEO Brandon was selected by the American music magazine Billboard as a 2023 “Power
Players’ Choice
Award, and is highly regarded as one of the most influential young entrepreneurs in the American music industry today. In addition, S10 is a member of Roc, a major American management company to which Jay-Z and Rihanna, who have won 24 Grammy Awards, belong.
The company was co-founded with Nation and has leveraged its business platform to achieve rapid growth in recent years.
AUI and S10 are Justin Bieber’s “Peaches ft. Daniel Caesar,
Harv, who produced “Giveon,” Jasper Harris, who produced Tate McRae’s “greedy,” and Doja Cat’s “Agora.”
We have built solid relationships and a track record through various collaborations, including music publishing joint venture agreements with many global hit makers such as GENT!, which produced “Hills”. Based on its long-standing cooperative relationship with S10, AUI has made a strategic investment in S10, aiming for further growth of S10’s management business and collaborative synergies in global artist development.
With this strategic investment, AUI will
Through our partnership with Nation, you will have access to global top-class management services and networks. Through this, we aim to further strengthen the overseas expansion of Avex artists and create global hits. In addition, when S10 artists expand into the Asian market, Avex, which has an extensive business base in this region, will become a partner and aim to jointly maximize artist value.
Avex announced its medium-term management plan “AVEX VISION” in May 2022. 2027*1, we have set a key strategy of “Aiming to discover and develop IP*2 that will be loved in diverse regions and fields.” Through strategic investment in S10, we will further accelerate our global strategy and aim to expand our business in the global market.
*1: Avex has formulated its corporate philosophy: “We will continue to challenge the possibilities of entertainment. We believe in the infinite creativity of people, and together with diverse talents we will deliver excitement to the world. And we will create a prosperous future.” , the medium-term management plan “avex” announced in May 2022 based on our corporate philosophy.
Vision 2027, we are promoting the key strategy of “Aiming to discover and develop IP that will be loved in diverse regions and fields.” *2: IP stands for “Intellectual
“Properties” refers to intellectual property.In the entertainment field, IP refers to copyrights related to artists, talents, songs, anime/video works, characters, games, etc.
* ■Comment from AUI President and CEO Naoki Nagata*
We have achieved great success with Brandon in recent years and built great mutual trust in the process. We believe that expanding our partnership was a natural progression as our respective companies have many similarities in their DNA. Brandon,
Jay Brown and Roc
We’re also grateful that Nation has welcomed us into the family, and we’re excited to create something truly unique and impactful through this partnership.
* ■S10 CEO Brandon Silverstein Comment*
I feel incredibly fortunate to have globally-minded partners like Jay Brown, Jay-Z, and the Roc Nation family. Adding the Avex team to our management ecosystem, following the immense success I’ve had with Avex in our publishing venture, was a natural progression in deepening our ever-growing relationship. Naoki Osada and the global Avex team are a true force of nature, and I am very excited about our next steps together and the limitless potential for global opportunities that our collaboration with S10, Avex, and Roc Nation opens.
Jay Brown, Jay-Z, Roc
The Nation family is globally minded and we feel extremely fortunate to have such partners. We have had a very successful publishing joint venture with the Avex team in the US. We believe their subsequent addition to our management ecosystem is a natural progression that further deepens our ever-evolving relationship. Naoki Nagata and Avex’s global team are a real force, with S10, Avex, Roc
I have high hopes for the limitless possibilities on the global stage that will be opened up by the collaboration between the three Nation members.
* ■Roc Nation Co-Founder and Vice Chairman Jay Brown Comment* Joining forces with Avex perfectly extends the S10 and Roc Nation family. Both Brandon and Avex are innovators, and this partnership offers endless possibilities and opportunities
By joining forces with Avex, S10/Roc
The Nation family has great expansion. Brandon and Avex are both innovators, and we believe this partnership will create endless possibilities and opportunities.
* [About S10 Entertainment] *
Brandon Silverstein and Roc
An artist management company based in Los Angeles and New York, co-founded by Nation. Our artist Myke
He has a track record of developing multiple artists into global top artists, such as Towers’ song reaching number one on Spotify’s global chart. CEO Brandon is Billboard’s 2023 “First
A talented young manager who has received a lot of attention in the American music industry, having been selected for the Power Players’ Choice Award.
S10 Entertainment: https://www.s10e.com/
Instagram: https://www.instagram.com/s10/
* [About Roc Nation]*
A major American management company (headquartered in New York, USA) founded in 2008 by famous rapper Jay-Z. Artists include Rihanna and Megan
Thee
Many top global artists are on board, including Stallion. In addition to management business, we are developing a wide range of businesses such as labels, music publishing, and sports. An entertainment company that represents the American music industry and has been a driving force in pop and hip-hop culture in the United States since its establishment.
Roc Nation: https://www.rocnation.com/
Instagram: https://www.instagram.com/rocnation/
* [About Avex USA] *
Established in Los Angeles, USA in 2018, we started our North American business with the aim of creating new content IP in the global market. “Avex” is equipped with a recording studio and production facilities. Based in “House”, we have formed a unique community that combines creativity and innovation, where top-level writers, artists, and music tech startups come and go.
Avex USA’s music publishing business, “Avex USA Publishing,” has released Justin Bieber’s smash hit “Peaches ft.
Daniel Caesar
In 2021, he signed an exclusive music publishing contract with composer “Harv” who produced songs such as “Giveon”. In addition, the record label “SELENE” launched as a new business operates a
next-generation label business focused on Generation Z. “Future of Music Investment
The Fund invests in cutting-edge music startups around the world with the aim of creating future new markets and IP in the music and entertainment field.
Avex USA: https://avex.com/us/
Instagram: https://www.instagram.com/avex_usa/
* [Avex Corporate Site/SNS] *
Corporate site: https://avex.com/jp/ja/
X: https://twitter.com/avex_pr
Facebook: https://www.facebook.com/avex.official
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