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Home » Co., Ltd. x long-selling picture book “Nenaiko Dareda” collaboration cookie cans will be o n sale from May 13th! Co., Ltd. x long-selling picture book “Nenaiko Dareda” collaboration cookie cans will be o n sale from May 13th! Co., Ltd. x long-selling picture book “Nenaiko Dareda” collaboration cookie cans will be on sale from May 13th!
…… Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Yuki Takahashi), which operates the cake and sweets specialty mail order site “,” has published the picture book “Nenaiko Dareda” (author/author). Original cookie tins in
collaboration with Illustrator: Keiko Sena, Publisher: Fukuinkan Shoten (published in 1969) will be on sale from Monday, May 13, 2024.
[Image 1:×630.jpg] The story “Nenaiko Whoreda” has been loved for more than 50 years since its first edition was released in 1969.
From May 13th (Monday), we will be selling original cookie tins with the motif of the “Nenaiko Dareda” picture book. Not only the can packaging, but also the cookies that come out after opening the lid are filled with cookies modeled after the main characters that appear in the picture book. has collaborated with the picture book “Nenaiko Dareda”, which is very popular among children, based on the idea that “we want children and their families to enjoy delicious food together”. We are particular about the ingredients, and the cookies inside are free of wheat, eggs, and milk. We aim to create products that are suitable for small children, and do not use preservatives, fragrances, or coloring agents. The “Purple Sweet Potato,” “Spinach,” and “Pumpkin” flavored cookies use vegetable powder, but the flavors are easy to eat even for children who don’t like vegetables. We also paid special attention to the crispy and melting texture so that even small children can easily eat it.
It will also be sold as a set with the picture book. After reading the picture book with your child, enjoy the “Nenaiko Dareda” cookies while talking with your child and parent.
We will continue to expand our product lineup while taking into account the diversifying needs of our customers. Through the sweets we deliver, we will provide more happy moments to our customers, not only for birthdays and anniversaries, but also in various everyday situations.
Product Summary
“Nenaiko Whoreda” single item
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“Who is Nenaiko?” Picture book set
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・Single item: 3,000 yen (tax included) *Shipping not included ・Picture book set: 3,880 yen (tax included) *Shipping not included Size: 124mm x 124mm x 42mm
○Original cookie cutters (6 types)
・Ghost (plain)…4 pieces
・Children (plain)…4 pieces
・Clock (spinach)…4 pieces
・Owl (cocoa)…4 pieces
・Black cat (black cocoa)…4 pieces
・Mouse (purple sweet potato)…4 pieces
○Star cookies (pumpkin)…8 pieces
Number of sheets: 32 sheets (total)
Sales page:
Single item:
Picture book set:
About “Who is Nenaiko?”
(C) Keiko Sena 1969
What is, a mail order site specializing in cakes and sweets?
[Image 4:×116.jpg] Since January 2017, we have been operating, a mail order site specializing in cakes and sweets. Based on our mission of “raising the temperature of your heart with sweets,” we deliver sweets that we would want to eat or give to someone. Currently, there are 1.5 million members, over 1,700 member stores, and a lineup of 8,000 products. In order to provide value that goes beyond the platform, we also develop new products using technology and provide branding support to member stores.
About Co., Ltd.
Company name: Co., Ltd.
Representative: Representative Director Yuki Takahashi
Head Office: 1503 Nishi-Shinjuku Mitsui Building, 6-24-1
Nishi-Shinjuku, Shinjuku-ku, Tokyo
Establishment date: April 23, 2009
Number of employees: 62 people (including part-time workers) Fiscal year end: December
Contact information for product inquiries Customer Support
Email address:
*24-hour reception. We will respond to your inquiries in the order they are received after confirming their content.
More details about this release: