Eyes Co., Ltd.
Eyes Co., Ltd. acquires cosmetics and beauty information site “COSMEbi” ……
Eyes Co., Ltd. (Location: Shibuya-ku, Tokyo, President and CEO: Noriyuki Fukushima, TSE Growth: 5242, hereinafter referred to as Eyes) is Lapla Co., Ltd. (Location: Fuchu City, Tokyo, President and Representative Director: Masaki Kawashima, hereinafter referred to as Lapla). We would like to inform you that we have reached an agreement to acquire COSMEbi, a cosmetics and beauty information site operated by ).
[Image 1: https://prtimes.jp/i/5365/344/resize/d5365-344-a9c44c94e23cd27ef91c-0.png&s3=5365-344-304797da8f1b99e4d7eb0b283494eb26-1280×720.png ]
background
COSMEbi is an information site where you can search and compare cosmetics based on the concept of “I can love you both on and off.” Users tend to be in their late 20s to early 40s with a high level of interest in beauty.
[Image 2: https://prtimes.jp/i/5365/344/resize/d5365-344-795ff9abaf091ec6e71e-1.png&s3=5365-344-361fe03d0bc286f5c98640dc890d3a1c-432×80.png ]
On the other hand, Eyes operates the word-of-mouth marketing platform “Trami”, which has approximately 140,000*¹ members, mainly ordinary women in their 20s to 40s. This service allows members to experience the client’s products and services and publish word-of-mouth reviews (information dissemination) on SNS, which helps spread awareness and improve search strategies. Among companies that provide products and services for general users, our main clients are cosmetics
manufacturers.
[Image 3: https://prtimes.jp/i/5365/344/resize/d5365-344-dcbe8c35fe771ddcd0ef-2.jpg&s3=5365-344-ba0bc82ad08a6859bca866039773a031-1000×261.jpg] the purpose
Based on the high affinity between COSMEbi and Tramy, the acquisition of COSMEbi will expand marketing solutions for cosmetics
manufacturers, who are Tramy’s main clients, and strengthen our ability to meet their needs.
Click here for inquiries regarding COSMEbi▼
https://www.eyez.jp/inquiry/?a=pt
・Official website: https://www.cosmebi.jp/?a=pt
・App download
iOS: https://apps.apple.com/jp/app/id1635265605
Android: https://play.google.com/store/apps/details?id=jp.cosmebi ・Official Instagram: https://www.instagram.com/cosmebi_jp/
・Official X: https://twitter.com/COSMEbi_jp
Although we anticipate that the impact of this matter on our business performance will be minor, we will promptly announce any matters that should be announced.
[About Eyes Co., Ltd.] Aiz Co., Ltd. is a marketing company
established in 2007 that provides multiple unique services. We operate word-of-mouth marketing “Tramy” and Japan’s No. 1*² advertising industry portal site “Media Radar.” In 2022, we won the technology company growth rate ranking “Technology Fast 50 2022 Japan”. Listed on TSE Growth on December 21, 2022. (Stock code: 5242)
・Location: 7th floor, Shibuya Prestige, 3-12-22 Shibuya, Shibuya-ku, Tokyo 150-0002 ・Establishment date: February 14, 2007 ・Representative: Noriyuki Fukushima, Representative Director and President ・Corporate site URL: https://www .eyez.jp/
*¹As of October 1, 2023
*² Survey contractor: Tokyo Shoko Research Co., Ltd. Survey period: September 2023
More details about this release:
https://prtimes.jp/main/html/rd/p/000000344.000005365.html