Baslier
Fun bath salts and rainbow colored bath salts! ? A big survey of “nice to have” items! Survey results regarding bath salt use [Part 2] ……
We would like to inform you of the results of a survey regarding bath additives conducted by Bathlier Co., Ltd. (Abiko City, Chiba Prefecture, Representative Director: Takeshi Matsunaga (hereinafter referred to as Bathlier)), which plans, develops, and sells (internet sales) related to baths.
Related article: https://www.bathlier.com/media/survey/bathsalt_09/
[Image 1: https://prtimes.jp/i/50030/312/resize/d50030-312-309cf9d117b88b35b582-0.jpg&s3=50030-312-359975963fafc037ee544c0ba68a4c2e-760×600.jpg] Part 1 of a major survey of 19,000 people regarding bath salts revealed how many people actually use bath salts, how often they use them, and the actual usage status of bath salts, including the reasons for not using them and the reasons for using them. We have introduced the results of our survey.
In this Part 2, we will analyze the effects of choosing bath salts and the shape of your choice. We also heard some interesting opinions about how it would be nice to have bath salts like this.
The key point when choosing a bath salt is its effectiveness.
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When choosing a product, efficacy was by far the most important factor, with 47% of people choosing this. Other than this, many people cite price and scent as important points.
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Looking at the differences between men and women, there was a large difference, with more women citing scent, effect on the skin, and texture as important points.
Are bath bombs not popular among older age groups?
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When asked about their favorite shape, more than 30% of them chose tablet or powder type. Tablets are low-priced tablets from major manufacturers that are sold at supermarkets and pharmacies, so they are popular because they are easy for anyone to use on a daily basis, and because they are fun to foam. It is thought that there is. Regarding powder, it is thought that this image became the standard because the first bath salt commonly sold in Japan was in powder form (Yakusho-to).
[Image 5: https://prtimes.jp/i/50030/312/resize/d50030-312-d126dd1b3e8b3bba1793-4.png&s3=50030-312-428697ffa6f98c71dc622d7ec2102408-709×337.png ]
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Looking at the differences by age group, there are differences in the standard forms of bath bombs such as tablets and powders, but the difference is most noticeable in bath bombs.
Bath bombs were cited by 24.44% of young people in their 20s and under, but 2.61% of people in their 60s and above, a difference of more than 20%. The history of bath bombs is still new, and LUSH first developed them in 1989, so older people may not be familiar with them. Are there any bath salts like this? “It would be nice to have” things Next, we would like to introduce some of the bath salts that people mentioned in the survey, saying they wish they had such bath salts. ・Drinkable bath salts
-Color changes depending on temperature
・You can have good dreams
・Bath additives for cold baths
– Something shaped like a Japanese map puzzle
・It has a diet effect just by entering it.
・Lower blood pressure
・Bath salts that replenish muscle nutrients
・Color and smell change depending on your body condition etc. ・Although it contains petals, it disappears when draining water. ・Products whose color and scent change during use
・Things that can be expected to improve your physical condition Many people expressed expectations that it would have positive health benefits, such as lowering blood pressure and improving physical condition. In addition to that, there were many interesting ideas such as those that were both convenient and entertaining.
Among them are products that are already on sale, such as “bath additives that make it easier to remove dead skin cells,” “colorless and transparent with just a scent,” “powder foaming bath
additives,” “rainbow colors,” and “can be washed with hair.” I was there.
This article introduces these products, so please take a look at them as well. Survey overview
Survey period: December 20, 2023 to January 19, 2024
Survey area: Tokai region (Aichi, Mie, Gifu, Shizuoka, Nagano) Research method: Internet
Survey target: 19,545 men and women interested in baths
Number of valid answers: 19545
Related article
Fun bath salts and rainbow colored bath salts! ? A big survey of “nice to have” items! Survey results regarding bath salt use [Part 2] https://www.bathlier.com/media/survey/bathsalt_09/
Company Profile
■Company name: BATHLIER Co., Ltd. ■Representative: Takeshi Matsunaga, Representative Director ■Establishment: August 1, 2008 ■Location: 1-7-20 Shibasakidai, Abiko City, Chiba Prefecture 270-1176 BATHLIER ■TEL: 04-7183 -3252■URL: https://www.bathlier.co.jp■Email:
info@bathlier.co.jp■Business description: Planning, manufacturing, and sales of bath supplies■In charge: Agikawa/Kanasaka
More details about this release:
https://prtimes.jp/main/html/rd/p/000000312.000050030.html