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Home » A seminar titled “Evolution of Audio Media and Business Strategy” will be held on June 24, 2024 (Monday) by So Hasegawa, Director of Media Innovation Research, Dentsu Media Innovation Lab, Dentsu Inc.!!

A seminar titled “Evolution of Audio Media and Business Strategy” will be held on June 24, 2024 (Monday) by So Hasegawa, Director of Media Innovation Research, Dentsu Media Innovation Lab, Dentsu Inc.!!

New Social System Research Institute Co., Ltd.
A seminar titled “Evolution of Audio Media and Business Strategy” will be held on June 24, 2024 (Monday) by So Hasegawa, Director of Media Innovation Research, Dentsu Media Innovation Lab, Dentsu Inc.!! The New Social Systems Research Institute (SSK), which plans and holds business seminars, will hold the following seminars.
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──────────── [SSK Seminar] ────────────
[Possibilities of audio as next-generation media]
Evolution of audio media and business strategy
~Usage patterns and market trends deciphered from data~
──────────────────────────────
[Seminar details]
https://www.ssk21.co.jp/S0000103.php?spage=pt_24309
[Teacher]
Dentsu Inc. Dentsu Media Innovation Lab
Mr. So Hasegawa, Director of Media Innovation Research
[Date and time]
Monday, June 24, 2024 1:00pm to 3:00pm
[How to attend]
■Venue attendance
SSK seminar room
4F, Xymax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo ■Live streaming (Zoom webinar)
■Archive distribution (2 weeks, you can watch as many times as you like) [Key lecture content]
In Japan’s advertising expenditures in 2023, radio advertising expenditures have increased for the third consecutive year. Even before the coronavirus pandemic, many digital services have appeared as various peripheral technologies such as content, devices, and platforms have evolved, and audio media including radio broadcasting has been attracting attention.
We will use survey data to clarify the actual state of audio media usage, and introduce new initiatives by broadcasters, digital platform operators, advertisers, etc.
1. The evolution of audio media technology has progressed in multiple layers. 2. Actual status of audio media usage before and after coronavirus 3. Use of audio media that blends into daily life scenes deciphered from survey data
4. Movement around radio broadcasting stations
5. Trends in new audio media operators
6. New initiatives in advertising and marketing
7. Q&A/business card exchange
[Image: https://prtimes.jp/i/32407/3205/resize/d32407-3205-6f2f4b605f91e8cbf2c4-0.png&s3=32407-3205-ab0ec9130d9cacb494ba6a0410728351-499×337.png ]
[Contact information]
New Social System Research Institute
Xymax Nishi-Shimbashi Building 4F, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo Email: info@ssk21.co.jp
TEL: 03-5532-8850
FAX: 03-5532-8851
URL: https://www.ssk21.co.jp
[About New Social Systems Research Institute (SSK)]
New Social Systems Research Institute (SSK) was established on December 6, 1996, and for over 27 years since its establishment, our main business has been providing information services by planning and holding approximately 500 business seminars for corporations each year.
SSK seminars provide high-level management strategy information, marketing information, and
Our aim is to quickly provide technology information, etc. and contribute to the creation of business opportunities.
In addition, we are developing a variety of businesses centered on the seminar business.
Seminar planning and management agency services, instructor dispatch, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, seminar on-demand sales, etc.
We provide the information and services necessary for the success and expansion of your business.
SSK always disseminates cutting-edge information and continues to be a strategic partner for our customers.
More details about this release:
https://prtimes.jp/main/html/rd/p/000003205.000032407.html



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