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Home » Participating in the “Pride Action 30” project as an “Ally hotel” where customers can stay in their own way

Participating in the “Pride Action 30” project as an “Ally hotel” where customers can stay in their own way

Participating in the “Pride Action 30” project as an “Ally hotel” where customers can stay in their own way

*View in browser* *Tokyu Hotels*
Press release: June 3, 2024
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Participating in the “Pride Action 30” project as an “Ally hotel” where customers can stay in their own way
*Rainbow sweets will be on sale from Monday, June 3, 2024 during Pride Month* See details * HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel (Shinjuku-ku, Tokyo, General Manager) Katsushi Nishikawa) is celebrating the “Pride Month” in June, which aims to raise awareness of the rights of sexual minorities such as LGBTQ+.
On the occasion of “Pride Month”, a corporate alliance project “Pride Month” is being organized by Pride House Tokyo and Panasonic Connect Co., Ltd.
We will participate in “Action 30” and promote activities aimed at increasing understanding of LGBTQ+ people and expanding the collective term “Ally”, which refers to people who act together as allies to LGBTQ+ people. *

As part of the various diversity and inclusion initiatives that our hotel promotes based on our brand concept, following our participation in Japan’s largest LGBTQ+ related event “Tokyo Rainbow Pride 2024” in April, we will be promoting gender diversity in June. Celebrate and respect “Pride Month”
We will be participating in the “Pride Action 30” project.

“Pride Action 30″ is a collaboration between Pride House Tokyo, a specified non-profit organization, and Panasonic Corporation. This is a business alliance project planned by Connect Co., Ltd., in which 20 Ally companies and organizations collaborate to present 30 actions that demonstrate understanding and support for LGBTQ+ people, and encourage implementation. This is an activity that provides an opportunity for everyone to learn together. For 30 days in June, we will propose 30 actions to encourage people to take one action at a time in a newspaper advertisement on June 1st, and information will be disseminated on the hotel’s official SNS.

The “actions you can start right now” include things you can do to incorporate rainbows into your daily life as Ally. Our hotel is the only hotel business among the Ally companies and organizations that support the hotel, and is the only hotel in the hotel business that operates the JAM17 Hotel directly managed by the hotel.
DINING”, a rainbow-themed sweet “Rainbow Melty Fondant Chocolat” We will sell “Cloud Popsicles” and provide an opportunity to take action with nature through food.

In addition, during Pride Month, Tokyu Kabukicho Tower will be lit up in rainbow colors.The International LGBTQ+ Travel Association: International, a travel industry organization targeting the LGBTQ+ market, of which our hotel is a member.
LGBTQ+ Travel Association
(IGLTA) badge will be worn. As a hotel that promotes diversity and serves as a base for a diverse range of customers, we recognize that LGBTQ+ is one of the many individualities that make up our diversity, and we aim to enable our customers to stay in their own way. We will continue to promote this.

*About “Pride Action30” initiatives*
On the hotel’s official Instagram and LinkedIn, the staff will post about their activities from June 1st (Sat) to June 30th (Sun). “Pride Action30” special site
https://connect.panasonic.com/jp-ja/brand/prideaction
(Panasonic Connect Co., Ltd. URL)
https://pridehouse.jp/prideaction
(Pride House Tokyo URL)
HOTEL GROOVE SHINJUKU official SNS
Instagram: https://www.instagram.com/hotel_groove/
LinkedIn: https://www.linkedin.com/company/hotel-groove-shinjuku/

*Rainbow sweets sales overview*
* Rainbow Melty Fondant Chocolate Cloud Popsicle *

Store provided: JAM17 DINING
Available from: June 3rd (Monday)
Offer time: 11:30-22:00 (last order 21:00)
Price: 1,800 yen (service charge and consumption tax included) We will prepare a popular dessert with rich chocolate melting from the inside, arranged in time for Pride Month. A vivid rainbow that looks like a clear sky was drawn using the rotation of a record player, and a popsicle that resembled fluffy clouds floating in the sky was added.

*Store overview*
* JAM17 DINING *
Dining with a GROOVE feel that stimulates all five senses in a lively atmosphere with an open kitchen. The proud stone oven located in the center of the kitchen is characterized by its gentle, high heat. Including fresh Miura vegetables delivered directly from the farm, we incorporate ingredients produced around the Kanto region that value the four seasons of the region, and you can enjoy dishes that are cooked in a stone oven to lock in the flavor.
Business hours: 11:30-22:00 (L.O. 21:00)
Number of seats: 132 seats (up to 15 people per room in private rooms) ※The photograph is an image.
*The displayed amount includes service charge (13%) and consumption tax (10%). *The menu may change depending on the availability of ingredients. *The information contained in this press release is current as of the date of announcement. Please note that the information may differ from the latest information.
*About this release details*
https://prtimes.jp/main/html/rd/p/000003173.000005113.html

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