Adidas Japan Co., Ltd.
[Speed is paramount] For those who compete with instantaneous speed. Adidas soccer cleats “F50” worn by soccer speed stars are back for modern speed players
Advance sale from 17:00 on Monday, June 3, 2024, general sale from Monday, June 10, 2024 ~A meet and greet with Takefusa Kubo will also be held at the launch event for the release of F50~
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Adidas Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Ayako Kosazuma) is proud to announce the new model of the F50 soccer cleats that give you the power to change everything in an instant.
Some products will go on sale in advance at the adidas online shop and adidas app from 17:00 on Monday, June 3, 2024, at adidas directly managed stores from Tuesday, June 4, and each item will go on sale from Monday, June 10, 2024. It will be released sequentially at Adidas dealers.
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https://shop.adidas.jp/item/?sport=football&category=footwear&collection=f50&order=1 The F50 was introduced in 2004 with the purpose of giving players explosive speed, and has been worn by various players including Lionel Messi. Innovations in football shoes include models that cover the laces, TUNiT, which can be adjusted to suit the player’s
characteristics and pitch conditions, and a series with the ADIZERO concept that enhances the sense of unity with the foot. We have created a model that brings It was brought to an end in 2015, but will be revived this year, marking the 20th anniversary of its debut. The “F50”, which is re-introduced as a new speed franchise of Adidas soccer cleats, uses a fiber touch upper and an external heel counter to reduce weight. A tunnel-shaped compression fit tunnel shoe tongue made of stretchable material placed to cover the midfoot and reinforced with TPU provides a better fit and hold. In addition, strategically placed three-dimensional textured lines and a sprint web contribute to ball touch and control when the ball is at speed. In addition, to celebrate the release of the F50, we will be holding a launch event, “Adidas Football Presents Take Talk! F50 Edition,” with Takefusa Kubo as a guest, on June 12th (Wednesday).
At this event, in addition to introducing the “F50” product, we will also feature the appearance of an F50-spec supercar, which is the origin of the “F” name, a special production that uses holograms to express speed, and hear stories about Kubo’s spikes. A meet and greet with Takefusa Kubo will also be held for those selected by lottery. As part of this event, we will be holding a selection called “THE FAST,” which is a collection of the speed of the U-16s. Players selected as outstanding players will participate in the “Development Age Support Project JFA Adidas DREAM ROAD”.
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About “F50”
[Image 3: https://prtimes.jp/i/3301/953/resize/d3301-953-82882be2fb48336a2864-4.jpg&s3=3301-953-4e163394289232960051d01348ccd07f-2560×1440.jpg] Adidas Football offers “COPA” for players who captivate with their softness, “PREDATOR” for players who win with decisiveness, and “X” for players who win with instantaneous speed. We have developed three franchises called “X”.
And this time, the “F50”, which was loved by the speedsters of the football world from 2004 to 2015, has been replaced by the
speed-specialized franchise “X”, and has evolved for the speed to control the situation, and in an instant. After 8 years, the Speed Franchise, which aims to give you the power to change everything with the speed of your dreams, will be re-released with a new look for modern speed players.
The “F” in “F50” is named after the initial letter of “Formula,” which is a symbol of speed and the origin of F1 racing. Then, in 1954, at the final of the 1954 FIFA World Cup (TM) held in Switzerland, players from the West German national team wore Adidas shoes with replaceable studs on a muddy pitch, and the Hungarian national team, which was hailed as invincible at the time, The number “50” was adopted because it appeared in 2004, 50 years after the winning “Miracle of Bern”. In 2024, 20 years after its birth, the F50 will be reborn as a successor to the F50 by speed players looking to the future. Technology of “F50″
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Point 1. Compression fit tunnel tongue
Tunnel-shaped tongue with strategically reinforced TPU material placed over the midfoot to improve fit and hold.
Point 2. Fiber touch upper
Lightweight material upper designed to provide support where you need it. Point 3. Sprint Web
Strategically placed 3D textured lines contribute to ball control even when you touch the ball at speed.
Point 4. Sprint frame 360
A structure that provides rigidity to the midfoot area and expands energy return. Additionally, an external heel counter integrated into the outsole increases stability, contributing to acceleration and speed in all directions. Built-in foam in the forefoot provides additional acceleration and speed in all directions.
Comments from players wearing “F50”
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Comments worn by Takefusa Kubo
In soccer, instantaneous speed and touch with the ball greatly influence the fate of the match. The F50’s were light and had a good fit, making them feel like they were being wrapped around me, and I felt like I could run across the pitch when I dribbled. These are a pair of shoes that will be useful even when playing at high speed.
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Comments worn by Yuse Sugawara
When I tried on the new F50, I was surprised at how light it was. When cutting in from the side, it is important to play with a sense of speed. It’s very reassuring to be able to play in the season wearing the F50, which gives me great speed.
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Comments worn by Takuma Asano
The sole has a sense of stability, so you can use the power of the spikes when dribbling past your opponent at a moment’s speed or when sneaking behind.
For someone like me who uses speed as a weapon, I think the F50 will become my partner.
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Comments worn by Hinata Miyazawa
In soccer, it is important to use speed to connect the ball to the goal. When I tried on the F50, I found it easy to control the ball even in plays where a sense of speed is important, and I thought, “This is a spike that specializes in speed.”
This summer, I want to do my best so that the day will come when all the girls playing soccer all over Japan will want to wear these cleats.
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Aoba Fujino wearing comments
The most important thing when playing is to not get lost. It is important to be conscious of speed in order to quickly choose the next action. The F50 is attractive for its light feel and stable sole, and I think it’s a very suitable spike for playing to avoid getting lost. I want to run through the summer tournaments with “F50”!
Players scheduled to wear “F50”:
Yuto Iwasaki / Shinji Kagawa / Sei Kato / Mizuki Saito / Shunya Sakai / Masashi Sasaki / Ryunosuke Sato / Keigo Tsunemoto / Teruto Nakagawa / Shinya Nakano / Takumi Nakamura / Katsuya Nagato / Kafufu
Bangunagunde / Maya Hijikata / Hirao Chika/Hiroya Fujimoto/Koji Miyoshi/Yoshiki Muto/Rihito Yamamoto/Yuzuki Yamamoto (*in alphabetical order)
“F50” product lineup (partial)
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■F50+ FG
Price: ¥33,000 (tax included)
Size: 24.0cm-30.0cm
Product number: IF1276
Color: Footwear White/Solar Red/Lucid Blue
Weight (size):
188g(SPEED insole)／194g(COMFORT insole)
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■F50 ELITE
Price: ¥28,600 (tax included)
Size: 22.0cm-30.5cm
Product number: IF1309
Color: Footwear White/Solar Red/Lucid Blue
Weight (size):
179g(SPEED insole)／185g(COMFORT insole)
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■F50 ELITE FG
Price: ¥28,600 (tax included)
Size: 22.0cm-31.5cm
Product number: IF8818
Color: Footwear White/Solar Red/Lucid Blue
Weight (size):
183g(SPEED insole)／189g(COMFORT insole)
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■F50 ELITE HG/AG Japan
Price: ¥20,900 (tax included)
Size: 24.5cm-29cm
Product number: IF1312
Color: Footwear White/Solar Red/Lucid Blue
Weight (size):
202g(SPEED insole)／206g(COMFORT insole)
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■F50 laceless ELITE FG
Price: ¥29,700 (tax included)
Size: 22.0cm-29.5cm
Product number: IF8819
Color: Footwear White/Solar Red/Lucid Blue
Weight (size):
183g(SPEED insole)／189g(COMFORT insole)
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■F50 PRO HG/AG
Price: ¥15,400 (tax included)
Size: 24.5cm-30.0cm
Product number: IF1325
Color: Footwear White/Solar Red/Lucid Blue
Weight (size): 272g
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■F50 LEAGUE HG/AG
Price: ¥11,000 (tax included)
Size: 24.5cm-31.5cm
Product number: IF1341
Color: Footwear White/Solar Red/Lucid Blue
Weight (size): 256g
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■F50 LEAGUE TF
Price: ¥11,000 (tax included)
Size: 24.5cm-31.0cm
Product number: IF1343
Color: Footwear White/Solar Red/Lucid Blue
Weight (size): 255g
*ELITE includes two types of insoles: SPEED and COMFORT.
*All prices are in-store sales prices.
*All sizes are based on weight of 27cm (one leg).
adiClub members only Adidas Football Presents Take Talk! F50 edition invitation summary
A special chance to have a meet and greet with Takefusa Kubo! To commemorate the release of the new spike “F50”, we will be holding “Take Talk!” again this year, inviting Takefusa Kubo as a guest. Together with the event viewing pair invitation tickets, we will invite 10 groups of adiClub members, 20 people. Take advantage of this opportunity to apply by using your points.
Name: Adidas Football Presents Taketalk! F50 Edition
(adidas Football presents TAKE TALK! F50 Edition)
Number of winners: 10 groups, 20 people
Prize: Event viewing area pair invitation ticket, meet & greet with Takefusa Kubo
Target audience: Active soccer players from elementary school students to third year high school students *Accompanying persons may also be those not listed on the left.
Application period: June 3rd (Monday) 17:00 to June 5th (Wednesday) 12:00 Winner announcement: sequentially from June 7th (Friday) onwards Event date and time: June 12th (Wednesday) 16:45-17:30 Event viewing *Reception starts 30 minutes in advance
6:30pm – Meet & Greet *Times are subject to change
Venue: Near Tokyo
Application page: https://go.adidas.com/ihha/u9mvwr0z
Novelty campaign implementation overview
[Image 18: https://prtimes.jp/i/3301/953/resize/d3301-953-f4c4cbb7d3782e4c5adc-7.jpg&s3=3301-953-6477fc8891a25d1ae651508390332d31-2000×2000.jpg] To commemorate the reprint of the F50, we will be running a campaign in which those who purchase an F50 will receive a laundry bag with the F50 logo, which will be useful during road trips.
Starting from the pre-sale on Monday, June 3, 2024, it will be held at approximately 700 stores nationwide that carry ADIDAS FOOTBALL and FOOTWEAR, including the Adidas Online Store. It will end as soon as it runs out.
“F50” store information
Adidas Brand Center RAYARD MIYASHITA PARK
Adidas Brand Core Store Osaka
Adidas app: https://shop.adidas.jp/mobileapps/
adidas online shop
・ Adidas Soccer: https://shop.adidas.jp/football/
・Adidas Soccer Spikes:
https://shop.adidas.jp/item/?sport=football&category=footwear&group=spikes ・Adidas Soccer Wear: https://shop.adidas.jp/item/?sport=football&category=wear Other adidas stores nationwide
(C)2024 adidas Japan K.K. adidas, the 3-Bar logo and the 3-Stripes mark are trademarks of the adidas.
Contact information for general customers
Adidas Customer Desk TEL: 0570-033-033 Business Hours: Mon-Fri 9:30-18:00 *Call charges will be borne by the customer. Please note. *The content of the call is recorded to improve quality.
Adidas Online Shop: https://shop.adidas.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000953.000003301.html