[Tohan Co., Ltd.] Bookstore space rental service “Bukuma Space” Maruzen Junkudo Bookstore 35 stores and 47 spaces listed
*View in browser* *Tohan Co., Ltd.*
Press release: June 4, 2024
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Bookstore space rental service “Bukuma Space” features 47 spaces in 35 Maruzen Junkudo Bookstore stores
Bookstore space rental service “Bukuma Space” operated by Tohan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Toshiki Kondo) will open 27 stores operated by Maruzen Junkudo Bookstore Co., Ltd. from June 4th (Tuesday). has been newly registered, and 35 stores and 47 spaces are now available as Maruzen Junkudo Bookstore, including 8 stores that have already been registered.
About “Bookma Space”
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“Bookma Space” is an online service that matches bookstores that can provide storefront space for events with businesses that want to use it. Applications for use are accepted from a wide range of people, not just those in the publishing industry. With the registration of Maruzen Junkudo Bookstore, the number of listings now stands at 240 spaces in 184 bookstores in 34 prefectures.
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Companies using the service have received favorable reviews for the good location of the bookstore space and the ease of approaching bookstores’ existing customers, with repeat usage rates exceeding 70% in fiscal 2023.
Regarding registration of Maruzen Junkudo Bookstore
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Five prefectures (Osaka, Hyogo, Shiga, Kagawa, and Okayama) have been added to the development area, and space has been increased in ordinance-designated cities and core cities, making it suitable for large-scale promotions held in multiple cities and for use by local companies for events. You can use it.
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In terms of location, the number of spaces in shopping centers and office building tenants has increased significantly from 14 to 33 in total, and three stores have been registered in department stores for the first time, expanding the number of spaces suitable for in-store events. .
Click here for a list of 35 Maruzen Junkudo Bookstores
Introduction of newly listed bookstores (partial)
Maruzen Marunouchi Main Store (Marunouchi, Chiyoda-ku)
Features: Super convenient location within the commercial facility “Marunouchi OAZO”, a 1-minute walk from JR Tokyo Station Marunouchi North Exit
In addition to customers visiting the store, you can also approach businessmen working nearby and passersby.
Space type: Eaves event space/eaves (outside the store)
Floor access: Commercial complex 1F/shared space in front of the store Size: 6.25 square meters (width 2.5m x depth 2.5m)
Click here for space details Junkudo Bookstore Osaka Main Store (Dojima, Kita-ku, Osaka)
Features: A large bookstore in the Dojima/Nakanoshima area. The store is located in an office building, so there are many customers visiting the store on weekdays and holidays.
There is an escalator to the store in front of the space, providing excellent visibility for customers visiting the store.
Space type: Event space/event table/monitor/signage (in-store) Floor access: 2nd floor of office building/store entrance
Size: 7.5 square meters (width 5.0m x depth 1.5m)
Click here for space details Maruzen Nagoya Main Store (Sakae, Naka-ku, Nagoya)
Features: A space that is visible to many customers, right next to the store entrance and on the escalator side.
Some of the display fixtures can be rented out for free, and can also be used as a pop-up store or exhibition.
Space type: Event space/event table/shelf (in-store)
Floor access: 1st floor of street store/next to entrance
Size: 11.52 square meters (width 4.8m x depth 2.4m)
Click here for space details About Bookma Space
·business model
·Features
1.Lineup specialized for bookstore space
Register bookstores of various sizes and locations on the site. Areas and stores are constantly expanding.
Depending on the store, we may also be able to discuss selling publications at the time of the event.
2.Advantages for store owners
Minimize customer acquisition costs and approach new customer groups. The bookstore’s customer base spans a wide range of ages and is highly intellectually curious.
Start-up companies and sole proprietors can open a store in as little as one day.
3.Advantages of bookstores
Utilize existing store space to create a new pillar of customer attraction and revenue.
Arouse the desire of local readers to visit the store with an unexpected sales floor development.
・Example of space usage image
Inside the bookstore ⇒ D2C brand POPUP event
In front of a street store ⇒ Sales promotion
Roadside bookstore parking lot ⇒ Kitchen car store
・Specific usage examples
* Listen to songs from comics and novels with high-quality headphones! * *Collaboration between audio equipment rental service “ONZO” and bookstore* A promotion for the monthly flat rate audio equipment rental service “ONZO” was held at Meibundo Bookstore TSUTAYA Lake Town (Koshigaya City, Saitama Prefecture).
This pop-up will display comics and novels based on music selected by the bookstore. We have implemented a collaboration project unique to bookstores, where you can listen to the songs that appear in the work using high-quality headphones provided by ONZO. It was featured in multiple cultural media, the number of visitors to ONZO’s website increased significantly, and the number of new member registrations increased by 120% compared to the previous month.
Comment from ONZO Co., Ltd.
“We introduced our services to customers who read audio magazines, and the books in the collaboration space sparked conversations with customers, which was a method of promotion that could only be achieved through a bookstore collaboration.”
Click here for other usage examples
https://bookmarkspace.jp/article/work/
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