FinT Co., Ltd.
Sucle, a media for women, holds its first sponsored offline event with Asahi White Beer! We offer a trendy “beer cocktail making experience” for young people who are increasingly away from beer!
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Sucle, an SNS media for women with over 1 million followers, is operated by FinT Co., Ltd. (Headquarters: Meguro-ku, Tokyo,
Representative Director: Yui Otsuki, https://fint.co.jp/).
://www.instagram.com/sucle_/) held Sucle’s first sponsored offline event “Sucle Garden Party” on Saturday, April 13th, together with Asahi White Beer. For young people who are increasingly away from beer, we held a “beer cocktail making experience” using Asahi White Beer.
[Image 1: https://prtimes.jp/i/44523/127/resize/d44523-127-d7feb60d27740b85a69f-0.png&s3=44523-127-261a1c4e1f0d46b285ed42588f39cbb2-1920×1080.png ]
Overview of the offline event “Sucle Garden Party” sponsored by Asahi White Beer For this event, we have prepared a gorgeous and photogenic space with the theme of a spring garden party. We offered mall doll-making experiences that are popular among young people, Korean-style puri, and a flea market led by influencers.
[Image 2: https://prtimes.jp/i/44523/127/resize/d44523-127-a7debab1ce2cd60c748c-0.png&s3=44523-127-441f4bcc1dfeae532718ee955d1f0143-1920×1080.png ]
At the sponsored booth with Asahi White Beer, we held a “beer cocktail making experience” using white beer produced by the Sucle editorial department. As young people are increasingly away from beer, this project is a trend that combines manufacturing experience with white beer. Choose your favorite menu from the menu created by the Sucle editorial department and enjoy each original beer cocktail. I enjoyed making it.
The venue was designed to allow two-way communication between the Sucle editorial team and participants through the content, which kept the event lively from beginning to end.
・Date and time: Saturday, April 13, 2024
・Participants: Approximately 50 people
・Sponsor: Asahi White Beer
[Image 3: https://prtimes.jp/i/44523/127/resize/d44523-127-6de5196752f9c5b54e92-4.jpg&s3=44523-127-717b10cf3beaabf00fc55991730fbcc3-2048×1365.jpg] In order to be more immersed and enjoy the world view with the theme of a spring garden party, we asked guests to wear light-colored clothing, which is the dress code.
Comment from Asahi Breweries
We have collaborated with Sucle several times in the past, and the response from participants was good, and many word of mouths were generated, so we decided to have participants try the drinks at a sponsored offline event. We decided to sponsor this event because we thought it would help us become even stronger fans.
Among the people who participated in the sponsored offline event, there were many who could not drink beer or who did not usually drink beer. Therefore, we had the participants experience making a “beer cocktail” by combining Asahi White Beer with the experience of making things that are trending among young people, which was devised by Mr. Sucle. In this way, by interacting with the participants from various angles, they can learn about the soft drinking experience of Asahi White Beer, and create an experience that will make them realize that even people who don’t usually drink beer can drink Asahi White Beer. I think I was able to provide that.
About Sucle sponsored offline event plan
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At sponsored offline events held by Sucle, you can appeal to Sucle’s enthusiastic community by combining your products with trending experiences. Rather than simply providing products as in traditional sampling, by combining Sucle’s ability to catch trends and create content, we provide products through experience to young people who are sensitive to advertising, without giving them an advertising feel. can do. By allowing people to experience the product, you can create UGC with a high level of enthusiasm for the product or event, and aim to increase brand loyalty and fandom within the Sucle community. About Sucle
Sucle is an SNS media for women that disseminates the latest “cute” trends in fashion, cosmetics, etc. based on the concept of “Today’s Me, My Dear Me”. The total number of followers on Instagram is over 1 million and continues to grow. In 2023, we will open a community on Discord where enthusiastic fans gather and hold offline events exclusive to the community, a service that will go beyond the framework of a media and provide deeper value to the lives of our users. It is evolving as
▼Sucle Each Instagram account Sucle:
https://www.instagram.com/sucle_Sucle lifestyle:
https://www.instagram.com/sucle_lifestyle/Sucle cosme:
https://www.instagram.com/sucle_cosme/Sucle gourmet:
https://www.instagram.com/sucle_gourmet/ For inquiries regarding Sucle, please contact us from the URL below.
About FinT Co., Ltd.
(1) SNS marketing support business (https://fint.co.jp/snsmarketing) Provided marketing support for over 300 accounts in a wide range of fields such as travel, cooking, fashion, and beauty (November 2023) (as of March). We support consistent SNS marketing from designing SNS operations to posting and measuring effectiveness. (2) Management business of “Sucle”, an SNS media for women (https://fint.co.jp/sucle) Based on the concept of “Today’s Me, My Dear Me”, we introduce the latest “cute” trends in fashion, cosmetics, etc. It is an SNS media for women with a total of over 1 million followers. Currently, it has gone beyond the framework of a media and is evolving into a service that can provide deeper value to users’ lives. Sucle Instagram account: https://www.instagram.com/sucle_(3) Influencer marketing support business (https://fint.co.jp/influencermarketing) Based on accumulated data from casting tens of millions of followers. We provide a wide range of support, from promotional planning using influencers to casting.
(4) VTuber marketing support business
(https://fint.co.jp/service/vtubermarketing)
FinT’s VTuber marketing provides total support from overall strategy to execution, including VTuber selection, live streaming assignment, and planning.
(5) ASEAN expansion marketing business (https://fint.co.jp/service/asean) As a local partner, FinT’s ASEAN marketing provides total support from localization to marketing strategies in the countries you are expanding into.
Company name: FinT Co., Ltd. Representative: Yui Otsuki Head office location: 9F, Main Building, KN Daikanyama, 1-1-71 Nakameguro, Meguro-ku, Tokyo 153-0061 Company website: https://fint.co.jp/ More details about this release:
https://prtimes.jp/main/html/rd/p/000000127.000044523.html