Atara and Shirofune form a business alliance (strategic partnership) and collaborate to develop new services that will take advertisers’ digital advertising utilization to the next stage, including LTV management.
*View in browser* *Shirofune Co., Ltd.*
Press release: June 4, 2024
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Atara and Shirofune form a business alliance (strategic partnership) and collaborate to develop new services that will take advertisers’ digital advertising utilization to the next stage, including LTV management.
Shirofune Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative: Mitsunaga Kikuchi), which develops and provides the advertising operation automation tool “Shirofune,” and Atara Co., Ltd., a digital marketing support company (Headquarters: Yokohama City, Kanagawa Prefecture, Representative Director and CEO: Tsuyoshi Sugihara (hereinafter referred to as Atara) has entered into a strategic partnership to develop services that utilize advanced technology to solve advertisers’ digital marketing and data utilization issues. The fusion of Atara, a group of experts in self-propelled digital marketing, Shirofune, including LTV management, and its own advanced technology, provides comprehensive and exhaustive support for solving problems for advertisers.
At ATARA, with the mission of “realizing “ATARA (new) things,” “ATARA (new) ideas,” and “ATARA (nice to have),” we have deep insight in various fields of digital and marketing. We are working to develop and provide new services that combine expertise with advanced technology that no one else has attempted.
In addition, Shirofune is offering “Algorithm Made In” from Japan to the world. With a mission of “Japan,” advertising operations experts have spent more than 10,000 hours directly designing and developing a unique algorithm that “reproduces the skills of skilled craftsmen.” Regardless of the operator’s knowledge or experience, Shirofune not only allows for “professional advertising operations” but also achieves a level of digital advertising automation that is difficult even for professionals to achieve manually.
This business alliance will maximize the strengths of both companies to provide more comprehensive and comprehensive support for companies’ digital marketing and data utilization. We will work together to develop new services that can take us to the next stage, something that cannot be achieved with human expertise and experience or advanced technology alone.
About Atara Co., Ltd.
Atara Co., Ltd. is a digital marketing support company. Google We provide consulting and tools that help you make the correct use of listing ads and programmatic ads from major advertising platforms, as well as in-house and autonomous data utilization and visualization using BI tools. Atara has advanced technology and specialized knowledge in digital marketing support,
Leveraging our extensive development experience and know-how using APIs, we provide ad technologies and solutions that are useful to ad operators.
* ATARA Corporation *
Representative: Representative Director and CEO Tsuyoshi Sugihara Established: September 10, 2009
URL: https://www.atara.co.jp/
Address: 3712-12-D Motoishikawa-cho, Aoba-ku, Yokohama-shi, Kanagawa 225-0004 Business details:
・Operation support for programmatic advertising, in-house support, training ・Business dashboard construction inside and outside the company, various data collection consulting
・Analysis tool setting support, implementation consulting
・Provision of automatic advertising data collection/output/dashboard system “glu”
・Development of technology solutions using Web API
About the advertising operation automation tool “Shirofune”
Shirofune is an advertising operation automation tool that enables “professional-quality advertising operations in just 10 minutes a day.” Even if you have no experience with advertising operations, you can easily perform everything from advertising to optimization in one stop. We also provide functions that allow those who are familiar with operations to perform more advanced advertising operations, such as integrating data from CRM/EC platforms and enabling LTV-based advertising operations. By automating various operations-related tasks, we can significantly improve productivity related to
advertising operations. Currently, the operation of more than 13,000 accounts is automated through Shirofune, and it is widely used, including support for in-house operations by advertisers from listed companies to growing companies, and adoption as a core system for internal operations by major advertising agencies. We are using it.
【Company Profile】
Representative: Mitsunaga Kikuchi
Business content: Development and provision of advertising operation automation tool “Shirofune”
Established: October 2014
Address: Nihonbashi Shorokaku Building 4F East, 1-8-13 Nihonbashi Honmachi, Chuo-ku, Tokyo 103-0023
URL: https://shirofune.com
Affiliated companies: ShirofuneX Co., Ltd., Shirofune Plus Co., Ltd., Shirofune Inc,
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