Hair iron usage rate NO. 1* “SALONIA” Nuance color “Pink” will be released on June 17th in the high-performance premium line Unique “SILKY”
TECH(R)” **Gloss change rate increased to 203%***
*View in browser* *I-ne Co., Ltd.*
Press release: June 4, 2024
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Hair iron usage rate NO.1* “SALONIA” Nuance color “Pink” will be released on June 17th in the high-performance premium line Unique “SILKY”
TECH(R)” **Gloss change rate increased to 203%***
*Reduces hair damage and creates silky, manageable hair*
* I-ne Co., Ltd. (Headquarters: Kita-ku, Osaka)’s minimal beauty appliance brand [SALONIA] is a high-performance premium line called “Smooth Shine”.
New color “pink” for hair straightener* *Official online store*
* Development background *
SALONIA’s standard line hair irons are of high quality and
We set the price at around 3,000 yen (tax included) so that anyone can easily enjoy hair styling, and it has become a long-selling product since its launch in 2012. Furthermore, in order to meet the needs for high-performance hair irons, we launched the brand’s first premium line, “Smooth Shine”.
“Hair Iron” (13,200 yen including tax) will be released in 2023.
“Smooth Shine”
“Hair Straight Iron” is available in two colors, black and gray, and this time, we have added a new color, “pink,” which is popular among the limited colors released in the past in the standard line. Adopts soft nuanced colors and matte texture to create a sophisticated impression.
* *In-house research conducted in January 2023, Target: Men and women in their 20s to 30s who use hair irons (n=4,486)
n=1,284 out of 4,486 people answered, “I purchased a SALONIA hair iron myself and am currently using it.”
** A unique technology that leads to silky hair.
*** Difference in gloss value between hair before treatment and hair passed through SALONIA’s hair straightener (SL-004), and smooth shine between hair before treatment and SALONIA
Rate of change in gloss value of hair through curling iron.
[Verification method] Measure a damaged hair bundle in a measurement environment by fixing a part of the hair bundle with a measurement jig. Slide 3 times in 6 seconds. (Set temperature 180℃)
* Product features *
*1. Silky tech plate that reduces hair damage caused by steam explosion* The water vapor explosion that occurs when the water in your hair is rapidly heated is considered to be one of the causes of hair damage. To prevent this damage, we have adopted a plate that gently heats the hair.
*2. Adjust the ion balance and achieve a higher level of cohesiveness with Double Repair*1 Ion*
Hair becomes positively or negatively charged due to daily damage. It adjusts the ion balance of the hair, which is difficult to clump due to electrostatic charge and tends to spread, allowing for gentle styling.
* “SILKY TECH * (R)*” equipped with Silky Tech Plate and Double Repair *1 ion increases the gloss change rate to 203% *2 *
*1 To adjust the ion balance of hair. It is not intended to repair hair. *2
The difference in gloss value between hair before treatment and hair passed through SALONIA’s straight hair iron (SL-004), and the rate of change in the difference in gloss value between hair before treatment and hair passed through SALONIA’s smooth shine hair iron.
[Verification method] Measure a damaged hair bundle in a measurement environment by fixing a part of the hair bundle with a measurement jig. Slide 3 times in 6 seconds. (Set temperature 180℃)
*3． A wide range of temperature settings from 80 to 210 degrees Celsius is possible to suit your hair type *
You can set the temperature from as low as 80℃, so you can set the temperature to suit your hair type.
It can be used in a wide variety of ways, such as by heating your hair to 80℃ to make it shine.
* [Recommended temperature for each hair type] *
80℃: When you want to have shiny hair
90~150℃: For thin and soft hair
160~210℃: For thick and stiff hair
* Four. Speedy start-up saves time*
It reaches a usable temperature in about 25 seconds*3 after turning on the power. This will save you time when styling your busy mornings. *3 Time to reach the minimum set temperature
* Five. Safe design with auto power off function*
The power turns off automatically after about 30 minutes from the start of use, preventing you from forgetting to turn it off.
*6. Create perfect hairstyles even overseas*
Compatible with 100V~240V. It can be used without a transformer in countries within the compatible voltage range.
*Conversion plug and conversion adapter are required separately.
*7． Comes with a special pouch (heat resistant temperature 150℃) for easy carrying and storage*
* Product Summary *
* ■Saronia Smooth Shine Straight Hair Iron 24mm *
Price: 13,200 yen (tax included)
*New color: pink*
* Existing colors: black/gray *
* ■Saronia Smooth Shine Curl Hair Iron 32mm (Black) *
Price: 13,200 yen (tax included)
* Release date/distribution *
* ■Monday, June 17, 2024: *
* ・* Official online store ・EC mall
Amazon
Rakuten Market Yahoo! Shopping ■*Sequentially from July 1, 2024 (Monday)*
Home electronics stores nationwide, Don Quijote, etc. (excluding some stores) *SALONIA*
BEAUTY is SIMPLE
Make everyday life beautiful.
Everyone can have their own radiant hair and skin
To make the days we meet come true.
A minimalist design that can be used by any user
Easy to obtain, high-quality effects
Self-care that can be continued every day
We want to give everyone the freedom to enjoy beauty.
SALONIA simplifies beauty.
* https://salonia.jp/?rls*
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000664.000012002.html
*Download press release materials*
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