Mama Baby’s long-awaited “Milk Lotion Big Bottle” is now available.
*View in browser* *pP Co., Ltd.*
Press release: June 4, 2024
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Mama Baby’s long-awaited “Milk Lotion Big Bottle” is now available. *13.2 yen per mL (regular bottle 16.1 yen), large capacity that is good for your wallet and the earth.*
pP Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Arima) Tatsuya) is a skin care product that can be used by parents and children together, “Baby Milk Lotion,” which is made with only 9 minimal ingredients and is part of MammaBaby, an environmentally regenerative organic brand originating from a pharmaceutical company targeting medical institutions. The big bottle will be released on June 4, 2024.
Since its release in November 2021, it has been well received as it can be used by babies and adults with sensitive skin.Based on the feedback of many mothers, we have created a bottle that is
approximately 2.5 times larger than the conventional bottle and can be used by the whole family. A new large-capacity big bottle that is kind to your wallet and the earth is now available.
Mama Baby Baby Milk Lotion
Sales price: 5,280 yen (tax included)
Contents: 400mL
Country of Origin: Japan
Release date: June 4th (Tuesday)
Available stores: MammaBaby official online store
(https://mammababy.jp/products/babymilklotion-400)
*MILK LOTION LINEUP*
* Less is More “Only 9” *
*9 100% natural ingredients and 10 additive-free ingredients for newborns and sensitive skin*
Typical skin care products use a large number of ingredients, approximately 28 for adults and 24 for children.*
Mama Baby’s skin care has been purposely narrowed down to 9 minimal ingredients to maximize effectiveness while minimizing risks to newborns and sensitive skin. There are no marketing or catchphrase ingredients or unnecessary ingredients. Because it is so simple, even non-experts can know which ingredients are in them and for what purpose.
*For adults: 18 products with top market share + average number of ingredients in 2 products / For children: 8 products with top market share + average number of ingredients in 12 products
* [9 naturally derived ingredients] *
Water, lanolin, propanediol, rice bran oil, pentylene glycol, (citric acid/lactic acid/linoleic acid/oleic acid) glyceryl, white fungus polysaccharide, xanthan gum, hydrogenated lecithin
* [10 additive-free] *
Petroleum-based surfactant free (SLES, SLS) / Silicone-free / Vaseline-free / Mineral oil-free / Synthetic coloring agent-free / Synthetic fragrance-free /
Synthetic polymer (PEG) free / Paraben (preservative) free / Alcohol free / Cruelty free (no animal testing)
*10 additive-free excludes Cruelty Free
*How It Works*
* “Vernix x amniotic fluid” *
* So it blends into your skin and keeps it moisturized *
* – It is important to maintain the barrier function for skin care for newborns and sensitive skin – *
From newborns to children, it is important to maintain the skin’s “barrier function” to prevent foreign substances from entering, which can cause allergies and atopic dermatitis.
* – Reproducing the moisturizing power of vernix with 100% natural ingredients – *
Vernix is said to have a higher water retention capacity than adult sebum, about three times as strong, and amniotic fluid is rich in minerals. Mama Baby’s skin care is based on water that contains minerals by soaking ceramics for a long period of time, and contains 100% naturally derived ingredients such as cholesteryl ester, the main component of vernix, fatty acids, ceramides, and phospholipids. Formulated to mimic the skin’s texture, it blends into the skin and keeps it moisturized for a long time.
* Can be used by parents and children together. Also suitable for skin care for adults with sensitive and combination skin*
Mamma, who works hard every day to raise children, work, and do housework, tends to put herself on the back burner. Mama Baby has created products that can be used by everyone, allowing them to do skin care for adults as well as babies and children.
The minimal formula that can be used from newborns is also recommended as skin care for adults with “dry and sensitive skin.” In addition, this formulation, which reproduces the ingredients of vernix, is excellent for regulating the balance of moisture and sebum, and is effective in caring for the inner dryness caused by excessive secretion of sebum and lack of moisture in the stratum corneum, which is characteristic of combination skin. is also suitable.
Considering the ease of use for busy Mammas, we have adopted an extremely stable bottle that can be easily pushed with one hand.
Because these products are used by our precious children, we want to value safety and transparency as well as functionality, and we want to responsibly choose products that are good for the future of the earth where our children live. This is a new era of skin care born to meet your needs.
* What is MammaBaby? *
*A pharmaceutical company for medical institutions with a 70-year history* MammaBaby is a brand from a pharmaceutical company that has been delivering environmentally regenerative organic products to medical institutions such as obstetrics and gynecology since 1944. The brand was started when the founder’s daughter was born with severe atopic dermatitis, which led to the desire to deliver high-quality products that had been researched for medical institutions to all children. In 2023, we became the first company in Japan to obtain B-corp (B-corporation), an international certification given to companies with high public interest and consideration for society and the environment in the kids and baby category.
* Mama Baby official website:*
https://mammababy.jp/
* Mama Baby Official Instagram:*
https://www.instagram.com/mammababy_jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000002.000141118.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=141118&release_id=2