Influencer marketing platform “AnyTag” launches new function that uses generated AI to recommend the most suitable influencer from posted images and campaign information
*View in browser* *AnyMind Group Co., Ltd.*
Press release: June 5, 2024
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Influencer marketing platform “AnyTag” launches new function that uses generated AI to recommend the most suitable influencer from posted images and campaign information
*Highly accurate influencer selection is possible based on data such as past event participation records and audience of over 750,000 influencers owned by AnyTag*
AnyMind Group Co., Ltd. (Read: AnyMind Group, Representative Director and CEO: Kosuke Sogo)
has launched a new feature on its influencer marketing platform “AnyTag” that uses generated AI to recommend the most suitable influencer based on posted images and campaign information.
■Development background
AnyTag has not only quantitative data such as number of followers and engagement, but also a lot of qualitative data such as images posted by influencers and areas of interest. When selecting influencers, tone and mannerisms that cannot be quantified, such as posting style and image creativity, are considered important, but it has been difficult to use them to search for influencers. In response to these
challenges, by incorporating generative AI, it is now possible to more accurately select influencers using qualitative and quantitative data in a short time.
■About new features
Simply enter campaign information such as brand and product appeal points, target group, budget, etc. on the chat screen on AnyTag, and the generated AI will suggest the most suitable influencer. You can also easily discover posted content with similar tones, angles of view, and motifs by uploading images. This allows you to search for influencers not only by numerical filtering, such as the number of followers, but also by ambiguous conditions, such as the tone of their posts. Additionally, if the information necessary for selection is missing, additional questions will be asked by the generated AI. Through these interactions, we are able to select high-quality influencers.
With this update, in addition to the data of 750,000 influencers held by AnyTag, it is now possible to perform higher-quality casting using the data of more than 9,000 campaigns. Going forward, we will continue to focus on developing and providing platforms that can powerfully support the marketing strategies of branded companies.
■Influencer marketing platform “AnyTag”
AnyTag is an influencer marketing platform. In addition to providing services such as influencer selection and casting based on insight analysis, insight analysis during campaign implementation, and real-time reporting of posts, we also manage corporate SNS operations by linking with client’s SNS accounts. It is an influencer marketing platform that can also be used as a tool. Additionally, since these functions can be managed on one platform, it is possible to seamlessly utilize the accumulated data. As of the end of March 2024, AnyTag has access to over 750,000 influencers from over 45 countries and regions around the world.
URL: https://anytag.jp/ja/
■About AnyMind Group
AnyMind
Founded in Singapore in 2016, Group is a technology company with offices in 15 countries and regions, mainly in the Asian market. We provide brand commerce and partner growth businesses globally by leveraging our proprietary platform and local networks built in each country. We have developed nine platforms and solutions, including the e-commerce management platform “AnyX” and the influencer marketing platform “AnyTag.” “BPaaS” (Business Services) combines software and operation support functions.
By providing a Process as a Service (Process as a Service) model, we promote DX, improve operational efficiency, and save labor,
contributing to our clients’ business growth.
Company name: AnyMind Group Co., Ltd.
Established: April 2016
URL: https://anymindgroup.com/ja/
Location : Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo Representative: Kosuke Sogo, Representative Director and CEO Country of deployment
: Japan, Singapore, Thailand, Vietnam, India, Indonesia, Philippines, Taiwan, Hong Kong, Malaysia, Cambodia, United Arab Emirates, China, South Korea, Saudi Arabia
Business summary:
Brand commerce business
A platform that provides one-stop support for brand companies and individuals such as influencers and creators, from brand design and planning, mainly in the EC and D2C areas, to production management, EC site construction and operation, marketing, and logistics management. We develop and provide solutions.
Partner growth business
We provide support services for monetization and brand growth using our own platform for publishers and creators who operate web media and apps.
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