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Home » DM Mitsui Sugar Co., Ltd. Business trip “Japanese Sweets Festival” held at Yokohama Takashimaya

DM Mitsui Sugar Co., Ltd. Business trip “Japanese Sweets Festival” held at Yokohama Takashimaya

DM Mitsui Sugar Co., Ltd.
A business trip “Japanese sweets fair” was held at Takashimaya in Yokohama. Held once a month (2nd Tuesday of every month) for 3 months from June ……
DM Mitsui Sugar Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO Takashi Morimoto, hereafter referred to as DM Mitsui Sugar), which is well-known for its “spoon stamp” and “rose stamp” sugar, will hold its very popular Japanese sweets festival in June. It will be held once a month for three consecutive months starting at the event space on the 1st basement floor of Yokohama Takashimaya. This time as well, we will be working with Eitaro Sohonpo Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO Masami Hosoda, hereinafter referred to as “Eitaro Sohonpo”), a long-established Japanese confectionery shop with a history of 200 years, and a Japanese sweets buyer’s field. Please cooperate with Mr. Don’t miss this opportunity to be fascinated by Japanese sweets from all over Japan.
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[Image 2:×176.jpg] In light of the recent rise in sustainability awareness, DM Mitsui Sugar Co., Ltd. has established a basic sustainability policy of “Five Closenesses (Closeness to the environment / Closeness to people / Closeness to times of happiness / Closeness to health / Closeness to local communities)” We are working towards the realization of society. The theme of this Japanese sweets fair is “Support Japanese sweets from all over the country and contribute to local communities” as one of the five activities to help local communities. The Japanese confectionery industry is facing the challenges of an aging workforce and a lack of successors, and combined with the decline in demand due to the coronavirus pandemic, the industry is in a difficult situation. As we searched for ways to contribute to the Japanese sweets industry, which is deeply connected to sugar, DM Mitsui Sugar’s main product, we have been holding monthly Japanese sweets fairs in the front garden of our head office building since February of this year. Thanks to the help of our Japanese confectionery buyer, Mr. Satoshi Hata, we are able to have an event that attracts many people every time. From June, we will expand the area and hold the event at Yokohama Takashimaya in order to bring the charm of Japanese sweets to even more people and to stimulate the Japanese sweets industry. We look forward to seeing you there.
Click here for the first event report:
[Event Overview]・Date and time: June 11th (Tuesday), July 9th (Tuesday), August 13th (Tuesday), 2024・Venue: Yokohama Takashimaya basement 1F event space (1 minute walk from the west exit of Yokohama Station)・Admission fee: Free ・Payment methods: Cash, PayPay, credit card, transportation IC card, QUICPay, etc. ・Request: Please help us bring an eco bag.
[Profile of Mr. Hatanushi Tax] Takashimaya MD Headquarters, Japanese Sweets Buyer Born February 14, 1980 on Valentine’s Day. Graduated from Waseda University Faculty of Commerce. Until he entered the workforce, he didn’t eat anything sweet, except for cake on his birthday. Joined Takashimaya in 2003. After working in the Western confectionery section, he became in charge of Japanese confectionery four years later, and has since traveled to Japanese confectionery stores across the country, visiting over 1,000 Japanese confectionery stores. He has tasted more than 10,000 types of Japanese sweets, and there is not a day that goes by that he does not eat them.
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