Pocket Change Co., Ltd.
Pokepay’s first resort hotel excursion money “Island Pay” has started! “Island Pay”, which can be used at various activities, restaurants, and souvenir shops within the facility, is now operational! Aiming to improve convenience for staying guests, encourage excursions, and increase average customer spend.
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Pocket Change Co., Ltd. (Headquarters: Minato-ku, Tokyo,
Representative Director: Arata Aoyama/hereinafter referred to as Pocket Change) is a resort hotel managed by Kato Pleasure Group Co., Ltd., “i+Land nagasaki”, where guests stay within the facility. We started offering “Island Pay”, an original electronic money that can be used, from May 2024. *This is our first time as an issuer to provide money to a resort hotel.
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Launch of Island Pay
What is the original electronic money “Island Pay”?
“Island Pay” is an original electronic money that can be used at various activities, restaurants, and souvenir shops within the resort hotel “i+Land nagasaki” in Nagasaki City.
■ Benefits for users (residents) ・A premium is attached when charging, so you can use it at a discount. ・The smartphone app solves the problem of not carrying your coupon when using it, which can occur with paper coupons. ・You can shop flexibly as you can pay in 1 yen increments. can
■ Advantages for the management side (issuer) ・You can encourage customers to purchase services and products in addition to the accommodation fee, and you can expect to increase the unit price per customer. ・Excess money can be used for the next stay, contributing to the acquisition of repeat customers. ・Customer data analysis Possible. Measures can be planned flexibly and quickly
Users download the app “Pokepay” from their smartphone’s app store (free of charge), add “Island Pay” to Pokepay, and use it to pay at stores within the facility.
[Image 2: https://prtimes.jp/i/19691/168/resize/d19691-168-3e41f1c021122e2b29ea-1.jpg&s3=19691-168-d71b26fbe9fd3adb682ea8ba334586ec-724×1024.jpg] island pay poster
[Image 3: https://prtimes.jp/i/19691/168/resize/d19691-168-4e5c271a767a35297277-1.jpg&s3=19691-168-43e757299aacbfb22bc5947d7f75a9be-724×1024.jpg] Island Pay usage procedure
DX tool to improve customer spend at resort facilities
Hotels and accommodation facilities have a limited number of rooms, so in order to increase sales, it is necessary to increase the average price per customer. Generally, paper coupons are distributed and encouraged to be used for additional purchases at stores within the facility, but the current situation is that it is difficult to get people to carry around paper coupons and use them. In addition, while resort facilities are becoming increasingly competitive and offer a variety of services and stores to differentiate themselves from other facilities, many facility operators are currently facing issues with their utilization rates.
One way to solve such problems at resorts and accommodation facilities is to introduce unique money that can only be used within the facility. Users can install the facility’s dedicated money app on their smartphones and use the redeemed points and in-app coupons to spend at stores within the facility. Since it is possible to charge and pay in increments of 1 yen, the hurdles for users are lower than with fixed paper coupons such as menu items.
Download the app at Tabimae, get great deals, and use it at Tabinaka. Since the app does not depend on location, it is possible to approach customers from Tabimae.
“Pokepay” can be used for tourism DX and excursion promotion The country’s tourism DX policy also calls for improving convenience for travelers/promoting excursions, improving productivity in the tourism industry, and improving the sophistication of tourist destination management/formulating strategies.
By introducing unique money, you can connect to regional development, not just for resort facilities alone. The DMO will play a leading role in creating local money, and CRM will enable data management, data sharing with local businesses, analysis, and even more effective policy planning. We hope that introducing our own money will help make local tourism a success.
What is the original electronic money platform “Pokepay”?
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Pokepay service concept
This is a solution that allows businesses to issue their own original digital value and create a digital wallet on consumers’ smartphones, which can be used as their own unique mobile payment method in various online and offline situations.
It is provided as a SaaS/platform type service, so there is no initial development cost or development period, and it can be introduced immediately at a low introduction cost.
House money points, electronic shopping coupons, electronic coupons at retail stores, restaurants, commercial facilities, beauty salons, membership facilities, etc., digital local currencies and local electronic points at local governments, DMOs, etc., EC sites and online communities. We support the transformation of stores, facilities, and communities into DX, the realization of cashless payments, and the realization of customer attraction and customer engagement, including the use of digital currency.
Local currencies are used in various regions and communities, such as Shibuya Ward’s digital local currency business “Hachipay” and the Asago City Chamber of Commerce and Industry’s electronic local currency “Asago Pay.”
For more information on Pocket Pay service, click here:
https://pay.pocket-change.jp/
Inquiry form: https://pay.pocket-change.jp/contact/
■ Pocket Change Co., Ltd. Company Profile
Company name: Pocket Change Co., Ltd. (https://www.pocket-change.jp/) Location: 3rd floor, First Okada Building, 4-3-5 Shiba, Minato-ku, Tokyo Representative: Representative Director Arata Aoyama
Established: December 2015
Business details:
・Development and provision of infrastructure platform services that convert foreign currency/Japanese currency cash and coins into existing/new electronic money
・Development and operation of original electronic money issuing platform “Pokepay”
・Planning, development, and operation of hardware, software, and payment services that contribute to the realization of a cashless society
More details about this release:
https://prtimes.jp/main/html/rd/p/000000168.000019691.html