Takihyo x Shimamura x AI model Start of new promotion using AI model “Runa” Aiming to capture new customers and respond to trends
*View in browser* *Takihyo Co., Ltd.*
Press release: June 5, 2024
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Takihyo x Shimamura x AI model Start of new promotion using AI model “Runa” Aiming to capture new customers and respond to trends Takihyo Co., Ltd. (Head office: Nishi-ku, Nagoya, Representative Director and President Executive Officer: Taki
Shimamura Co., Ltd. (Headquarters: Omiya-ku, Saitama City, Saitama Prefecture, Representative Director: Makoto Suzuki), a major clothing specialty store, and AI
model Co., Ltd. (Head office: Minato-ku, Tokyo, hereinafter referred to as AI We have started a new promotional project using the AI model “Luna” as a three-company project with model company).
By using an AI model that has a visual that is conscious of support from young women and does not take time to adjust schedules or shoot photos unlike human models, we are aiming to capture the customer base of young women in their teens to 20s. The aim is to help solve the problem of “responding to rapidly changing fashion trends.”
In this project, we are supporting AI model’s technology by leveraging our know-how in providing comprehensive proposals from apparel planning to production.
The AI model “Runa” has started disseminating information as an Instagrammer, including being featured on posters and flyers for the Shimotakaido store, which opened on May 23rd.
AI model “Luna” Instagram account: lunagram_158
https://www.instagram.com/lunagram_158/
■What is an AI model?
Fashion models and talents created using AI technology exclusive to each company. So-called “sasage work” such as optimization of branding and promotion in TV commercials and advertising development, production of key visuals for EC sites, catalogs, and storefronts, photography, measurement, and drafting.
Services that shorten lead times and reduce costs.
■AI model “Runa”
In May 2024, we solicited names on official SNS, and the AI model named “Luna” started SNS activities as a 20-year-old fashion school student with a height of 158 cm who aims to become a fashion model. doing.
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