Kose Co., Ltd.
Launch of “Beauty Up Mist Extra Keep” from im, a mist serum that prevents makeup from fading and improves beauty.
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Kose Milbon Cosmetics Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Yasuhiro Yuzawa) is a beauty salon exclusive cosmetics brand specializing in makeup, “im”, developed in
collaboration between Kose Co., Ltd. and Milbon Co., Ltd. ” will release a beauty serum mist “IM Beauty Up Mist Extra Keep” (1 item, 1 variety, 2,420 yen including tax) to prevent makeup from fading on Saturday, June 8, 2024, and will be available at beauty salons nationwide. Expand.
[Image 1: https://prtimes.jp/i/41232/574/resize/d41232-574-6ad8dc6264a9ab842fbb-8.jpg&s3=41232-574-c8c2ee885076b7243a72416ad7f4cb08-725×1008.jpg] Planning background
In July 2023, we launched the makeup brand “im” exclusively for beauty salons, and we launched “im”, a makeup brand exclusively for beauty salons, and launched “im”, a beauty serum mist for finishing makeup that prevents makeup from fading in two types, allowing you to choose between glossy and matte types to match the impression of your skin. IM Beauty Up Mist” has been released. It has a reputation for being comfortable to wear without feeling burdensome, has a high makeup-holding power, and has a great scent, and has received high praise from customers. This summer, we will be releasing “IM Beauty Up Mist Extra Keep,” which provides even higher makeup-holding power and moderately glossy skin.
About IM Beauty Up Mist
■Product Features The newly released “IM Beauty Up Mist Extra Keep” is a finishing lotion that combines high makeup-keeping power with a moisturizing feel. By adding the highly flexible film material “Make Fix Supporter” to “Make Fix Ingredient”, which is also included in existing products, and evolving it into “Make Fix Ingredient EX (*1)”, it is possible to create a more uniform and dense product. The makeup-keeping film spreads over the entire skin without feeling burdensome, maintaining the finish of freshly applied makeup. Furthermore, the newly formulated “sebum-proofing ingredient (*2)” allows makeup to last for 10 hours (*3) and prevents makeup from fading over time. Contains two types of hyaluronic acid (*4) as moisturizing ingredients, which adhere to the skin and replenish moisture. Protects your skin from external stimuli such as fine particles in the atmosphere (dust, dirt, pollen, etc.) and dryness. The “Virtual Second Skin Prescription” creates beautiful skin that glows from within.
[Image 2: https://prtimes.jp/i/41232/574/resize/d41232-574-44ee17f0647a1fce7d1e-1.jpg&s3=41232-574-7eb175c01567ad72b6eac0434b35f8d0-262×100.jpg] (*1) Make Fix Ingredient EX
Make Fix Ingredients [Trimethylsiloxysilicic Acid] Make Fix Supporter [Polymethyl Silsesquioxane] (Prevents makeup retention (sweat, water, sebum) and secondary adhesion)
(*2) (Dimethicone/vinyl dimethicone) crosspolymer
(*3) According to our research. In effect there are individual differences. (*4) Hydrolyzed hyaluronic acid/Sodium acetyl hyaluronate
[Image 3: https://prtimes.jp/i/41232/574/resize/d41232-574-9eb14b9fa3d10a50f76b-2.jpg&s3=41232-574-7e6f3504a0ad49f4bd5f21c1b0d83c23-519×164.jpg] ■Lineup [New products]
[Image 4: https://prtimes.jp/i/41232/574/resize/d41232-574-8720f84958fedaff2aa1-3.jpg&s3=41232-574-79044284803b8f8c5141bcc309fea4ea-148×529.jpg]
IM Beauty Up Mist Extra Keep
-Serum mist-
42mL Suggested retail price 2,420 yen (tax included)
Just spray it on to finish your makeup, and it’s a “skin charm mist” that blocks makeup smudges and creates a veil of beautiful skin, keeping your skin “semi-glossy.” Resistant to sweat, sebum, and water, and maintains a freshly-applied finish. A refreshing citrus scent.
[Image 5: https://prtimes.jp/i/41232/574/resize/d41232-574-4520c26824f0140998d6-4.jpg&s3=41232-574-bf21c5e02b3044522f1e1e7725d83f7b-193×152.jpg] [Ingredients]
Two types of hyaluronic acid (*4), BG (moisturizing), makeup fixing ingredient EX (*1), sebum proofing ingredient (*2),
(*1) Make Fix Ingredient EX
Make Fix Ingredients [Trimethylsiloxysilicic Acid] Make Fix Supporter [Polymethyl Silsesquioxane] (Makeup Longevity (Sweat, Water, Sebum), Secondary Adhesion Prevention) (*2) (Dimethicone/Vinyl Dimethicone) Crosspolymer
(*4) Hydrolyzed hyaluronic acid/Sodium acetyl hyaluronate
[Existing products]
[Image 6: https://prtimes.jp/i/41232/574/resize/d41232-574-abb2005b5fcb8077c7a4-5.png&s3=41232-574-3a106be643db51c1116c859e0c705b36-85×456.png ]
iM Beauty Up Mist Gloss Keep
-Serum mist-
42mL Suggested retail price: 2,420 yen (tax included)
Just spray it on to finish your makeup, and it’s a “skin charm mist” that blocks makeup smudges and creates a beautiful skin veil to keep your skin moisturized and radiant.
For those who like the fresh, glossy finish of liquid foundations and cushion foundations, and for those who are concerned about dryness and flaking during the day due to makeup.
A rose scent full of happiness, inspired by a rose garden.
[Ingredients]
Damask rose flower water/damask rose flower extract/BG (moisturizing) Shine keeping ingredient (*5)/Make fixing ingredient (*6)
(*5) Glycerin (*6) Trimethylsiloxysilicic acid
[Existing products]
[Image 7: https://prtimes.jp/i/41232/574/resize/d41232-574-c63b0519457ef6066883-6.png&s3=41232-574-2160e2c507d8d46991f077c55fb90856-85×456.png ]
IM Beauty Up Mist Matte Keep
-Serum mist-
42mL Suggested retail price 2,420 yen (tax included)
Just spray it on to finish your makeup, and it’s a “skin charm mist” that blocks makeup smudges and creates a beautiful skin veil to keep your skin soft and smooth.
For those who like soft, foggy, matte textures such as powder foundations, and those who are concerned about sebum deterioration during the day due to makeup.
A refreshing herbal mint scent inspired by a mojito cocktail. [Ingredients]
Rosemary leaf extract, peppermint extract, BG (moisturizing) Smooth keeping ingredient (*7)/Make fixing ingredient (*6)
(*6) Trimethylsiloxysilicic acid (*7) Dimethicone
[Image 8: https://prtimes.jp/i/41232/574/resize/d41232-574-75aa78a6ee00bfe8ded7-7.jpg&s3=41232-574-f6e932446d59f1f0de1f1b7dd0f744d0-340×223.jpg] ■How to use 1. Shake the 2-layer mist well before use. By shaking firmly, you can maximize the effectiveness of the mist. 2. To finish the makeup, close your eyes and mouth, hold a distance of about 15 cm, and apply 5 to 6 pumps of spray evenly over the entire face. If you want to keep your makeup firmly in place, apply about 5 more pumps. 3. Dry it so that it does not touch your skin. By drying it, it shows its holding power.
[Image 9: https://prtimes.jp/i/41232/574/resize/d41232-574-7c37d33a84822cedb1dc-8.jpg&s3=41232-574-490d10eecf175b0417df5e20ec37b2a6-468×150.jpg] ■Im brand page https://www.milbon.com/ja/brand/im/■Kose and Milbon jointly develop a new beauty salon exclusive cosmetics brand “im” that makes “makeup look” a reality https://www.milbon.com/ja/brand/im/ //corp.kose.co.jp/ja/news/8160/
About “Kose Milbon Cosmetics Co., Ltd.”
[Image 10: https://prtimes.jp/i/41232/574/resize/d41232-574-ab216533bd988fcb5587-9.jpg&s3=41232-574-b875d80e01209815269523b9e5fc0f50-221×83.jpg] By collaborating the business resources of both companies, such as Kose’s skin care and makeup product development know-how and Milbon’s beauty salon sales network and beauty education system, we will jointly develop skin care and makeup products in beauty salons and conduct domestic sales. It was established on July 31, 2017 with the aim of being a platform for planning various initiatives that will lead to long-term partnerships. -Company Profile-
(1) Name Kose Milbon Cosmetics Co., Ltd.
(2) Address: 2-2-1 Kyobashi, Chuo-ku, Tokyo
(3) Representative name Yasuhiro Yuzawa, Representative Director and President (seconded from Kose)
(4) Business details Planning, development, marketing, and sales of skin care and makeup products in beauty salons
(5) Capital: 100 million yen
(6) Date of establishment: July 31, 2017
(7) Investment ratio Kose Co., Ltd. 51% Milbon Co., Ltd. 49% (8) Fiscal year end December
More details about this release:
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