KDDI Corporation
au collaborates with “LuckyFes’24” to deliver video content that allows you to easily enjoy the festival feeling on your smartphone Providing entertainment to further enjoy the music festival, which aims to be Asia’s largest theme park-style festival
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From June 6, 2024, KDDI Corporation (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Takahashi, hereinafter KDDI) will hold a music festival hosted by LuckyFM Ibaraki Broadcasting Co., Ltd. (Headquarters: Mito City, Ibaraki Prefecture). We will be distributing video content that will make “LuckyFes’24” even more enjoyable (hereinafter referred to as this initiative).
In this initiative, we will provide pre-introduction content that tells music festival beginners and customers who have never visited “Lucky Fes” from various angles how to enjoy the festival, as well as live broadcast of the event on the day of the festival, and provide information such as performing artists, etc. We provide a variety of content that can be easily enjoyed from your smartphone, such as venue reports with on-the-spot interviews.
“Lucky Fes” is a music festival that has been held since 2022 with the slogan “Don’t extinguish the light of Ibaraki’s festival culture!” and will be held for the third time this year. This year’s theme is “A Festival of Music, Food, and Art,” and it will be held from July 13th to 15th, 2024 at Hitachi Seaside Park (located in Hitachinaka City, Ibaraki Prefecture).
KDDI’s motto is “Together with music, to a more interesting future.” Together with our partners, we are leveraging the power of
communication to deliver new music experiences and connections between people that can only be achieved through au. In this initiative, we sympathize with LuckyFM Ibaraki Broadcasting, which aims to become Asia’s largest theme park-style festival by holding “Lucky Fes”, and by distributing the charm of “LuckyFes’24” as video content that can be enjoyed on smartphones, we will be holding the event for the third time. We will make it more exciting.
[Image: https://prtimes.jp/i/97141/48/resize/d97141-48-f51532109afff368e81a-0.png&s3=97141-48-a04c07648ea60b397531fc7dcf84fdb5-1339×892.png ]
■About this initiative 1. Example of video content
[Table 2: https://prtimes.jp/data/corp/97141/table/48_1_0ccb8ab430ed6fb913916ac9126fe88f.jpg ]
In addition, in collaboration with the official “Lucky Fes” SNS, YouTube, etc., we will distribute a total of more than 200 video contents that can be enjoyed on smartphones, including videos featuring “Lucky Fes” performing artists.
*Contents are subject to change. 2. How to watch
Lucky Fes official SNS etc.
*All content is free.
■“Lucky Fes” Ponta point present campaign
To commemorate the start of distribution, we will be holding a campaign where 300 people will be randomly selected to win 1,000 Ponta points by entering from the campaign site. Anyone with an au ID can participate.
[Campaign period]
June 7, 2024 – August 31, 2024
[Campaign site]
https://camp.auone.jp/p/141bfb98c2840ad7ee1a312e
【Notes】
・Regarding the announcement of the winner, we will replace it with the addition of Ponta points.
– We do not accept individual confirmation of winning or inquiries regarding this campaign via phone or email.
・The contents of this campaign may be changed or canceled without notice. ・Points returned through this campaign will be added by around August 2024. ■“Lucky Fes” distribution SNS official account
TikTok: https://www.tiktok.com/@luckyfes
X: https://x.com/luckyfm_fes
Instagram: https://www.instagram.com/luckyfm_fes/
YouTube: https://www.youtube.com/@LuckyFM_fes
(Reference) ■LuckyFes’24 overview
Sponsor: LuckyFM Ibaraki Broadcasting
Date: July 13th (Sat), 14th (Sun), 15th (Mon), 2024
Venue: Hitachi Seaside Park (Hitachinaka City, Ibaraki Prefecture) Time: Doors open 8:00, performance starts 10:30 (scheduled)
LuckyFes’24 Homepage URL: https://luckyfes.com/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000048.000097141.html