ATTENIA Co., Ltd.
Athenia’s popular beauty cleansing won an impressive 8 awards at the Best Cosmetics Awards in the first half of 2024.
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Atenea Co., Ltd.’s “Skin Clear Cleanse Oil Aroma Type” has been selected as “LIPS Best Cosmetics 2024 Best New Cosmetics in the First Half of 2024″ announced on June 4, 2024 (2024). We won a total of 8 crowns, including the overall grand prize, in the “Best Cosmetics Award 2024 Best New Cosmetics of the First Half” announced on Japan’s largest comprehensive cosmetics and beauty site @cosme on June 6th.
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Main award-winning titles
・Overall Grand Prize: @cosme Best Cosmetics Award 2024 First Half New Cosmetics Overall Grand Prize
・1st place: @cosme Best Cosmetics Award 2024 New Best Cleansing in the first half of the year 1st place
・1st Place: @cosme Best Cosmetics Award 2024 First Half New Cosmetics Price Category Award Low Price Category Cleansing 1st place
・1st place: @cosme Best Cosmetics Award 2024 @cosme SHOPPING First Half New Best Hit Award Overall 1st place
・2nd place: @cosme Best Cosmetics Award 2024 @cosme STORE First Half New Best Hit Award Overall 2nd place
・1st place: LIPS Best Cosmetics 2024 First Half New Product Award, 1st place in the cleansing oil category
・2nd place: LIPS Best Cosmetics 2024 First Half Commitment Award, Cleansing Division Pore Care Award 2nd place
・1st place: LIPS Best Cosmetics 2024 First Half Commitment Award, 1st Place for Good Makeup Removal in Cleansing Category
@cosme First half new best cosmetics 2024 special page:
https://www.cosme.net/bestcosme/archive/2024_half/grand/
LIPS Best Cosmetics special page: https://lipscosme.com/bestcosme President’s comment
We were able to create this product because we are good at creating products based on unrealized insights about women. The impetus for development was the desire to overturn the image of cleansing, which is often seen as troublesome for women. We started by developing a product that would make you enjoy the time of removing your makeup, a product that would make you want to go home early because you want to be enveloped in this cleansing product. This “Skin Clear Cleanse Oil”, which was renewed in November of last year, is a huge hit with cumulative sales exceeding 19 million bottles* after two renewals since its launch in 2016. As makeup and sunscreen that don’t come off are gaining popularity, and the quality required for cleansing is increasing, we are developing a beauty cleanser that not only has cleansing power and ease of use, but also washes away the skin stains* that cause dullness, and can also be expected to have a brightening effect. evolved into. It is a great honor to receive these prestigious awards in the memorable year of Athenia’s 35th anniversary, and I would like to express my gratitude to the many customers who have supported us.
*Dullness/”Skin stain” refers to the appearance of skin that looks dull due to the accumulation of dead skin cells due to age.
*As of May 15, 2024 “Skin Clear Cleanse Oil” series cumulative total (February 16, 2016 – May 15, 2024 – Each eco pack is equivalent to 2 regular bottles. Total domestic and overseas sales.
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Yoshihisa Hosaka, President Product Details
Our company, which has been researching anti-aging care* for over 30 years, took on the challenge of “skin becoming dull as we age” and discovered the cause of dullness, “skin stains*,” when it was released in 2016.
In 2023, we conducted research to treat the stiffness of adult skin and the resulting dullness, and discovered that aging and friction lead to an increase in hard keratin. We are trying to come up with a completely different way of thinking to see if we can take care of people.
By loosening and softening the stratum corneum, we have evolved it into a beauty cleansing that enhances the penetration of the next skin care product and brings clarity.
*Aging care refers to care appropriate to one’s age.
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More details about this release:
https://prtimes.jp/main/html/rd/p/000000295.000010341.html