[Sales Marker Co., Ltd.] Japan’s first*1 intent sales SaaS “Sales Marker” strengthens collaboration with corporate service review platform “ITreview”
*View in browser* *Sales Marker Co., Ltd.*
Press release: June 6, 2024
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Japan’s first*1 intent sales SaaS “Sales Marker” strengthens collaboration with corporate service review platform “ITreview” *~ Both companies are conducting cutting-edge “intent data”
utilization research, contributing to the business growth of all companies in Japan~*
“Sales”, which realizes “Intent Sales,” a new era sales method that is the first in Japan to be “customer-centered”
Sales Marker Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Ogasawara
Hakyo (hereinafter referred to as the Company) and IT Cloud Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director), which develops and provides a review platform for IT products/SaaS for corporations.
and CEO: Genta Kurono) have previously collaborated in the area of utilizing the “intent data” held by both companies.
This time, we have strengthened the collaboration by adding new functions. In the future, with the aim of contributing to the business growth of all companies in Japan, we will further strengthen our collaboration by conducting research such as demonstrating data utilization, analysis, and understanding results, and presenting cutting-edge case studies. We would like to inform you that. *1: From May 1, 2024 to May 25, 2024, based on research results from our company’s “Intent Sales”
*Background of collaboration*
『Sales
“Marker” is a SaaS service that realizes “intent sales,” a new-age customer-centered sales method based on the needs of companies based on their web search history data. Since its launch in 2022, it has been used by more than 400 companies, and it has been used by a wide range of people, from major companies to startups, as a solution that directly leads to business expansion, such as increasing sales by 230% and closing rate by 200%. Masu. In order to continue to contribute to the business growth of all companies, we have continued to further strengthen our database and acquire more accurate first and
second-party data.
On the other hand, “ITreview” operates a review platform where real users of corporate IT products and cloud services gather, and accumulates various first and second party data including review data and visitor intent data. It is possible.
In our collaboration so far, we have collaborated in the area of utilizing the “intent data” held by both companies, but at the same time we will further strengthen these areas and expand beyond just data utilization.
IT Cloud strongly agreed with Marker’s new BtoB business growth model “Intent Wheel*2” for conducting marketing and sales activities, and as a result of our shared vision of “Japan’s sales We will accelerate our efforts to realize the idea of “we want to realize the ideal form of activities and marketing.”
In reality, the two companies will jointly conduct demonstration experiments, analysis, and research on how to use “intent data” to achieve results, and will also announce the latest examples of results. .
*2: “Intent wheel” is a business cycle that starts from customer needs and issues (customer intent = customer interests), and uses customer intent as the starting point to generate “intent generation” and “intent signal”. This is a model that enables sustainable and accelerated growth by circulating three components called the “Intent Approach.” (Please refer to “What is “Intent Sales” below)”
Strengthen data linkage
Previously, the list of intent data for “ITreview” was changed to “Sales”. We have been partially linking data by importing it into “ITreview Marker”, but with the release of this automatic linkage function, we have added various new functions from the category tab of “ITreview Visit Analysis”. In the future, in addition to the following functions, we aim to incorporate ITreview data into Signal Score*3 to enable more detailed analysis.
*3: Scoring index based on interest level
* -Main features-*
– “ITreview visit analysis” is now available in the filtering menu. You can narrow down your search by 4 types: “visit date”, “view your company’s page”, “view category”, and “view competitive products” (some functions are available in Sales).
(Only available to paid subscribers of Marker and ITreview)
・In the sales signal category, display an analysis graph that shows which ITreview page was viewed and the signal was generated. *Comment from Genta Kurono, President and CEO of IT Cloud Co., Ltd.* Five and a half years have passed since ITreview was launched, and at the same time it has grown into a platform that can be used by many people, and at the same time, the purchasing process of checking reviews and reputation when comparing SaaS has become commonplace in Japan. The number of listed products, including services, exceeds 10,000, and many vendor companies find the value of reviews.
In particular, recently we have been focusing on promoting the use of review data and intent data that we have accumulated as a data platform for vendor companies.
We are very pleased to be able to accelerate our contribution to corporate sales and marketing activities by collaborating with Marker. Please look forward to our future efforts.
*Comment from Hakyo Ogasawara, Representative Director and CEO of Sales Marker Co., Ltd.*
“Sales Marker” is the only intent sales SaaS in Japan, and has grown rapidly with a YoY business growth rate of approximately 900% in the two years since its launch.
Since the start of the service, we have consistently sought to contribute to the sales expansion of companies that have adopted it, and we are updating functions incorporating the latest technology in order to meet functional requests and expectations for intent sales. As a result, in 2023, 2000 new functions will be added to Sales. Implemented in “Marker”. By further strengthening our collaboration with ITCloud’s ITreview, companies that have adopted it can conduct sales activities that utilize more accurate intent data, and can expect various results such as an increase in the conversion rate and order rate. I am very happy.
There are still many issues surrounding the sales environment, such as a chronic shortage of human resources and the risk of turnover due to difficulties meeting quotas. In order to resolve these issues, we will continue to contribute to the growth of all companies through “Intent Sales,” which has enabled us to provide more comprehensive value. Event announcement
“ITreview User Conference” to be held on June 20th (Thursday) Our representative Ogasawara will be on stage at “2024~VOICE~”. This year will be the first offline event in five years, with a special event starting at 5:40 p.m.
At the session, I will be giving a presentation on the theme of “Three points to achieve results with intent data.”
Please note that this event, as the title suggests, is limited to ITreview users.
What is “Intent Sales”?
We achieve continuous results and business growth using a new-age sales method that takes a “customer-centered” approach based on a company’s web search behavior.
By understanding intent signals (customer interests) accurately and in a timely manner, and making an intent approach (multi-channel approach) to the correct departments and people based on the appropriate appeal axis, we can increase the rate of business negotiations and the probability of winning orders. improve
dramatically. Intent Sales SaaS, which realized this “Intent Sales” for the first time in Japan, is “Sales
Marker”.
▶️Click here for details: https://sales-marker.jp/intent-sales What is Intent Sales SaaS “Sales Marker”?
『Sales
Marker is a SaaS service that uses a database of approximately 5.1 million companies and company intent data to find companies that are currently looking for your company’s services, and allows you to directly approach key personnel.
By identifying companies with emerging needs and taking a
multi-channel approach, we transform sales activities to be
appreciated by customers. It can also be integrated with SFA/CRM/MA tools such as Salesforce and HubSpot, creating a comprehensive and seamless sales and marketing process. It has been used by a wide range of companies, including more than 400 companies, including major telecommunications companies, major financial institutions, major human resources companies such as En Japan, and fast-growing startups such as Commune, and has achieved high sales such as 230% increase in sales and 200% increase in contract rate. We are creating results. From now on, we will contribute to the growth of all companies through the world’s first AI sales.
▶️“Sales Marker” service page: https://sales-marker.jp/
What is ITreview?
ITreview is a review site where real users of corporate IT products and cloud services gather. Product reviewers can view user reviews and product information, and see which products are accepted in business settings and have a high level of customer satisfaction. In addition, product users can post their own evaluations of the products they use as reviews and share their own knowledge regarding IT usage. It contains information on over 10,000 products and partners in approximately 810 categories such as information sharing, sales, marketing, accounting, IT infrastructure, security, development, etc., and approximately 125,000 reviews related to these.
URL: https://www.itreview.jp/
*About IT Cloud Co., Ltd.*
Company name: ITcrowd Corporation
Established: April 2018
Representative: Genta Kurono, President and CEO
Address: Tokyo Port City Takeshiba Office Tower, 1-7-1 Kaigan, Minato-ku, Tokyo 105-7529
URL: https://itcrowd.co.jp/
IT Cloud Co., Ltd. has a mission of “Innovation and confidence when choosing IT” and plans, develops, and operates “ITreview”, a review platform for IT products including business software and cloud services.
*About Sales Marker Co., Ltd.*
Company name: Sales Marker Co., Ltd. (Corporate number: 4011001142149) Established: July 29, 2021
Representative: Representative Director and CEO Hakyo Ogasawara Location: Kamiyacho Trust Tower 23F, 4-1-1 Toranomon, Minato-ku, Tokyo URL: https://sales-marker.jp/corporate/
Sales Co., Ltd.
Marker is a startup company whose purpose is to “create a world where all people and companies can challenge beyond existing boundaries,” and enables optimal and quick decision-making in business by utilizing the latest technology and data. is. Sales
Marker” is provided. We solve problems in the sales and marketing field through intent sales.
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