Calbee Co., Ltd.
The refreshing acidity and flavor are perfect for summer! “Jagabee Kishu ripe plum flavor”
On sale at convenience stores nationwide from Monday, June 10, 2024 ……
Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ebara) offers potato flavor and unique crunch! Hokku! From “Jagabee”, which has a delicious texture, “Jagabee Kishu Ripe Plum Flavor”, which has the refreshing acidity and flavor of Kishu Ripe Plum*1, will be released on June 10, 2024 (Monday). ) will be on sale for a limited time at convenience stores nationwide (scheduled to end in late July 2024). *1 The plum meat in the plum meat powder is made from 100% Kishu plums.
[Image: https://prtimes.jp/i/30525/1328/resize/d30525-1328-6124c61a9965e80ac62e-0.jpg&s3=30525-1328-1280aecdaddfa3fb61f760b380005de6-827×917.jpg] [Release history]
“Jagabee” is a unique crispy dish that focuses on the flavor of potatoes! Hokku! It is a snack with a pleasant texture and “the real taste of potatoes.” This popular brand was launched in 2006, and in addition to standard products such as “Usushio flavor” and “Butter soy sauce flavor,” it offers variations based on various varieties and dough cuts, proposing new ways to explore the deliciousness and appeal of potatoes. Masu.
“Plum flavor” has become a continuing trend, especially recently, the number of searches and the sales scale of “Plum flavor” snacks have been increasing*2. “Ripe Plum Flavor” was very popular among Jagabee’s limited time products.
This year’s “Jagabee Kishu Ripe Plum Flavor” uses the same regular cut fabric as the standard “Jagabee” to further enhance the plum flavor. This product is especially recommended for working women in their 30s and 40s and plum lovers.
*2 Source: Google Trend “Plum Flavor” 2022/1/2-2024/2/11
INTAGE SRI+ “Snack market Business type: Convenience store estimate Sales scale (amount) January 2021 to December 2023”
[Product features]
●Ripe plums from Kishu are rich in refreshing sourness and flavor. The plum flavor, which has an exquisite balance of sour, umami, salty, and sweet, goes well with the potato flavor, making it addictive. “Jagabee” original crisp! Hokku! You can enjoy it with its delicious texture.
●Compared to “Nime Wave Jagabee Ripe Plum Flavor” released in 2023, it has a more plum flavor and is perfect for the hot season.
●The package has a plum-flavored design that makes it easy to tell at a glance that it is plum-flavored, with a large, glossy ripe plum from Kishu placed in the center, and an eye-catching plum blossom icon that says “Limited Time Only.” It is colored as follows.
【Product Summary】
Product name: Jagabee Kishu ripe plum flavor
Contents/Price: 36g/open (estimated price: around 170 yen including tax) Release date: Monday, June 10, 2024
Sales area: Convenience stores nationwide
*The actual release date may be delayed depending on the retailer. *Depending on the store, the product may not be available or may be sold out and discontinued.
“Jagabee” official website: https://www.calbee.co.jp/jagabee/ More details about this release:
https://prtimes.jp/main/html/rd/p/000001328.000030525.html