Cathay Pacific Japan Branch
[Cathay] Cathay Pacific and Singapore Airlines collaborate on sustainability initiatives
Promoting the use of sustainable aviation fuel and leading the decarbonization of the aviation industry
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Cathay Pacific Airways (Headquarters: Hong Kong, CEO: Ronald Lam) and Singapore Airlines (Headquarters: Singapore, CEO: Goh Chun Peng) have signed a memorandum of understanding to collaborate on a wide range of sustainability initiatives. This is an initiative to improve sustainability performance with the aim of promoting the development and use of sustainable aviation fuel (SAF) in the Asia-Pacific region, which is an urgent issue for decarbonizing the aviation industry. is something to share.
[Image: https://prtimes.jp/i/79915/77/resize/d79915-77-b8795db97769120eacf0-0.png&s3=79915-77-b5177332081c18551b98c5d825038d08-828×524.png ]
The MoU was signed by Cathay Group Chief Executive Officer Ronald Lam and Singapore Airlines CEO Goh Choon Peng at the International Air Transport Association (IATA) 80th Annual General Meeting and World Air Transport Summit in Dubai. I did.
The agreement focuses on two main areas, underscoring both airlines’ commitment to achieving net-zero carbon emissions by 2050 and promoting the development of sustainability in the aviation industry. It shows a strong will.
First and foremost, Cathay Pacific and Singapore Airlines will jointly drive increased use of SAF in the Asia-Pacific region. Efforts in this area include raising public awareness of the important role that SAFs play in aviation decarbonization, proposing regional support policies, and ensuring transparency and verifiability of emissions reductions through the use of SAFs. This includes promoting the establishment of a global standard accounting and reporting framework. The airlines will also explore the possibility of joint procurement of SAFs in specific locations. This is aimed at promoting SAF production and supporting the dissemination of SAF in the aviation industry. A second focus area is sharing best practices on reducing single-use plastics and waste, and improving energy efficiency in ground and cargo operations. This will enable both companies to improve their sustainability performance and accelerate the development and implementation of sustainable initiatives within their operations. “As part of our collaborative philosophy called ‘Greener Together,’ we are actively seeking strategic partnerships with like-minded industry leaders in the transition to sustainable aviation. The collaboration with Singapore Airlines aims to accelerate and support the development of the SAF supply chain in the region and create a stable SAF ecosystem to help the industry achieve its long-term decarbonization goals. Cathay Pacific is one of the first airlines in Asia to target 10% of its total fuel consumption to be SAF by 2030, helping to move the airline industry towards a greener future. We are taking a multi-pronged approach to contribute to the global economy.” (Comment from Ronald Lam, Cathay Group Chief Executive Officer)
“At Singapore Airlines, we are committed to achieving sustainability in every aspect of our operations. At the same time, we understand that we cannot achieve our goals alone. Together, we are laying the foundations for a more sustainable aviation industry and securing air travel opportunities for future generations. We will continue to support our customers so that they can continue to enjoy them with peace of mind.” (Comment from Singapore Airlines CEO Goh Choon Peng) [About Cathay]
Cathay is a premium travel lifestyle brand that combines travel and everyday life to provide an elevated experience. We provide services in a wide range of areas including flights, hotels, shopping, dining, wellness, and payments. Cathay Pacific is Hong Kong’s flag carrier with over 70 years of history and a founding member of the oneworld alliance. The Cathay Group consists of low-cost carrier Hong Kong Express Airlines, specialized cargo carrier Air Hong Kong, and a number of other subsidiaries.
Cathay Pacific operates over 16 daily flights from Japan to Hong Kong from six airports in five cities: Tokyo (Narita, Haneda), Osaka, Nagoya, Fukuoka and Sapporo, using A350-900/1000 and A330 aircraft. Cathay Pacific website: https://www.cathaypacific.com/cx/ja_JP.html Official Facebook: https://www.facebook.com/cathaypacific/?locale=ja_JP Official LINE: https://lin.ee/gSwA0GH
[About Singapore Airlines]
Singapore Airlines Group was established in 1947 as Malayan Airways Limited. The company name was later changed to Malaysia Airways Limited and then Malaysia Singapore Airlines (MSA). In 1972, MSA was split into Singapore Airlines and Malaysia Airlines. Initially, the airline operated a fleet of 10 aircraft to 22 cities in 18 countries, but has now grown into a global international airline group. Singapore Airlines is continually working to improve the three pillars of its brand: Service Excellence, Product Leadership, and Network
Connectivity.
Singapore Airlines is once again the only Singapore-based brand on Fortune’s “World’s 50 Most Admired Companies” list in 2024. In February 2023, it was named Airline of the Year at the Air Transport World Airline Industry Awards. This recognition recognizes outstanding achievements, innovation, and excellent service in the aviation industry. Additionally, in June 2023, we were named World’s Best Airline at the 2023 Skytrax World Airline Awards, marking the fifth time we have won this prestigious award. For more information, please visit the Singapore Airlines official website (singaporeair.com). More details about this release:
https://prtimes.jp/main/html/rd/p/000000077.000079915.html