Zero Renobe announces a concept movie that will change home buying for the next 10 years

*View in browser* *groove agent Co., Ltd.*
Press release: June 7, 2024
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Zero Renobe announces a concept movie that will change home buying for the next 10 years
*In Japan’s ever-changing real estate market, the “homes that give adults freedom” proposed by Zero Renobe will illuminate new options. * A company that operates “Zero Renovation,” a one-stop renovation service that includes real estate brokerage, renovation design, and construction, under the concept of “homes that liberate adults” under the leadership of first-class architects, real estate investors, and former bank employees. groove
agent (Headquarters: Minato-ku, Tokyo, Representative Director: Satoru Hiranuma) has released its first concept movie on its website and Zero Renovation official YouTube channel from Wednesday, May 29, 2024.
https://www.youtube.com/watch?v=p4Ga9Z3SvX4
Zero Renovation has been providing “homes that give adults freedom” that increase their future options and make them feel from the bottom of their hearts, “I’m glad I bought it at that time.”
On the other hand, with the ever-changing real estate market, an increasing number of Japanese people are finding it difficult to buy a house. In these rapidly changing times, the common sense ways of buying and building houses of the past are no longer adequate. Our concept movie reflects our desire, which has remained unchanged since our founding, to help people realize a freer and richer life by learning about new housing options.
This concept movie was produced in collaboration with marketing advisor Yuta Iitaka and Keita Makino of DE Co., Ltd.
Go to brand site
■Key points of the concept movie
This movie consists of casual daily scenes and interviews of three houses where they live in “free residences”.
Through this movie, we hope to expand the options and appeal of renovation, which infuses used properties with new value and the values of the people who live there.
■Comment from the brand manager
groove agent Co., Ltd.
Brand Manager/Co-Founder Tsuyoshi Sato
The goal is not to buy or build a house. What is really important is how to live freely, richly, and happily in that home. However, as real estate prices in urban areas are rising, many people may feel inconvenienced by purchasing a home that is not priced right for them. We hope that this movie will give you an opportunity to reconsider, “Why do we buy a house?” We hope that this movie will help you take the first step toward pursuing a free and prosperous life.

■Comment from Yuta Iitaka
It’s been a year since I started working as a marketing advisor for Zero Renobe. In conjunction with the renewal of our homepage, we teamed up with Mr. Makino, the representative of DE Co., Ltd., to create a brand movie that embodies Zero Renobe’s motto of “homes that liberate adults.” This movie conveys the message, “Purchasing a house is not the goal, but how to enrich your life afterwards” and “What is a free life?” Please take a look.

■Comment from Keita Makino
After meeting with Zero Renobe and empathizing with the “good people” and “strength of thoughts” of the people involved, I decided to participate in the project. When I saw the actual renovated house, I was amazed at the living environment that combined beauty and functionality. This movie delivers the real voices of the people who live there. I was also working on it while saying “I want to renovate it” (lol)
. I’m sure you all feel the same way!

■Profile
*Marketing Advisor/GiftX Co., Ltd. Representative Director*
*Yuta Iitaka*
After serving as Executive Officer of Basic Co., Ltd. and Executive Officer and CMO of Hotlink Co., Ltd., in June 2022, he co-founded GiftX Co., Ltd. with the theme of “Evolution with human warmth.” Operates “GIFTFUL”, a social gift that you can choose from.
Experienced in launching multiple web services and media and consulting for over 150 companies. Currently, we provide corporate advisors and marketing support.
own book
“We buy things on SNS”
“Seven golden rules of SNS marketing”
“Basic knowledge of BtoB marketing”
“Social media usage techniques for athletes”
* Brand movie supervision/DE Inc. Co‐CEO*
* Keita Makino *
DE Co., Ltd.
Co-representative. After joining Hakuhodo, he became independent in 2015 and established Bunchosha, Karasu Co., Ltd., etc. In January 2021, co-founded DE Co., Ltd. with designer Kenzo Shibata. In March 2021, he published the book “The Day There Will Be No Advertising” and established Nanbo Kikaku Co., Ltd. in July 2023. We are working on the SHIP project to revitalize the former Shibuya-ku Toyama Rinkai Gakuen on the Iwai coast in Chiba Prefecture.
own book
“The day there will be no ads”
Homes that appear in concept movies
Where is the outline going?
* https://www.zerorenovation.co.jp/works/f556-case61*

What is Barrier “Free”?
* https://www.zerorenovation.co.jp/works/f447-case86*

house with picture frame
* https://www.zerorenovation.co.jp/works/f461-case90*

another story ~Free home for each person~
■story1 A life with cats and plants that you can enjoy watching. We have fulfilled the needs of owners with many hobbies who want both a picturesque scene and functionality in their homes. 78 square meters The space has been designed so that it can be used as if it were a single room, with a glass-enclosed bedroom, bathroom, and inner terrace located in one corner of the living room. A space where you can move efficiently and where your beloved cats and succulents become part of the landscape.
* https://www.zerorenovation.co.jp/works/f430-case78*

■story2 Furniture museum house
For a client who was fascinated by masterpiece furniture while stationed in Denmark, we created a home that looked like a museum by treating the furniture as exhibits. Taking advantage of the wall structure, we created a space that gently separates the space without a door, and the white painted walls and white tile floor invite light to reflect, creating a space where the furniture looks beautiful. * https://www.zerorenovation.co.jp/works/f49-case97*

■story3 Life with music around you
We installed a completely built-in soundproof studio for the client, who is a musician. We created the remaining space into a simple, high-quality living space that satisfies the tastes of the owner, who is also a furniture enthusiast. By separating the acoustics of the studio and the acoustics of the living room where you relax and listen, you can create a home where you can easily switch between work and private life.
* https://www.zerorenovation.co.jp/works/f661-case78*

*About groove agent Co., Ltd.*
In 2011, we started “Zero Renovation”, a one-stop service for purchasing and renovating used homes.

Based on the concept of “a home that gives adults freedom,” we propose homes and lifestyles that have both economic and spatial margins. We offer an “all-one-stop” service that provides in-house support from financial planning to property search, renovation design, construction, and after-sales follow-up.
In 2021, we released [sumnara], a search site specializing in used properties that collects properties that are easy to remodel and renovate.

*When posting the contents of this release, please clearly state “Zerorenovation” (URL= https://www.zerorenovation.com/).

*Award results*
*Renovation of the year 2023 Grand Prize winner (less than 15 million yen category)
*Renovation of the year 2023 Universal Design Award
*JID AWARD 2022 Interior Space Category Award
*Renovation of the year 2020 Compact Planning Award
*Renovation of the year 2020 Usability Renovation Award
*Houzz Award Best of Houzz 2019 Winner
*SUVACO Good House of the Year 2019 Award
*Renovation of the year 2018 Grand Prize winner (10 million yen or more category)
*Renovation of the year 2016 Reversal Renovation Award
*About details about this release*
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