[LDK Project] [Ask private lodging owners about the actual state of operation] Approximately 70% of them answered that they were “receiving return on investment” from their private lodging investments.
On the other hand, there are also cases where they are struggling with things like attracting customers and coordinating with cleaning and other outsourcing contractors!
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Press release: June 7, 2024
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[Ask private lodging owners about the actual state of operation] Approximately 70% of them answered that they were getting a return on investment by investing in private lodging.
On the other hand, there are also cases where they are struggling with things like attracting customers and coordinating with cleaning and other outsourcing contractors!
*~80% are interested in “services that can be entrusted to you from start-up to operation of private lodging all at once”~*
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LDK Project Co., Ltd. (Headquarters: Chuo-ku, Osaka, Representative Director: Hiroyuki Ikuta) conducted a survey of owners regarding the operation of private lodging investments, targeting 104 owners who have experience in investing in private lodging. i will let you know. *
Click here to download this survey
* ■Survey overview *
– *Survey name: Survey of owners regarding private lodging investment management*
– * Survey method: Internet survey planned by research PR
“Respy(R)︎” provided by IDEATECH *
– *Survey period: May 21, 2024 to May 22, 2024*
– * Valid answers: 104 owners with experience investing in private lodging* *The composition ratio is rounded to the second decimal place, so the total does not necessarily add up to 100.
* ■The most common reason for starting private lodging investment was “I wanted to make effective use of vacant houses” at 61.5%* * “Q1. Please tell me why you started investing in private lodging. (Multiple answers allowed)” * (n=104)
61.5% said they wanted to make effective use of a vacant house, 43.3% said they were interested in real estate investment, and 41.3% said they wanted to earn additional income*
That was the answer.
Q1. Please tell us why you started investing in private lodging. (Multiple answers)
* ・I wanted to make effective use of vacant houses: 61.5%*
* ・I was interested in real estate investment: 43.3%*
* ・I wanted to earn additional income: 41.3%*
・I wanted to start a business that takes advantage of tourism demand: 37.5% ・Influenced by the success stories of other vacation rental owners: 31.7% ・As part of long-term asset management: 27.9%
・Others: 1.0%
・Don’t know/can’t answer: 4.8%
* ■More than 70% answered that they were “obtaining the expected return on investment in private lodging investments”*
* “Q2. Are you getting the expected return on investment in your private lodging investment?” * (n=104)
38.5% answered “I’m getting a lot out of it,” and 31.7%* answered “I’m getting a little out of it.”
Q2. Are you getting the expected return on investment in private lodging investments?
* ・Very good: 38.5%*
* ・Slightly achieved: 31.7%*
・Not getting much: 22.1%
・Not obtained at all: 2.9%
・Don’t know/can’t answer: 4.8%
* ■The real yield of private lodging investment is “20% or more” which is the highest at 41.1%*
For those who answered “Very profitable” or “Somewhat profitable” in Q2, * “Q3. Please tell me the real yield of your private lodging investment.” *
(n=73) *41.1% answered “20% or more”, 28.8% answered “15% to less than 20%”, and 17.8% answered “10% to less than 15%”*
That was the answer.
Q3. Please tell me the real yield of your private lodging investment. * ・20% or more: 41.1%*
* ・15% to less than 20%: 28.8%*
* ・10% to less than 15%: 17.8%*
・5% to less than 10%: 11.0%
・Less than 5%: 1.4%
・Don’t know/can’t answer: 0.0%
* ■74.0% said, “I sometimes struggle with running a private lodging business.” *
* “Q4. Do you ever have any difficulties in running a private lodging business?”* (n=104) When asked, *
33.6% answered “very much” and 40.4% answered “somewhat”*.
Q4. Do you have any difficulties in running a private lodging business? * ・Very much: 33.6%*
* ・Somewhat: 40.4%*
・Not much: 21.2%
・Not at all: 1.0%
・Don’t know/can’t answer: 3.8%
* ■Things that are difficult to manage in private lodging: 1st place is “maintaining a stable number of customers”, 2nd place is “coordination with cleaning and other outsourcing companies” * For those who answered “Very much” or “Somewhat” in Q4, * “Q5. What difficulties do you face in managing private lodging? (Multiple answers allowed)” *
When asked (n=77), *
63.6% said “maintaining a stable number of customers,” 51.9% said “coordination with cleaning and other outsourcing companies,” and 42.9% said “operating a private lodging platform.”*
That was the answer.
Q5.What kind of difficulties do you face in running a private lodging business? (Multiple answers)
* ・Maintaining stable customer attraction: 63.6%*
* ・Coordination with subcontractors such as cleaning: 51.9%* * ・Operation of private lodging platform: 42.9%*
・Communication with guests: 37.7%
・Response to laws and regulations: 33.8%
・Management of reviews and reputation: 26.0%
・Other: 2.6%
-44 years old: Coordination with neighbors
・Don’t know/can’t answer: 0.0%
* ■ Concerns such as “SNS updates” and “difficult management” * For those who answered anything other than “I don’t know/can’t answer” in Q5, * When asked, “Q6. If you have any difficulties in running a private lodging business other than what you answered in Q5, please feel free to tell us. (Free answer)” * (n=77) *
We received 55 responses, including “updating SNS” and “management is difficult.”*
* -Free answer/partial excerpt-*
– * 58 years old: Updated SNS. *
– * 46 years old: Management is difficult. *
– * 45 years old: Developing and securing human resources. * – * Age 60: Maintaining good relationships with neighbors. * – * 57 years old: Pricing. *
– * 63 years old: Noise and garbage problems. *
– * 68 years old: I am having trouble dealing with customers who cancel at the last minute. *
* ■Approximately 80% of respondents said they were interested in a private lodging management agency service that covers everything from support for setting up a private lodging facility to operation and cleaning management.*
* “Q7. Are you interested in a private lodging management agency service where you can be entrusted with everything from support for setting up a private lodging facility to operation and cleaning management?” *
(n=104), 39.4% answered “very much” and 40.4% answered “somewhat”*. Q7.Are you interested in a private lodging management agency service that can handle everything from support for setting up a private lodging facility to operation and cleaning management?
* ・Very much: 39.4%*
* ・Somewhat: 40.4%*
・Not much: 12.5%
・Not at all: 2.9%
・Don’t know/can’t answer: 4.8%
* ■The top reasons for being interested in private lodging management agency services are “Because it can reduce the effort required for management” and “Because I can expect higher occupancy rates and profits.” *
For those who answered “very much” or “somewhat” in Q7, *
“Q8. Please tell me why you are interested in a private lodging management agency service that provides all-in-one services from support for starting up a private lodging facility to operation and cleaning management. (Multiple answers allowed)”*
When asked (n=83), *
66.3% said “Because it will reduce administrative effort,” 53.0% said “I can expect higher utilization rates and profits,” and 45.8% said “Because I want to comply with laws and regulations and simplify management operations.” *
That was the answer.
Q8. Please tell me why you are interested in the private lodging management agency service, which covers everything from support for setting up a private lodging facility to operation and cleaning management. (Multiple answers)
* ・Because it can reduce administrative effort: 66.3%*
* ・Because higher occupancy rates and profits can be expected: 53.0%* * ・Because I want to comply with laws and regulations and simplify management operations: 45.8%*
・Because I want to provide higher quality services: 43.4%
・Because I want to utilize specialized knowledge: 34.9%
・Because we plan to increase the number of private lodging investments: 24.1% ・Others: 1.2%
・Don’t know/can’t answer: 0.0%
*
■ Services that people find attractive when using private lodging management agency services include “management of occupancy rates and price adjustments according to market trends” and “arrangement and agency of high-quality cleaning services.”
*
For those who answered “Very Yes” or “Somewhat Yes” in Q7, * “Q9. Please tell us if there are any services that you find attractive when using a private lodging management agency service.”
(Multiple answers)” * (n=83)
60.2% said “Managing occupancy rates and adjusting prices according to market trends”, 59.0% said “Arranging and acting on behalf of high quality cleaning”, and 55.4% said “Responding to customer calls and messages 24 hours a day” *
That was the answer.
Q9.When using a private lodging management agency service, please let us know if there are any services that you find attractive. (Multiple answers)
* ・Management of occupancy rate and price adjustment according to market trends: 60.2%*
* ・Arranging/acting for high-quality cleaning: 59.0%*
* ・Respond to customer calls and messages 24 hours a day: 55.4%* ・Implementing interior coordination that directly leads to attracting customers: 43.4%
・Registration agency for reservation site: 39.8%
・Support for floor plan design: 33.7%
・Photography to convey the charm of the facility: 28.9%
・Others: 1.2%
・Nothing in particular: 0.0%
・Don’t know/can’t answer: 0.0%
* ■Summary *
This time, we conducted a survey of owners regarding the operation of private lodging investments, targeting 104 owners who had experience in investing in private lodging.
First, the reasons for starting private lodging investment were “I wanted to make effective use of vacant houses” (61.5%), “I was interested in real estate investment” (43.3%), and “I wanted to earn additional income” (41.3%). %) was ranked high. Next, regarding whether they are getting the expected return on investment in private lodging investments, 38.5% answered “very good” and 31.7% answered “somewhat good.” Over 70% of owners It turns out that the results are as expected.
On the other hand, 74.0% of respondents answered that they are having some difficulties with the operation of private lodging, and the specific things they are struggling with include “maintaining a stable number of customers” (63.6%); “Coordination with
subcontractors such as cleaning” (51.9%) was ranked high.
Furthermore, approximately 80% expressed interest in a private lodging management agency service that handles everything from setting up to operating a private lodging facility, and the reason given was “because it can reduce the effort involved in management” (66.3%). %), “It seems like higher occupancy rates and profits can be expected” (53.0%), services that they find attractive include “management of occupancy rates and price adjustments according to market trends” (60.2%); “Arranging and acting on behalf of high-quality cleaning” (59.0%) was cited.
In this survey, many private lodging owners said that while they were able to achieve the return on investment they had hoped for, they also faced challenges such as maintaining a stable number of customers and coordinating with contractors for cleaning and other tasks. It became clear what we were facing. Given this situation, it can be said that expectations are increasing for a private lodging management agency service that can be entrusted with all aspects of a private lodging facility, from startup support to operation and cleaning management. By making good use of external services, you can aim for higher operating rates and profits while reducing operational effort. Click here to download this survey * ■LDK Project’s private lodging management agency service * Create a unique interior that takes advantage of the features of the room. We aim to provide unique accommodation facilities that differentiate us from others.
It’s a space where you can’t help but want to take photos and show them off to your friends.
We support the creation of memorable and enjoyable spaces and facility management.
Private lodging management agency service
We are in the business of operating and managing private lodging facilities that provide accommodations such as condominiums and houses. We provide management agency services for urban private lodging facilities and resort-type vacation rental facilities, mainly in Osaka, with a detailed response that achieves high unit prices and high occupancy.
As a professional minpaku operator who can be entrusted with everything from facility startup support to operation and cleaning management, as of 2024, we manage approximately 100 facilities, including facilities under construction, and have provided many private lodging facilities to date. I have been involved in building facilities.
We accept free consultations regarding private lodging, so please feel free to contact us.
Click here for details
* ■Company profile *
Company name: LDK Project Co., Ltd.
Established: February 2014
Representative Director: Hiroyuki Ikuta
Address: 2-5-6-1409 Bingocho, Chuo-ku, Osaka, Osaka 541-0051 Business details: Operation and management of private lodging facilities Operation management of rental space
Real estate rental industry Accommodation facility cleaning service URL: https://ldk-pjt.com/url/rspr
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